Graduate Diploma in Media (Strategic Communication)
Shape messaging to achieve higher goals
Nowhere is multi-skilling more valuable than in the media industry. Broadcasters, communications agencies, large organisations and government are all looking for professionals who can identify and execute strategic messaging across the board—through digital and social media, PR and brand communication.
With our new Graduate Diploma in Media (Strategic Communication), you’ll be ready to play a senior role.
What will you do?
Conducted over one year full-time, the degree will prepare you to take on significant responsibility in strategic communication planning, management and execution. You will graduate with enhanced skills in:
- strategic thinking and strategic media engagement, in local, national and global contexts
- creating and tailoring strategic messaging across different industries and sectors, and all key media channels, including digital and social media
- communicating for change
- strategic media leadership
- risk and crisis communication.
You’ll also may gain valuable professional experience and connections through an industry placement and ongoing mentoring.
Where could it take you?
You’ll graduate well equipped to shape strategic communications for organisations of all kinds, and to achieve all objectives: marketing, business development, community engagement and positive social change. You’ll also have the opportunity to continue your studies with the Master of Media (Strategic Communication).
Entry Requirements
Choose your applicant type to view the relevant admissions
information for this program.
I am a:
Before applying make sure you understand the eligibility and entry requirements for your chosen degree.
Look out for any prerequisites or assumed knowledge subjects. Some degrees also have additional entry requirements like interviews and auditions.
Domestic applicants
| SATAC Code | 3GD107 |
|---|---|
| Deferment | Yes - 2 year |
| Intake | February and July |
Selection Criteria
| Higher Education Study | A completed Bachelor's degree OR five year's relevant professional experience (in a media or communications role). |
|---|
Fees and Scholarships
Choose your applicant type to view the relevant fees and scholarships information for this program.
I am a:
Domestic applicants
| Indicative annual tuition fees |
Australian Full-fee place: $35,000
|
Where the standard duration of the program is less than one year the full cost of the program is displayed.
FEE-HELP
This is an Australian full-fee program. As a domestic student you may be eligible to:
- receive a zero interest government assistance package to cover your course fees and
- use over $100,000 in HELP assistance over your lifetime
Scholarships
Scholarships are not only for high achievers鈥攖hey are also available to provide students with an equal opportunity to study at university, no matter where they live or what their financial situation might be.
Scholarships are available to both new and continuing students. We encourage students to apply for any scholarships for which they may be eligible.
To browse scholarships offered by the University, visit:
To explore scholarships offered by organisations external to the University, visit: External Scholarships
Careers
Potential careers
Graduates of this program have gone on to roles such as:
Market Research Analyst; Market Researcher; Marketing Planner; Communications Advisor; Communications Analyst; Strategist; Wine Marketing; Digital Marketer; Digital Strategist; Marketer / Marketing Manager ...
Degree Structure
Academic Program Rules
The is a comprehensive handbook of the University's academic program rules.
Example Study Plan
Courses are worth 6 units each, unless specified otherwise.
Core courses
You must complete 24 units of core courses as follows:
MDIA 7005 Media Relations
MDIA 7004 Social Media Management
MDIA 7006 Risk and Crisis Communication
MDIA 7009 Leadership in Strategic Communication
Related Degrees
Testimonial
The University has numerous support networks to assist students with adjusting to their new lifestyle, and the difficulties this may bring.
The 成人大片 is committed to regular reviews of the courses and programs it offers to students. The 成人大片 therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
Last updated: Thursday, 12 Sep 2024