Social media: how to get your message across
Environment Institute member talks about social media and how he uses it to promote or publicise articles, papers or scientific research.
Social media provides a two-way communication system in which the user is empowered to say what they think, or defend a position against a topic that could be quite controversial such as climate change, genetic modification, or nanotechnology.
Social media can also be used to 'get your content out there, which is then often picked up by more traditional media forms', allowing for greater exposure.
Barry utilises his blog and Twitter to communicate with his audience.
For more of Barry's thoughts, watch the video below.
[vimeo w=500&h=281]
Professor Barry Brook is a leading environmental scientist, holding the Sir Hubert Wilkins Chair of Climate Change at the , and is also Director of Climate Science at the 成人大片鈥檚 .
He has published three books, 250 refereed scientific papers (), is an , and regularly writes popular articles for the media.
He runs a popular climate science and energy options blog at . He has written a , is an International Award Committee member for the , and considers himself a 鈥楶romethean environmentalist' (seeking effective techno-fixes to solve entrenched sustainability problems).
Social media provides a two-way communication system in which the user is empowered to say what they think, or defend a position against a topic that could be quite controversial such as climate change, genetic modification, or nanotechnology.
Social media can also be used to 'get your content out there, which is then often picked up by more traditional media forms', allowing for greater exposure.
Barry utilises his blog and Twitter to communicate with his audience.
For more of Barry's thoughts, watch the video below.
[vimeo w=500&h=281]
About the Academic
Professor Barry Brook is a leading environmental scientist, holding the Sir Hubert Wilkins Chair of Climate Change at the , and is also Director of Climate Science at the 成人大片鈥檚 .
He has published three books, 250 refereed scientific papers (), is an , and regularly writes popular articles for the media.
He runs a popular climate science and energy options blog at . He has written a , is an International Award Committee member for the , and considers himself a 鈥楶romethean environmentalist' (seeking effective techno-fixes to solve entrenched sustainability problems).
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