成人大片

Program Director Contact Details: Postgraduate Entrepreneurship and Innovation
Name: Professor Stephen Zhang
email: stephen.zhang@adelaide.edu.au

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Teaching Staff:
Name: Dr Scott Gordon
Researcher profile:
Email: scott.gordon@adelaide.edu.au

On successful completion of this course, students will be able to:

1	Explain the fundamental elements of the process of commercialisation and its application to research translation and technological innovation.
2	Evaluate innovations and intellectual property (portfolios) to recommend appropriate protections, exploitation potential and propose associated commercialisation pathways.
3	Critically analyse the technological (and market) context of a commercialisation proposition to navigate strategic decisions on organizational form; required resources and capabilities; customers, collaborators, and competitors.
4	Create and contribute to a community of practice which evaluates, integrates, and reflects the individual, organisational and/or entrepreneurial leadership issues associated with the technology commercialisation ecosystem.

Text book:
Trott, Paul (2021) Innovation Management and New Product Development, 7th Edition. Pearson. ISBN: 1-292-25156-5

A list of readings are available on MyUni.

There is a broad range of materials that cover and complement many of the topic areas covered in this course. A reading list will be available on MyUni to assist you with sourcing and locating additional materials.

Candidates may also benefit by consulting the following texts:

Allen, Kathleen R. (2019) Launching New Ventures: An Entrepreneurial Approach. 8th Edition. Cengage Learning. ISBN: 978-0357039175

Byers, Thomas H., Dorf, Richard C., Nelson, Andrew J. (2019) Technology Ventures: From Idea to Enterprise., 5th Edition. McGraw-Hill Education. ISBN 978-1259875991

Schilling, Melissa A. (2017) Strategic Management of Technological Innovation. 5th Edition. McGraw-Hill Education. ISBN 978-1259539060

Library Resources

The 成人大片’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. .

is the 成人大片's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study.

This course is offered in blended learning mode with the face-to-face component offered as intensives.

The information below is provided as a guide to assist students in engaging appropriately with the course requirements.


As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self
directed study).

This is a draft schedule and is a guide only. The timetable may be changed during the course delivery if necessary.

Schedule

Topic	Content
1	Innovation Landscape
2	Exploring Opportunities
3	Commercialisation Processes
4	Protecting Intellectual Property
5	Organisational Knowledge & Technology Management
6	Strategic Alliances & Networks
7	Research & Development Evaluation
8	Open Innovation & Technology Transfer
9	Market Adoption & Technology Diffusion
10	Business Model Development
11	Commercialisation Design Choices
12	Entrepreneurial Strategies

This course requires you to present mature and well-reasoned work that addresses the assessment of research and commercialisation of technologies using world’s-best practice. Of prime importance is to use current analytical techniques, empirical evidence and relevant theory and apply these to the course discussion and in your assignment submission. In undertaking any of your assessment submissions, state your logic and identify (theoretical or other) limitations and risks of any approach you suggest. Always take a critical stance on your own work.

You will need to read more widely on the topic then the list of references provided and beyond hits found on Google; remember this is postgraduate study.

Your work will need to be succinct and you should avoid overly verbose presentations. Do not labour the point, regurgitate theory or address irrelevant issues. Examples or cases may be used, if appropriate, to illustrate your point as they will serve to strengthen your arguments.

You are also required to structure your work so as it flows logically and your reasoning needs to be logical, sound and clear. The proper use of headings, sub-headings, bullet points and paragraphing will assist this purpose. Further, an executive summary or abstract at the beginning of your work will provide a clear overview of what follows in the body of your report.

Keep to any set word limits and do not ramble. In every instance present your work as if it is a submission to a knowledgeable professional  – succinct, clear, structured and reasoned.

#	Assessment Task	Task Type	Weight	Learning Outcomes
1	Community journal contribution(s)	Individual	30%	1,4
2	Technology pathway proposition	Individual & Peer	40%	1,2,3
3	Commercialisation Case Report	Group & Individual	30%	2,3,4
	Total		100%

All text based assignments must be submitted via MyUni:

• Assignment Submission: Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both).
• Cover Sheet: Please include in the assignment a completed 成人大片 Assessment Cover Sheet (found in MyUni, under Modules) providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
• Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
• Assessment extensions request: An application for Assessment Extension should be made before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine medical, compassionate or extenuating circumstances. See sections 3 and 7a) i. in particular on assessment extensions in the Modified Arrangements for Coursework Assessment (MACA) Policy.
• Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
• Resubmission: of an assignment after reworking it to obtain a better mark will not normally be accepted. Approval for resubmission will only be granted on medical or compassionate grounds.
• Appealing a mark or grade: If you are dissatisfied with your mark or grade, you may request a review or re-mark. There must be academic or procedural reasons for your request, so you can’t simply request a re-mark because you are disappointed with your result. For more information on the process see Assessment Grievance: Appealing a mark or grade