MARKETNG 7121B - Research Project in Marketing Part B
North Terrace Campus - Trimester 2 - 2024
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General Course Information
Course Details
Course Code MARKETNG 7121B Course Research Project in Marketing Part B Coordinating Unit Marketing Term Trimester 2 Level Postgraduate Coursework Location/s North Terrace Campus Units 3 Contact Up to 36 hours Available for Study Abroad and Exchange N Prerequisites MARKETNG 7121A, COMMERCE 7039 Incompatible MARKETNG 7120 Assumed Knowledge EENTREP 5036, MARKETNG 7104, MARKTNG 7023, MARKETNG 7025, MARKETNG 7032 Restrictions Available only to Master of Marketing students Course Staff
Course Coordinator: Dr Kate Sansome
Course Timetable
The full timetable of all activities for this course can be accessed from .
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Learning Outcomes
Course Learning Outcomes
- Communicate and work effectively with academic, peer, and/or industry partners respective to the area under investigation.
- Apply an advanced knowledge of research design options, methodologies, and analysis methods (both qualitative and quantitative)
- Source, interpret, evaluate and analyse primary and/or secondary data
- Draw and justify appropriate and managerially relevant conclusions from data analysis
- Present research findings and conclusions in an academically-appropriate manner.
University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Attribute 1: Deep discipline knowledge and intellectual breadth
Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.
2, 3 Attribute 2: Creative and critical thinking, and problem solving
Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.
1, 2, 3, 4, 5 Attribute 3: Teamwork and communication skills
Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.
1 Attribute 4: Professionalism and leadership readiness
Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.
1, 5 Attribute 5: Intercultural and ethical competency
Graduates are responsible and effective global citizens whose personal values and practices are consistent with their roles as responsible members of society.
3, 4 Attribute 6: Australian Aboriginal and Torres Strait Islander cultural competency
Graduates have an understanding of, and respect for, Australian Aboriginal and Torres Strait Islander values, culture and knowledge.
N/A Attribute 7: Digital capabilities
Graduates are well prepared for living, learning and working in a digital society.
2 Attribute 8: Self-awareness and emotional intelligence
Graduates are self-aware and reflective; they are flexible and resilient and have the capacity to accept and give constructive feedback; they act with integrity and take responsibility for their actions.
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Learning Resources
Required Resources
- Malhotra, Nunan and Birk, (2017) Marketing Research: An Applied Approach eBook (5e).
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Learning & Teaching Activities
Learning & Teaching Modes
This course involves a balance of seminar teaching (5 x 4 hour classes), and one-to-one support (supervision-style) consultations with students to guide the development of their research project.Workload
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self-directed study). Included in this number is 20 hours of face-to-face contact time in seminars, and additional time allocated for face-to-face consultation with the research supervisor (course coordinator).Learning Activities Summary
Seminar 1: Introduction, Qualitative and Quantitative Analysis
Seminar 2: Qualitative and Quantitative Analysis
Seminar 3: Draft findings presentation
Seminar 4: Visualisation and Discussion
Seminar 5: Final project presentations -
Assessment
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
Draft Findings Presentations (10%)
Final Project Presentations (10%)
Final Report (70%)
Tutorial Participation (10%)Assessment Related Requirements
All assignments are to be lodged prior to the due date and time. A late assignment where no extension has been granted will be penalised by a reduction of 5% of the mark given for each day, or part of a day, that it is late.
Assignment extensions must be submitted in conjunction with reading the Modified Arrangements for Coursework Assessment Policy which outlines the rules for extensions. Extensions to the due date of individual assessment may be granted under special circumstances. An extension request based on illness or compassionate grounds can be completed online: /student/exams/assessment-applications/assessment-extension
For assessments weighted 20% or less, or for extensions of less than 24 hours, please speak to your Course Coordinator before completing the form as in this situation, the documentation requirements may be reduced or not required.Assessment Detail
Draft Findings Presentations (10%)
You will be required to develop and deliver a brief Draft Findings Presentation that outlines your chosen data analysis techniques, the data analysis process that you took (including data preparation and manipulation, if relevant), and a summary of your key findings based on your analysis to date.
Final Project Presentations (10%)You will be required to develop and deliver a brief Final Presentation that provides an overview of your entire project, including research background, scope and positioning with the literature, methodology and design, analysis, and conclusions.
Final Report (70%)
You will be required to submit your final thesis/research report. Your final submission should follow the outlined format guide available on MyUni. Examples of final theses/research reports are available on MyUni to support you in developing your final submission. Please note that these are for illustrative purposes only—the final structure of your submission should adhere to the format guide and be appropriate for the context of your own research project.
Tutorial Participation (10%)
You will be graded on your attendance and participation across the 5 seminars this trimester. This includes your attendance, preparation, quality (not frequency) of contributions and overall attitude towards learning.Submission
For this course, students are required to submit their assignment via MyUni. Submission deadlines and details for each assessment task are available on the MyUni course page. Students should retain a copy of all assignments submitted.Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through .
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Student Feedback
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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Student Support
- Academic Integrity for Students
- Academic Support with Maths
- Academic Support with writing and study skills
- Careers Services
- Library Services for Students
- LinkedIn Learning
- Student Life Counselling Support - Personal counselling for issues affecting study
- Students with a Disability - Alternative academic arrangements
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Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangements Policy
- Academic Integrity Policy
- Academic Progress by Coursework Students Policy
- Assessment for Coursework Programs Policy
- Copyright Compliance Policy
- Coursework Academic Programs Policy
- Intellectual Property Policy
- IT Acceptable Use and Security Policy
- Modified Arrangements for Coursework Assessment Policy
- Reasonable Adjustments to Learning, Teaching & Assessment for Students with a Disability Policy
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
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Fraud Awareness
Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.
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