Master of Marketing
A competitive edge in marketing
Marketing experts are strategists, innovators and communicators. They craft irresistible experiences, delight customers and create value.
Our Master of Marketing is an advanced degree designed to skyrocket students into senior marketing positions.
What will you do?
This intensive program will challenge marketing and non-marketing undergraduates alike. You will:
- explore future-oriented marketing concepts
- learn to make informed finance and accounting decisions
- develop advanced strategic thinking and leadership skills
- apply cutting-edge analytical tools and techniques
- pursue electives aligned to your interests and career goals—from Social Entrepreneurship to Direct Wine Marketing
- gain deep insights into international pressures and global markets.
You’ll also build strong business and marketing research skills, including through a major project.
Where could it take you?
Our graduates go on to exciting marketing careers in business, government, community service and not-for-profit organisations.
You could shape the future of global food, fashion or tech brands. You might analyse consumer data and suggest sales strategies based on your research. Perhaps you’ll connect with partners in public relations or represent the athletic elite as a sports agent.
Your role in today’s marketing environment is limited only by your imagination.
^Accreditation Council for Entrepreneurial and Engaged Universities, 2017
Entry Requirements
Choose your applicant type to view the relevant admissions
information for this program.
I am a:
Before applying make sure you understand the eligibility and entry requirements for your chosen degree.
Look out for any prerequisites or assumed knowledge subjects. Some degrees also have additional entry requirements like interviews and auditions.
Domestic applicants
| SATAC Code | 3CM253 |
|---|---|
| Deferment | Yes - 2 year |
| Intake | January, May and September |
Selection Criteria
| Higher Education Study | A completed Bachelors degree or equivalent. Students may be eligible to complete the program in a full-time standard duration of 1.5 years on the basis of prior learning. |
|---|
Fees and Scholarships
Choose your applicant type to view the relevant fees and scholarships information for this program.
I am a:
Domestic applicants
| Indicative annual tuition fees |
Australian Full-fee place: $41,000
|
Where the standard duration of the program is less than one year the full cost of the program is displayed.
FEE-HELP
This is an Australian full-fee program. As a domestic student you may be eligible to:
- receive a zero interest government assistance package to cover your course fees and
- use over $100,000 in HELP assistance over your lifetime
Scholarships
Scholarships are not only for high achievers鈥攖hey are also available to provide students with an equal opportunity to study at university, no matter where they live or what their financial situation might be.
Scholarships are available to both new and continuing students. We encourage students to apply for any scholarships for which they may be eligible.
To browse scholarships offered by the University, visit:
To explore scholarships offered by organisations external to the University, visit: External Scholarships
Careers
Potential careers
Graduates of this program have gone on to roles such as:
Market Researcher; Marketing Planner; Brand Marketer; Communications Officer; Product and Advertising Manager; Public Relations Officer; Retail Manager; Sales Manager; Marketer / Marketing Manager; Brand Manager
Degree Structure
To qualify for the Master of Marketing, the student must complete satisfactorily a program of study with a combined total of not less than 48 units. Students may be eligible to complete the program in a full-time standard duration of 1.5 years on the basis of prior learning.
A Research Pathway is available for those students interested in the Higher Degree by Research. The entry to this pathway will be assessed on a case-by-case basis by the Marketing Postgraduate Program Director based on a number of factors such as prior GPA, research experience, availability of supervisors etc.
Academic Program Rules
The is a comprehensive handbook of the University's academic program rules.
To qualify for the degree of Master of Marketing, the student must complete satisfactorily a program of study with a combined total of not less than 48 units, comprising:
- Core courses to the value of 27 units
- Research project to the value of 6 units
- Electives to the value of 15 units
Students undertaking a PhD pathway complete the following:
- Core courses to the value of 27 units
- Research project to the value of 9 units
- Electives to the value of 12 units
Example Study Plan
Core Courses
All students must complete the following core courses:
- Business Research Methods
- Digital Media and Marketing Communications
- Strategic Brand Management
- MARKETNG 7001 Analytics for Marketers
- MARKETNG 7002 Customer Experience in Services
- Marketing Management
- MARKETNG 7025 Digital Media Concepts and Application
- Entrepreneurial Concepts and Mindset
- Understanding Consumers
- MARKETNG 7003 Digital Media Concepts and Applications
Research
All of the following courses must be completed:
MARKETNG 7121A Research Project in Marketing Part A
MARKETNG 7121B Research Project in Marketing Part B
or
All of the following courses must be completed - students undertaking a PhD pathway
MARKETNG 7121A Research Project in Marketing Part A
MARKETNG 7121B Research Project in Marketing Part B
MARKETNG 7103 Advanced Theory in Marketing
or
MARKETNG 7500 Research Project for Marketing (9 units)
Electives
Students must complete elective courses to the value of 15 units, unless completing the PhD pathway where students must complete elective courses to the value of 12 units.
Electives may be chosen from any postgraduate courses offered by the University that are available to the student.
Related Degrees
The 成人大片 is committed to regular reviews of the courses and programs it offers to students. The 成人大片 therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
Last updated: Thursday, 12 Sep 2024