成人大片

Wine science students from the 成人大片 are benefitting from unique insights from the US wine market by meeting remotely with leading ecommerce experts from Seattle and California. The skills they learn will give them the edge in the industry when they graduate.

In a live workshop with US company Bloom, viticulture and oenology students at the University鈥檚 Waite campus have discovered how innovative ecommerce and sales strategies are being used by wineries in the New World to boost their businesses.

鈥淪tudents of viticulture and oenology complement their core studies by investigating biosecurity, sustainability, wine industry policy, regulations, compliance, market access, marketing, research, wine business, media and communications with Australian industry experts,鈥� said the 成人大片鈥檚 Associate Professor Sue Bastian from the School of Agriculture, Food and Wine.

鈥淭his link up with international wine business experts 13,000km away, who have real-world experience, broadens the scope of their studies and brings an international perspective from other wine countries at a time when there is upheaval in Australia鈥檚 usual markets.鈥�

鈥淟earning tools such as this that link students up with the US wine industry are part of the 成人大片鈥檚 strategy to deliver high-quality courses using innovative methods to equip them with the skills to tackle the business challenges of the post-COVID world."Associate Professor Bastian

Charlie Warne and Lottie West, who are both in their fourth year of a Bachelor of Viticulture and Oenology at the University鈥檚 Waite campus, participated in the meet up over Zoom.

鈥淚t was an awesome insight into what is involved in the world of e-commerce in relation to wine,鈥� said Charlie.

Lottie added: 鈥淲e are buzzing after this presentation. As future wine producers we learned about so many important things that we hadn鈥檛 previously considered: thank you.鈥�

Seattle-based creative services and software development agency Bloom is on a mission to help wineries save time, sell more wine, and grow their business. The company has developed new software, also called Bloom, which is designed to be a growth platform for modern wineries.

鈥淎s part of this live workshop, students received insights into how integral ecommerce and direct to consumer (DTC) sales are being used by wineries,鈥� says Patrick Stroud, founder and managing director of Bloom.

鈥淭hey gained knowledge into the unique challenges facing wineries when it comes to ecommerce and digitizing their businesses.

鈥淲hen we created Bloom, we did so in response to the need we saw in the wine industry for a modern-day growth ecommerce solution for wineries built on top of an integrative, open architecture ecommerce platform like Shopify.鈥�

Bloom has designed platforms for many wineries in the US, Canada, Australia and New Zealand. The online workshop was held on 10 May. It demonstrated what a unified global wine industry can achieve together.

鈥淟earning tools such as this that link students up with the US wine industry are part of the 成人大片鈥檚 strategy to deliver high-quality courses using innovative methods to equip them with the skills to tackle the business challenges of the post-COVID world,鈥� says Associate Professor Bastian.