Social media - is your personal profile professional?

Unless you curate your profile carefully, your online presence may reflect on the institution you work for as well.

Social media is a powerful tool that allows us to express our identity through what we 鈥渓ike鈥 and the campaigns and issues we support. But being connected can blur a line between what鈥檚 personal and what鈥檚 professional in our lives.

Some of us can鈥檛 escape being associated with what we do and where we work. Work can turn up in our online comments, our photos, and our connections.

When that association is obvious, we need to make sure we are protecting our professional reputation and that of the University.

The basic rules of social media etiquette are a good start

  • Be polite and respectful. Don鈥檛 post or endorse material that is defamatory, violates the privacy or rights of others (bullying, discrimination), breaches copyright or any other laws. Online comments carry the same legal risks as other forms of communications. And they can reach a wider audience, are more difficult to remove, and are easily searchable.
  • Use appropriate channels to resolve complaints. Social media is not an appropriate forum to air grievances and could open you up to defamation charges. If you have a complaint against a colleague and can鈥檛 speak directly to the person involved, discuss your situation with your manager or follow HR procedures.
  • Maintain confidentiality. Don鈥檛 share any work-related information that isn鈥檛 publicly available, and pay particular care to guard information that is confidential, private or sensitive. Even private messages sent through social media platforms can鈥檛 be considered secure.
  • Avoid discussing University business on social media. See our previous on why University communications should always be through University systems.

Protecting the University鈥檚 reputation

The 成人大片 is distinguished in the world as a top-ranking higher education institution. It promotes such as honesty, respect and fairness in all activities. Where you鈥檙e associated with the University on social media, you鈥檙e expected to model these values too.

When your connection with the University is clearly identifiable, take care to:

  • Use your online presence to support the University, not to damage it. Consider carefully before posting any comments or images that reference the University鈥檚 brand or your colleagues 鈥 should you edit or crop?
  • Speak within your authority. Be careful not to give the impression that you鈥檙e speaking on behalf of the University.
  • Avoid displaying the University logo in your images.
  • Abide by University policies related to social media use.

Employment relationships are based on mutual trust, confidence and respect, no matter the context.

Your obligations as an employee under the University鈥檚 Enterprise Agreement and Code of Conduct may still apply, even when you are using a personal social media account. See our previous blog - .

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