MARKETNG 7121A - Research Project in Marketing Part A
North Terrace Campus - Trimester 3 - 2025
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General Course Information
Course Details
Course Code MARKETNG 7121A Course Research Project in Marketing Part A Coordinating Unit Marketing Term Trimester 3 Level Postgraduate Coursework Location/s North Terrace Campus Units 3 Contact Up to 36 hours Available for Study Abroad and Exchange N Prerequisites COMMERCE 7039 Assumed Knowledge MARKETNG 7104, MARKETNG 7023, MARKETNG 7025, MARKETNG 7032, ENTREP 5036 Restrictions Available only to Master of Marketing students Assessment Assignments and presentations Course Staff
Course Coordinator: Dr David Jaud
Course Timetable
The full timetable of all activities for this course can be accessed from .
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Learning Outcomes
Course Learning Outcomes
1. Identify, justify and scope contemporary business research problems, issues or opportunities worthy of investigation.
2. Critically review and synthesise literature with regard to relevant research problems, issues or opportunities.
3. Interpret, evaluate, and select appropriate data collection methods and approaches.
4. Fulfil the requirements for conducting research in a professional and ethical manner.University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Attribute 1: Deep discipline knowledge and intellectual breadth
Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.
1, 2, 3 Attribute 2: Creative and critical thinking, and problem solving
Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.
1, 2, 3 Attribute 3: Teamwork and communication skills
Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.
4 Attribute 4: Professionalism and leadership readiness
Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.
1, 4 Attribute 5: Intercultural and ethical competency
Graduates are responsible and effective global citizens whose personal values and practices are consistent with their roles as responsible members of society.
4 Attribute 7: Digital capabilities
Graduates are well prepared for living, learning and working in a digital society.
3 Attribute 8: Self-awareness and emotional intelligence
Graduates are self-aware and reflective; they are flexible and resilient and have the capacity to accept and give constructive feedback; they act with integrity and take responsibility for their actions.
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Learning Resources
Recommended Resources
Recommended resources (including textbook chapters, journal articles and online videos) will be made available to students throughout the trimester via the MyUni course page. -
Learning & Teaching Activities
Learning & Teaching Modes
This course involves a balance of seminar teaching (5 x 4 hour classes), and one-to-one support (supervision-style) consultations with students to guide the development of their research project.Workload
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self-directed study). Included in this number is 20 hours of face-to-face contact time in seminars, and additional time allocated for face-to-face consultation with the research supervisor (course coordinator).Learning Activities Summary
Seminar 1: Course Overview & Research Scoping
Seminar 2: Literature Reviews
Seminar 3: Research Methods
Seminar 4: Research Ethics
Seminar 5: Progress Presentations -
Assessment
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
Question & Objective Setting Presentation (15%)
Draft Literature Review Chapter (35%)
Draft Research Framework & Method Chapter (30%)
Progress Presentation (10%)
Seminar Engagement (10%)Assessment Detail
Question & Objective Setting Presentation (15%)
Students are required to develop and deliver a brief Question & Objective Setting Presentation that outlines their proposed research questions and objectives for their project, the relevance of their questions and objectives to the research problem/question, the measurability of their questions and objectives, the feasability of their questions and objectives, the originality of their project and the practical implications of their project. Submission deadlines and details are available on the MyUni course page.
Draft Literature Review Chapter (35%)
Students are require to complete a draft of their literature review chapter. The format for the literature review chapter is outlined in the prescribed format guide which is available on the course MyUni page. Submission deadlines and details are available on the MyUni course page.
Draft Research Framework & Method Chapter (30%)
Students are require to complete a draft of their research framework and research methods chapters. The format for these chapters is outlined in the prescribed format guide which is available on the course MyUni page. Submission deadlines and details are available on the MyUni course page.
Progress Presentation (10%)
Students are required to develop and deliver a brief Progress Presentation that outlines the progress they have made on their project so far; including a reflection on the current literature, the development of their research question, objectives and hypotheses/propositions, and their proposed methods. Submission deadlines and details are available on the MyUni course page.
Seminar Engagement (10%)
Students will be assessed on their attendance and participation across the 5 seminars in the trimester. This includes their attendance, preparation, quality (not just frequency) of contributions and overall attitude towards learning.Submission
For this course, students are required to submit their assignment via MyUni. Submission deadlines and details for each assessment task are available on the MyUni course page. Students should retain a copy of all assignments submitted.Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through .
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Student Feedback
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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Student Support
- Academic Integrity for Students
- Academic Support with Maths
- Academic Support with writing and study skills
- Careers Services
- Library Services for Students
- LinkedIn Learning
- Student Life Counselling Support - Personal counselling for issues affecting study
- Students with a Disability - Alternative academic arrangements
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Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangements Policy
- Academic Integrity Policy
- Academic Progress by Coursework Students Policy
- Assessment for Coursework Programs Policy
- Copyright Compliance Policy
- Coursework Academic Programs Policy
- Intellectual Property Policy
- IT Acceptable Use and Security Policy
- Modified Arrangements for Coursework Assessment Policy
- Reasonable Adjustments to Learning, Teaching & Assessment for Students with a Disability Policy
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
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Fraud Awareness
Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.
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