Master of Media (Strategic Communication)
Lead and control strategic dialogue
Organisations of all kinds are becoming increasingly media-savvy. Competition for audiences’ attention is ever more intense. The need for keenly targeted and strategically effective communication has never been greater—and demand for highly-skilled professionals with the judgement to lead it across multiple channels is following suit.
What will you do?
Conducted over two years full-time, our Master of Media (Strategic Communication) will equip you to lead strategic communication planning, management and execution across all key channels: digital and social media, TV, radio and press.
You will graduate with:
- significantly enhanced strategic thinking, problem-solving and decision-making abilities
- highly advanced skills in creating and tailoring strategic messaging for all key media channels
- deep understanding of the principles underlying media relationship-building
- awareness of key media channels’ unique consumption drivers
- insight into current and forecast global media trends.
You’ll also gain:
- opportunities for valuable professional experience and connections through an industry placement and ongoing mentoring
- high-level skills and understanding in risk and crisis communication and brand messaging.
And you’ll build outstanding research skills by doing a major second-year research project.
Where could it take you?
You’ll graduate with the knowledge, skills and depth of insight to lead strategic communication in any sector, anywhere in the world—from advanced manufacturing to professional services, and NGOs to FMCGs. You’ll be well equipped to guide the achievement of all organisational objectives: marketing, business development, community engagement and positive social change.
Entry Requirements
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information for this program.
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Look out for any prerequisites or assumed knowledge subjects. Some degrees also have additional entry requirements like interviews and auditions.
Domestic applicants
| SATAC Code | 3CM223 |
|---|---|
| Deferment | Yes - 2 year |
| Intake | February and July |
Selection Criteria
| Higher Education Study | A completed Bachelor's degree;
OR a completed Graduate Certificate in Media (Strategic Communication); OR a completed Graduate Diploma in Media (Strategic Communication); OR five years relevant professional experience (in a media or communications role) demonstrated by a detailed CV outlining professional roles and responsibilities, plus a portfolio of professional work. Students may be eligible to complete the program in a full-time standard duration of 1.5 years on the basis of prior learning. |
|---|
Fees and Scholarships
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Domestic applicants
| Indicative annual tuition fees |
Australian Full-fee place: $35,000
|
Where the standard duration of the program is less than one year the full cost of the program is displayed.
FEE-HELP
This is an Australian full-fee program. As a domestic student you may be eligible to:
- receive a zero interest government assistance package to cover your course fees and
- use over $100,000 in HELP assistance over your lifetime
Scholarships
Scholarships are not only for high achievers鈥攖hey are also available to provide students with an equal opportunity to study at university, no matter where they live or what their financial situation might be.
Scholarships are available to both new and continuing students. We encourage students to apply for any scholarships for which they may be eligible.
To browse scholarships offered by the University, visit:
To explore scholarships offered by organisations external to the University, visit: External Scholarships
Careers
Professional Accreditation
Potential careers
Graduates of this program have gone on to roles such as:
PR Advisor; Communications Advisor; Wine Marketing; Digital Marketer; Market Research Analyst; Market Researcher; Marketer / Marketing Manager; Marketing Associate; Marketing Planner; Strategist ...
Degree Structure
To qualify for the degree of Master of Media (Strategic Communication), the student must satisfactorily complete a program of study with a combined total of not less than 48 units. Students may be eligible to complete the program in a full-time standard duration of 1.5 years on the basis of prior learning.
Academic Program Rules
The is a comprehensive handbook of the University's academic program rules.
Example Study Plan
Degree information
You must complete 48 units to finish your degree, comprising 36 units of core courses, and 12 units of Research Dissertation courses. Courses are worth 6 units each, unless specified otherwise.
Core courses
You must complete 36 (24 if you have a relevant Bachelor degree) units of core courses as follows:
· MDIA 7005 Media Relations
· MDIA 7004 Social Media Management
· MDIA 7006 Risk and Crisis Communication
· MDIA 7009 Leadership in Strategic Communication
· MDIA 7007 Researching Media
· MDIA 7001 Media Masters Theory
Research Dissertation
You must complete 12 units of research dissertation courses as follows:
· MDIA 7008 Media Masters Research Project
Related Degrees
Testimonial
Learning social media strategies and SMART objectives I realised how social media is an important tool to influence audiences.
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Last updated: Thursday, 12 Sep 2024