A curious mind

Our Lord Mayor鈥檚 creative听approach to breathing听new life into the city.

Sandy Verschoor

Adelaide鈥檚 63rd Lord Mayor, Sandy Verschoor has a big imagination and a curious mind, attributes that have served her well in her mission to听make the city of Adelaide the place to be.

And whether in local government, or working at the helm of some of the state鈥檚 premier arts and cultural events, Sandy has been dedicated听to injecting artistic energy into the city. 鈥淚 have three grown children and I want them to look at Adelaide as a place they want to be for work and to live. They can do anything they want, anywhere in the world, and they can do it from here,鈥 she said.

Going right back to childhood, curiosity and creativity have been the driving forces behind our Lord Mayor. 鈥淚 don鈥檛 think I鈥檝e lost the essence听of what I was like as a child, I was insanely curious and that was encouraged,鈥 said Ms Verschoor.

鈥淚 wanted to know how things worked. I was the kid that got my fingers stuck in things and I used to follow my dad around and ask how does this work, how does that work, and I鈥檇 take things apart and try to work out how they went back together 鈥 not always successfully.鈥

鈥淚 grew up in a family where taking risks and finding new ways and听creativity and innovation were just part and parcel of what you did every day.鈥

鈥淲ith that came lots of ups and downs. As a family, we've had to traverse that territory where things听worked incredibly well and also when they didn鈥檛.鈥

A thirst for new knowledge led Sandy to study a Bachelor of Arts at the 成人大片 where she discovered a passion for political sociology and psychology.

It has been a lifetime love of learning that has led her to further qualifications, including a Masters of Creative Writing, also from the 成人大片, a PhD in Business, a Diploma in Journalism and an MBA in entrepreneurship to name a few.

Tapping into her ever-present creative side, and putting her Masters to good use, Sandy, who is only the third female mayor in Adelaide City Council鈥檚 178 year history, loves to write.

鈥淚 think I鈥檝e always been a writer. I听have an active imagination 鈥 my husband would say a bit too听active 鈥 and I like to channel that through words.鈥

She has a book underway and writes poetry 鈥 a passion she rediscovered during her Masters. She is also a budding playwright. Earlier this year at the Adelaide Fringe, a play she authored had its first public reading. Before she entered local government, our Lord Mayor was entrenched听in South Australia鈥檚 arts and culture industries.

Lord Mayor Sandy Verschoor
鈥淚 have three grown children and I want them to look at Adelaide as a place they want to be for work and to live.鈥Sandy Verschoor

Her very first break in the arts as a marketing manager for the 1996 Adelaide Festival was fortuitous.

鈥淢y first experience was doing the 1996 Adelaide Festival, Barrie Kosky鈥檚 festival, which just about blew my brain because it was the most extraordinary experience I鈥檇 ever had,鈥 said Ms Verschoor.

Over the next decade, Adelaide's current Lord Mayor worked with Australian arts royalty, including Robyn Archer on the 1998 and 2000 Adelaide Festivals, and Ian Scobie on a number of projects including WOMADelaide and Katrina Sedgwick on the Adelaide听International Film Festival. She was CEO of the Fringe for four years (2006鈥2010), working alongside Director Christie Anthoney, and was the CEO of the 2017 Adelaide Festival for directors Rachel Healy and Neil Armfield AO (who recently received honorary doctorates from the 成人大片).

鈥淚 have worked with some of the most fascinating people globally, all here in Adelaide, so I鈥檝e been incredibly lucky in that way,鈥 Ms听Verschoor said.

Sandy Verschoor

The move into local government came after completion of her Masters, when she was approached about a contract to set up Adelaide City Council鈥檚 Vibrant City Program. 鈥淚 was here for five months and absolutely loved it 鈥 outside it听looked like this slow lumbering beast and inside there were so many extraordinary people who were so passionate and dedicated to what they did and I thought, 'this is pretty amazing鈥.鈥

Since that time, Sandy has contributed to the vibrancy and culture of the city in interesting ways, including producing Adelaide Festival of Ideas twice, and spearheading Splash Adelaide 鈥 a Council program designed to give Adelaide鈥檚 creatives an opportunity to realise their听ambitions while minimising risks, responsible for initiatives including the mobile food trucks and the Adelaide Night Market.

She has also led teams that worked jointly with state government to drive changes in licensing, resulting in more than 100 new small bars and venues opening in the city.

Now, as Lord Mayor, there are no signs of slowing down.

鈥淲e do groundbreaking projects in this city, we鈥檙e just not very loud at telling our own story. Adelaide people are passionate, creative and push boundaries, yet are quite humble at the same time, which is the thing I love most about this city.鈥

Story by Kelly Brown
Photo by Meaghan Coles

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