ENTREP 7003 - Entrepreneurial Business Development
North Terrace Campus - Trimester 2 - 2024
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General Course Information
Course Details
Course Code ENTREP 7003 Course Entrepreneurial Business Development Coordinating Unit Adelaide Business School Term Trimester 2 Level Postgraduate Coursework Location/s North Terrace Campus Units 3 Available for Study Abroad and Exchange Restrictions Available to students enrolled in Master?s of Technology Innovation and Leadership Course Staff
Course Coordinator: Dr Joelle Hawa
Course Timetable
The full timetable of all activities for this course can be accessed from .
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Learning Outcomes
Course Learning Outcomes
Identify, outline and test assumptions about product/technology and customer needs
Critically analyse, reflect and synthesize technological and market data to improve the management and leadership of technological innovation
Construct and communicate a sales strategy and pitch to specialist and non-specialist audiences about a new product or technology
Produce a business proposal to specialist and non-specialist audiences about a new product or technology within a specific technical domain and their potential to address industry needs
University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Attribute 1: Deep discipline knowledge and intellectual breadth
Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.
1,2,3,4 Attribute 2: Creative and critical thinking, and problem solving
Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.
1,2 Attribute 3: Teamwork and communication skills
Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.
1,2 Attribute 4: Professionalism and leadership readiness
Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.
3,4 Attribute 8: Self-awareness and emotional intelligence
Graduates are self-aware and reflective; they are flexible and resilient and have the capacity to accept and give constructive feedback; they act with integrity and take responsibility for their actions.
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Learning Resources
Required Resources
No textbook required.
There will be a range of readings provided in MyUni to reflect the theoretical and applied perspectives of creativity and innovation. A selected range of recommended resources will be uploaded into MyUni for students who wish to delve further into the domain knowledge areas covered in the course.Recommended Resources
Library Resources
The 成人大片’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. .
Online Learning
is the 成人大片's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study. -
Learning & Teaching Activities
Learning & Teaching Modes
This course is offered in a face to face format delivered in 2 x 2 full day intensive workshops. Given the nature of entrepreneurial business development, and the necessity to learn by doing, components of the intensives will be conducted through a small group discovery experience (SGDE), hands-on interactive activity workshops, fieldwork tasks external to the classroom, interspersed between lectures and short presentation/feedback sessions. All course learning materials will be accessible to students via the online MyUni platform. This will allow students to follow up and stay in touch with the course when not in class.Workload
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self-directed study).Learning Activities Summary
The course is structured around a number of themes, with various supporting modules. Each module has extensive material and is the basis for in class activity.
Module 1: Introducing Entrepreneurial Business Development
Module 2: Business Development Innovation Programs
Module 3: Customer Discovery
Module 4: Business Development and Segmentation
Module 5: Sellers and Buyers
Module 6: Pricing Strategies and Budgetting
Module 7: Pre-Negotiation
Module 8: Understanding the Competition and Positioning
Module 9: Customer Acquisition and Retention
Module 10: Pitching, Prospectus and Value Proposition
Module 11: Developing a Winning Business Proposal
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Assessment
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
# Assessment Task Task Type Length Weighting Learning Outcomes 1 Group Report Group 30% 1,2 2 Reflective Journal Individual 15 minute presentation 15% 2,3 3 Individual Presentation Individual 5 min presentation + Q&A 15% 3 4 Individual Report Individual 3500 words 40% 1,2,4 Total 100% Assessment Related Requirements
Students should attend all classes in order to pass the course. There is considerable experiential learning during classes that build your knowledge and thus enable you to be successful in this course.
Course results may be subject to moderation by the Assessment Review Committee.Assessment Detail
Group report (4,000 words): Students will be asked to build a report documenting the assumptions and findings from the fieldwork conducted with customers. This might include interviews, qualitative surveys, desk research and so forth. This assessment will help students define potential target customers, take a customer-centred approach to validate the viability of product/technology assumptions, and develop an evidence based customer roadmap to further help the development of a selling and business strategy.
Reflective journal (750 words): Students will be asked to develop a reflective journal to solidify the theories and learnings provided during the seminars with their lived experience.
Individual presentation (3-5 minutes): Students will be asked to present a sales pitch to convince prospective customers to adopt their product/technology. This assessment focuses on the process of customer creation and the activation of sales channels. Students need to demonstrate strong personal selling skills and their ability to articulate clearly and concisely a value proposition to expert and non-expert audiences.
Individual report (2,000 words): Students will be asked to develop a business proposal for prospective customers. This report builds on the three previous assessments to take the customer development process a step further and develop a formal document that can get circulated and shared with external clients.
Submission
All text based assignments must be submitted via MyUni:
- Assignment Submission: Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both).
- Cover Sheet: Please include in the assignment a completed 成人大片 Assessment Cover Sheet (found in MyUni, under Modules) providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
- Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
- Assessment extensions request: An application for Assessment Extension should be made before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine medical, compassionate or extenuating circumstances. See sections 3 and 7a) i. in particular on assessment extensions in the Modified Arrangements for Coursework Assessment (MACA) Policy.
- Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
- Resubmission: of an assignment after reworking it to obtain a better mark will not normally be accepted. Approval for resubmission will only be granted on medical or compassionate grounds.
- Appealing a mark or grade: If you are dissatisfied with your mark or grade, you may request a review or re-mark. There must be academic or procedural reasons for your request, so you can’t simply request a re-mark because you are disappointed with your result. For more information on the process see Assessment Grievance: Appealing a mark or grade
Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through .
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Student Feedback
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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Student Support
- Academic Integrity for Students
- Academic Support with Maths
- Academic Support with writing and study skills
- Careers Services
- Library Services for Students
- LinkedIn Learning
- Student Life Counselling Support - Personal counselling for issues affecting study
- Students with a Disability - Alternative academic arrangements
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Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangements Policy
- Academic Integrity Policy
- Academic Progress by Coursework Students Policy
- Assessment for Coursework Programs Policy
- Copyright Compliance Policy
- Coursework Academic Programs Policy
- Intellectual Property Policy
- IT Acceptable Use and Security Policy
- Modified Arrangements for Coursework Assessment Policy
- Reasonable Adjustments to Learning, Teaching & Assessment for Students with a Disability Policy
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
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Fraud Awareness
Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.
The 成人大片 is committed to regular reviews of the courses and programs it offers to students. The 成人大片 therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.