PESTA seminar (24.02.20)
Professor Jodie Conduit presents on 'Engagement in Collective Groups and Networks: Utilising Marketing Theory for PESTA'.
On 24 February 2020, Professor Jodie Conduit presented at our inaugural seminar session. She drew on a body of literature in the discipline of marketing and outlined the conceptual foundations of engagement and what it means at an individual and collective level. Jodie also highlighted several learnings from this body of literature and led a discussion on what these could mean for PESTA.