Bachelor of Business
Broad foundations, focused expertise
In the modern business world, it’s not enough to be a jack of all trades; you must also master at least one. Our Bachelor of Business gives you that career edge, complementing a foundation of broad commercial awareness with focused expertise in management, international business or digital marketing and communications.
What will you do?
Emphasising strategic thinking, innovation and flexibility, the degree prepares you to play a leading role in supporting, growing and transforming sustainable enterprises through your chosen area of specialisation.
You will build broad knowledge of contemporary global business issues; explore business lifecycles, data analysis, cultural diversity and the entrepreneurial mindset; then focus your career direction through a major or double major. Options include:
- Management
- International Business
- Digital Marketing and Communications
- Innovation, Entrepreneurship and Strategy
- or any two of these.
You’ll also have the opportunity to hone your abilities through a real-world capstone experience. This could be an internship; industry project; participation in the Australian eChallenge or Tech eChallenge; or approved Business School study tour.
You will emerge ready to research and analyse diverse business problems, develop powerful, evidence-based solutions, and promote ethical, sustainable business through innovation and clearly articulated strategic thinking.
Where could it take you?
Wherever your specialisation and industry interests meet. You could take on an important coordination role in a growing biotech company. You might help a local agrifood operation establish itself overseas. Perhaps you’ll digitally market a cross-border street-art cooperative’s services to cities all over the world.
Direct access to industry leaders and paid internship opportunities: The Academy by Deloitte
This degree gives you the opportunity to be part of our new The Academy by Deloitte. You’ll be part of a supportive student cohort that learns from one another and industry leaders. Formal and informal experiences will allow you to build relationships within the Deloitte network.
^Accreditation Council for Entrepreneurial and Engaged Universities, 2017
Entry Requirements
Choose your applicant type to view the relevant admissions
information for this program.
I am a:
Before applying make sure you understand the eligibility and entry requirements for your chosen degree.
Look out for any prerequisites or assumed knowledge subjects. Some degrees also have additional entry requirements like interviews and auditions.
Domestic applicants
| SATAC Code | 354301 |
|---|---|
| 2024 CSP ATAR | 65 |
| 2024 CSP IB | 24 |
| Guaranteed Entry Score - ATAR | 80 |
| Guaranteed Entry Score - IB | 29.5 |
| Deferment | Yes - 2 year |
| Intake | February and July |
Selection Criteria
| Recent Secondary Education | Applicants with recent secondary education are those whose admission is primarily based on the completion of Year 12 within the last two years, however if you completed your secondary education more than two years ago, you may still be able to be considered on the basis of your secondary schooling. You must not have completed more than 2 years full time equivalent university study (48 units). You compete for a place with your Selection Rank (ATAR plus any applicable adjustment factors). Applicants who have not achieved a competitive Selection Rank (ATAR plus any applicable adjustment factors) required for selection may be selected based on the grades in selected year 12 subjects. Applicants do not need to apply to be considered for subject-based entry, as this will automatically be done. For more information, please see: /study/undergraduate/entry-pathways/recent-secondary-education/ Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Pathway. See for further information. |
|---|---|
| Higher Education Study | You must have completed at least six months full time equivalent higher education study (the number of courses and units will vary depending on your prior institution however at the 成人大片, this equates to 4 courses / 12 units). A Grade Point Average (GPA) is calculated for each separate program you have undertaken (apart from some double degree programs where the GPA is combined). You compete on the basis of your best GPA. Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Pathway. See Wirltu Yarlu for further information. |
| Vocational Education and Training (VET) study | You must have completed an AQF Certificate IV or above from a Registered Training Organisation. Your application will be ranked according to the level of the award. Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Pathway. See Wirltu Yarlu for further information. |
| Work and life experience | To be eligible to sit the Skills for Tertiary Admissions Test (STAT) as as pathway for entry, you must be 18 years or over before 1 February 2025. If you have studied at higher education level in the last two years (for 2025 entry this means you were enrolled in either 2024 or 2023), you must not have accumulated more than a TOTAL of 2 years full-time (or part-time equivalent) higher education study (ie. including any study prior to 2023). If you meet this criteria, you will be ranked according to your result in the Skills for Tertiary Admissions Test (STAT). Your STAT result is not weighted between verbal and quantitative components. Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Pathway. See for further information. |
| Other Entry Pathways | |
2024 Admissions Data for school leavers
| ATAR (raw ATAR, excluding any applicable adjustment factors) |
Lowest ATAR to receive an offer | 61.55 |
|---|---|---|
| Median ATAR to receive an offer | 81.7 | |
| Highest ATAR to receive an offer | 99.7 | |
| Selection Rank (ATAR plus any adjustment factors) |
Lowest Selection Rank to receive an offer | 66.7 |
| Median Selection Rank to receive an offer | 84.08 | |
| Highest Selection Rank to receive an offer | 99.95 | |
| Minimum eligibility score | 65 | |
| Additional criteria considered | Selection rank only | |
-
Admissions Transparency Data
Student Profile
Applicant background Semester one/Full year intake 2024 Number of students Percentage of all students (A) Higher Education study
(includes a bridging or enabling course)50 28.6% (B) Vocational education and training (VET) study <5 N/A (C) Work and life experience
(admitted on the basis of previous achievement not in the other three categories)<5 N/A (D) Recent secondary education: - Admitted solely on the basis of ATAR
(regardless of whether this includes the consideration of adjustment factors)
59 33.7% - Admitted where both ATAR and additional criteria were considered
(e.g. portfolio, audition, extra test, early offer conditional on minimum ATAR)
N/A N/A - Admitted on the basis of other criteria only and ATAR was not a factor
(e.g. special consideration, audition alone, schools recommendation scheme with no minimum ATAR requirement)
<5 N/A International students 59 33.7% All students 175 100.0% - Admitted solely on the basis of ATAR
Ready to Apply?
Find out more about the application process and start your studies at the 成人大片.
Be sure to check the critical dates to avoid missing application deadlines.
Fees and Scholarships
Choose your applicant type to view the relevant fees and scholarships information for this program.
I am a:
Domestic applicants
| Indicative annual tuition fees |
Commonwealth-supported place: $16,150
|
Where the standard duration of the program is less than one year the full cost of the program is displayed.
More information on Student Contribution Amounts.
Scholarships
Scholarships are not only for high achievers鈥攖hey are also available to provide students with an equal opportunity to study at university, no matter where they live or what their financial situation might be.
Scholarships are available to both new and continuing students. We encourage students to apply for any scholarships for which they may be eligible.
To browse scholarships offered by the University, visit:
To explore scholarships offered by organisations external to the University, visit: External Scholarships
Careers
Career Readiness
Students who as part of their studies take part in The Academy by Deloitte experience will have the benefit of undertaking a paid internship with Deloitte. This internship is designed to shape their business readiness through significant real-world client exposure, access to multiple networking opportunities and relevant professional training.
The 成人大片 Careers Service prepares, inspires and empowers students to achieve successful career transitions and connect with industry.
Potential careers
Graduates of this program have gone on to roles such as:
Advertising Strategist; Management Analyst; Market Research Analyst; Business Analyst; Business Consultant; Business Development Manager; Business Management; Business Manager; Communications Advisor; International Trade or Business Analyst ...
Degree Structure
The Bachelor of Business is designed to provide students with a major in Digital Marketing and Communication, International Business, or Management. Students have the opportunity to undertake an internship or work on an industry project, and take part in cultural experiences by participating in an overseas study tour.
The Bachelor of Business in an AQF Level 7 program with a standard full-time duration of 3 years.
Academic Program Rules
The is a comprehensive handbook of the University's academic program rules.
To qualify for the degree of Bachelor of Business, the student must complete satisfactorily a program of study consisting of the following requirements with a combined total of not less than 72 units, comprising:
- Level I courses not exceeding 30 units
- Core courses to the value of 12 units
- A chosen major
- Capstone course to the value of at least 3 units
- Broadening Electives to the value of 9 units.
Areas of Specialisation
- Digital Marketing and Communications
- International Business
- Innovation, Entrepreneurship and Strategy
- Management
- Digital Marketing and Communications and International Business
- Digital Marketing and Communications and Management
- International Business and Management
Example Study Plan
| Year 1 | ENTREP 1000 Business Lifecycles |
ENTREP 1002 Personal Professional Development |
ENTREP 1011 Entrepreneurship Foundations and Mindset |
ECON 1008 Data Analytics I |
|---|---|---|---|---|
| MARKETNG 1001 Introduction to Marketing |
Foundations course level I OR Elective |
Foundations course level I OR Elective |
Foundations course level I OR Elective |
|
| Year 2 | MARKETNG 2001 Digital Media in Business |
MARKETNG 2501 Consumer Behaviour |
Minor or elective level II/III | Minor or elective level II/III |
| MARKETNG 2506 Building and Managing Brands (prerequisite – Introduction to Marketing) |
COMMLAW 2503 Company and Business Law |
Minor or elective level II/III | Minor or elective level II/III | |
| Year 3 | MARKETNG 3007 Content Creation and Management |
MDIA 3441 Advanced Digital Promotion |
Broadening Elective II/III | Broadening Elective II/III |
| MARKETNG 3008 Data Driven Customer Engagement |
MARKETNG 3005 Marketing Communications in a Digital World |
Broadening Elective II/III | Capstone course (eChallenge, internship, industry project, study tour) |
|
Assessment
Related Degrees
Further Study
Master of Accounting and Finance
Master of Accounting
Master of Professional Accounting
Master of Finance
Master of Applied Finance
Master of Finance and Business Economics
Master of Business Analytics
Testimonial
The composition of subjects within the degree provided a strong holistic overview of the key areas of business I was interested in.
The 成人大片 is committed to regular reviews of the courses and programs it offers to students. The 成人大片 therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
Last updated: Thursday, 12 Sep 2024