成人大片

MARKETNG 3005MELB - Marketing Communications in a Digital World

Melbourne Campus - Semester 1 - 2024

The course aims to provide students with an understanding of the communication aspects of marketing. It will cover the range of tools available to marketers for the purpose of promotion such as advertising, sales promotion, personal selling, sponsorship, publicity and public relations as well as the process by which these are integrated and planned.

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