Associate Professor Steve Goodman

Associate Professor Steve Goodman
 Position Associate Prof/Reader
 Org Unit Marketing
 Email steve.goodman@adelaide.edu.au
 Telephone 831 37044
 Location Floor/Room 10 ,  Nexus 10 ,   North Terrace
  • Biography/ Background

    Dr Steve Goodman is an Associate Professor in Marketing at the 成人大片 Business School. Rather than having a particular theoretical area, he chooses to research within the Wine Business context in order to assist those in the Australian Wine Industry make better-informed decisions.  He has extensive research in consumer choice and business decision-making in the wine supply chain.  As well as publishing in top academic journals he is also published extensively in editor-reviewed industry journals in order to disseminate research findings to practitioners.

    His current research interests involve Consumer Engagement, particularly the role of Narrative Transportation, Attention, No and Low Alcohol and Sustainable Practices. Wine Australia has funded his research across projects including

    ·         12 country study of what influences consumers to choose the wine they choose in On and Off-Premise

    ·         3 country study on the influences decision-makingision making on what wine to stock

    ·         The role of social media in brand growth (Australia and China)

    ·         Tourist perceptions of gastro-tourism within wine tourism (Australia, USA and China)

    A PhD Graduate of the 成人大片, Steve's PhD examined the use and impact of the internet for marketing activities within the value chain of the South Australian Wine Industry and identified a marketing planning framework for the firm and its interactions with other firms in its value system. His Honours Degree in Internal Business, from Flinders University, examined the role of the internet in overcoming barriers to SME wineries exporting wine.

     

    Steve has given keynote presentations on Wine Marketing at conferences in Europe and Australia and Wine Tourism in Chile and has extensive consulting experience as a Partner with Souter & Goodman Wine Marketing where he worked with SME Wineries in South Australia, Victoria and Western Australia to design and implement strategies for direct marketing, b2b marketing and cellar door activity. In 2000, he co-founded WINEPAGES (now Daily Wine News), a Daily email newsletter and online Suppliers Directory that reached over 70% of Australian Wineries. He has experience in leadership, sales and marketing roles across a range of industries including real estate and advertising and his consulting experience includes work in the horticulture, wine, travel, food, entertainment and technology sectors.

     

    Dr Goodman has given keynote presentations on Wine Marketing at conferences in Europe and Australia and Wine Tourism in Chile and has extensive consulting experience as a Partner with Souter & Goodman Wine Marketing where he worked with SME Wineries in South Australia, Victoria and Western Australia to design and implement strategies for direct marketing, b2b marketing and cellar door activity. In 2000, he co-founded WINEPAGES (now Daily Wine News)a Daily email newsletter and online Suppliers Directory that reached over 70% of Australian Wineries. Steve has experience in leadership, sales and marketing roles across a range of industries including real estate and advertising and his consulting experience includes work in the horticulture, wine, travel, food, entertainment and technology sectors.

  • Qualifications

    Doctor of Philosophy, Adelaide Graduate School of Business, 成人大片, 2003

    Thesis Entitled 'Building Competitive Advantage? The Internet's Impact on the Value System: A Study of the South Australian Wine Industry'

    Graduate Certificate of Higher Educaiton, The 成人大片 (2011)

    Bachelor of International Business(First Class Honours), Flinders University, 2000

  • Teaching Interests

    Dr Goodman teaches in Adelaide and Singapore 

    He teaches Marketing Management, Service Design & Marketing and Marketing Communication

    He has also taught in the areas of Marketing Strategy and Planning and Wine Marketing

  • Research Interests

    Supply chain decision  making, consumer choice, wine marketing, marketing strategy, marketing management

    Currently Chief Investigator for a GWRDC grant to examine the influencers of decisions along the wine industry supply chain.  This research is being conducted in Australia, the USA and China.

    Steve was the Chief Investigator of a 12 country study, funded by the GWRDC, entitled 'Mapping the Influences of Consumer Choice for Wine Selection (On and Off-Premise) in Key Export Markets'. This research is using the Best-Worse choice method to investigate across, and within, Australia, UK, USA, NZ, Italy, France, Germany, Austria, China, Taiwan and Israel.  

    His wine related research also investigated retail patronage behaviour through consumer choice of 'where to shop', the impact of servicescape on purchase behaviour, cellar door design and wine supply chain marketing.

     

     

  • Professional Associations

    Member - Academy of Wine Business Research

    Member - Australian Marketing Institute

    Editorial Board - European Business Review

    Editorial Advisory Board - Australian and New Zealand Grapegrower and Winemaker

  • Community Engagement

    Board Member - Disability Information Resource Centre (2004-2010)

    Advisor (Wine Club & Marketing) - Oxfam Australia (2005-)

  • Files

  • Media Expertise

    CategoriesAdvertising, Marketing & PR, Wine & Viticulture
    ExpertiseWine marketing, consumer choice, supply chain marketing, marketing strategy, services marketing
    NotesCompetitive Research Grant Funding

    ?Goodman, S (2006) `Mapping the Influencers of Consumer Choice for Wine Selection (On and Off-Premise) in Key export markets? ? Grape and Wine Research and Development Corporation (GWRDC)
    ?Goodman, S (2009) `Mapping the Decision Influencers along the Wine Industry Supply Chain? ? Grape and Wine Research and Development Corporation (GWRDC)
    Mobile0416 133 236
    After hours0416 133 236

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Entry last updated: Thursday, 25 Aug 2022

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