Graduate Certificate in Media (Strategic Communication)
Become fluent in strategy’s many ‘voices’
Nowhere is multi-skilling more valuable than in the media industry. Broadcasters, communications agencies, large organisations and government are all looking for professionals who can identify and execute strategic messaging across the board—through digital and social media, PR and brand communication.
Our Graduate Certificate of Media (Strategic Communication) will help you turn this demand into career opportunity.
What will you do?
Conducted over six months full-time, the degree will prepare you to take on greater responsibility in strategic communication planning, management and execution. You will graduate with:
- enhanced strategic thinking, problem-solving and decision-making ability
- refined skills in creating and tailoring strategic messaging for all key media channels
- greater understanding of the principles underlying media relationship-building
- awareness of key media channels’ unique consumption drivers.
Depending on your course choices, you’ll also gain high-level skills and understanding in either risk and crisis communication or brand messaging.
Where could it take you?
You’ll graduate equipped to take on higher-level strategic communication roles for organisations of all kinds. From a renewable energy provider to a digital communications agency; from a big-four business advisory to a global conservation research institute. You’ll also receive advanced standing for the Graduate Diploma in Media (Strategic Communication) or Master of Media (Strategic Communication).
^ QS World University rankings, by subject, 2022
Entry Requirements
Choose your applicant type to view the relevant admissions
information for this program.
I am a:
Before applying make sure you understand the eligibility and entry requirements for your chosen degree.
Look out for any prerequisites or assumed knowledge subjects. Some degrees also have additional entry requirements like interviews and auditions.
Domestic applicants
| SATAC Code | 3GC094 |
|---|---|
| Deferment | Yes - 2 year |
| Intake | February and July |
Selection Criteria
| Higher Education Study | A completed Bachelor's degree OR five year's relevant professional experience (in a media or communications role). |
|---|
Fees and Scholarships
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I am a:
Domestic applicants
| Indicative annual tuition fees |
Australian Full-fee place: $17,500
|
Where the standard duration of the program is less than one year the full cost of the program is displayed.
FEE-HELP
This is an Australian full-fee program. As a domestic student you may be eligible to:
- receive a zero interest government assistance package to cover your course fees and
- use over $100,000 in HELP assistance over your lifetime
Scholarships
Scholarships are not only for high achievers鈥攖hey are also available to provide students with an equal opportunity to study at university, no matter where they live or what their financial situation might be.
Scholarships are available to both new and continuing students. We encourage students to apply for any scholarships for which they may be eligible.
To browse scholarships offered by the University, visit:
To explore scholarships offered by organisations external to the University, visit: External Scholarships
Careers
Potential careers
Graduates of this program have gone on to roles such as:
Wine Marketing; Market Research Analyst; Market Researcher; Marketer / Marketing Manager; Marketing Associate; Marketing Officer; Marketing Planner; PR Advisor; PR Manager; Communications Advisor ...
Degree Structure
Academic Program Rules
The is a comprehensive handbook of the University's academic program rules.
Example Study Plan
Courses are worth 6 units each, unless specified otherwise.
Electives
Complete 12 units of elective courses from the following (subject to availability):
MDIA 7005 Media Relations
MDIA 7006 Social Media Management
MDIA 7006 Risk and Crisis Communication
MDIA 7009 Leadership in Strategic Communication
Related Degrees
Testimonial
The University has numerous support networks to assist students with adjusting to their new lifestyle, and the difficulties this may bring.
The 成人大片 is committed to regular reviews of the courses and programs it offers to students. The 成人大片 therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
Last updated: Thursday, 12 Sep 2024