成人大片

ENTREP 7001 - Navigating Commercialisation Pathways

North Terrace Campus - Trimester 3 - 2024

This course is designed to provide the knowledge and skills to enable students to understand and successfully navigate commercialisation pathways. Beginning with the critical evaluation of research and technological innovations, the course will explain the process of commercialisation, its fundamental elements, and how this translates to market activities. The course introduces intellectual property, explores options for how this may be protected, and considers the exploitation potential associated with these options. The context of the commercialisation ecosystem is analysed, from a technological (and market) perspective, in order to plan and design a commercialisation pathway aligned with a particular innovation. The course will explain key strategic decisions to be considered around commercialisation: including organizational form; technology; resources and capabilities; customers; collaborators and competitors. The course will create a community of practice, in which students will contribute informed insights that reflect the individual, organisational and/or entrepreneurial leadership issues associated with technology commercialisation.

  • General Course Information
    Course Details
    Course Code ENTREP 7001
    Course Navigating Commercialisation Pathways
    Coordinating Unit Adelaide Business School
    Term Trimester 3
    Level Postgraduate Coursework
    Location/s North Terrace Campus
    Units 3
    Available for Study Abroad and Exchange Y
    Course Staff

    Course Coordinator: Dr Scott Gordon

    Program Director Contact Details: Postgraduate Entrepreneurship and Innovation
    Name: Professor Stephen Zhang
    email: stephen.zhang@adelaide.edu.au
    Teaching Staff:
    Name: Dr Scott Gordon
    Researcher profile:
    Email: scott.gordon@adelaide.edu.au
    Course Timetable

    The full timetable of all activities for this course can be accessed from .

  • Learning Outcomes
    Course Learning Outcomes

    On successful completion of this course, students will be able to:

    1 Explain the fundamental elements of the process of commercialisation and its application to research translation and technological innovation.
    2 Evaluate innovations and intellectual property (portfolios) to recommend appropriate protections, exploitation potential and propose associated commercialisation pathways.
    3 Critically analyse the technological (and market) context of a commercialisation proposition to navigate strategic decisions on organizational form; required resources and capabilities; customers, collaborators, and competitors.
    4 Create and contribute to a community of practice which evaluates, integrates, and reflects the individual, organisational and/or entrepreneurial leadership issues associated with the technology commercialisation ecosystem.
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)

    Attribute 1: Deep discipline knowledge and intellectual breadth

    Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.

    1,2,3,4

    Attribute 2: Creative and critical thinking, and problem solving

    Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.

    1,2,3

    Attribute 3: Teamwork and communication skills

    Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.

    3,4

    Attribute 4: Professionalism and leadership readiness

    Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.

    4

    Attribute 5: Intercultural and ethical competency

    Graduates are responsible and effective global citizens whose personal values and practices are consistent with their roles as responsible members of society.

    4

    Attribute 7: Digital capabilities

    Graduates are well prepared for living, learning and working in a digital society.

    2,4

    Attribute 8: Self-awareness and emotional intelligence

    Graduates are self-aware and reflective; they are flexible and resilient and have the capacity to accept and give constructive feedback; they act with integrity and take responsibility for their actions.

    3,4
  • Learning Resources
    Required Resources
    Text book:
    Trott, Paul (2021) Innovation Management and New Product Development, 7th Edition. Pearson. ISBN: 1-292-25156-5

    A list of readings are available on MyUni.
    Recommended Resources
    There is a broad range of materials that cover and complement many of the topic areas covered in this course. A reading list will be available on MyUni to assist you with sourcing and locating additional materials.

    Candidates may also benefit by consulting the following texts:

    Allen, Kathleen R. (2019) Launching New Ventures: An Entrepreneurial Approach. 8th Edition. Cengage Learning. ISBN: 978-0357039175

    Byers, Thomas H., Dorf, Richard C., Nelson, Andrew J. (2019) Technology Ventures: From Idea to Enterprise., 5th Edition. McGraw-Hill Education. ISBN 978-1259875991

    Schilling, Melissa A. (2017) Strategic Management of Technological Innovation. 5th Edition. McGraw-Hill Education. ISBN 978-1259539060

    Library Resources

    The 成人大片’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. .

    Online Learning
    is the 成人大片's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study.
  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course is offered in blended learning mode with the face-to-face component offered as intensives.
    Workload

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.


    As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self
    directed study).
    Learning Activities Summary

    This is a draft schedule and is a guide only. The timetable may be changed during the course delivery if necessary.

    Schedule
    Topic Content
    1 Innovation Landscape
    2 Exploring Opportunities
    3 Commercialisation Processes
    4 Protecting Intellectual Property
    5 Organisational Knowledge & Technology Management
    6 Strategic Alliances & Networks
    7 Research & Development Evaluation
    8 Open Innovation & Technology Transfer
    9 Market Adoption & Technology Diffusion
    10 Business Model Development
    11 Commercialisation Design Choices
    12 Entrepreneurial Strategies
    Specific Course Requirements
    This course requires you to present mature and well-reasoned work that addresses the assessment of research and commercialisation of technologies using world’s-best practice. Of prime importance is to use current analytical techniques, empirical evidence and relevant theory and apply these to the course discussion and in your assignment submission. In undertaking any of your assessment submissions, state your logic and identify (theoretical or other) limitations and risks of any approach you suggest. Always take a critical stance on your own work.

    You will need to read more widely on the topic then the list of references provided and beyond hits found on Google; remember this is postgraduate study.

    Your work will need to be succinct and you should avoid overly verbose presentations. Do not labour the point, regurgitate theory or address irrelevant issues. Examples or cases may be used, if appropriate, to illustrate your point as they will serve to strengthen your arguments.

    You are also required to structure your work so as it flows logically and your reasoning needs to be logical, sound and clear. The proper use of headings, sub-headings, bullet points and paragraphing will assist this purpose. Further, an executive summary or abstract at the beginning of your work will provide a clear overview of what follows in the body of your report.

    Keep to any set word limits and do not ramble. In every instance present your work as if it is a submission to a knowledgeable professional  – succinct, clear, structured and reasoned.
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    #Assessment TaskTask TypeWeightLearning Outcomes
    1 Community journal contribution(s) Individual 30% 1,4
    2 Technology pathway proposition Individual & Peer 40% 1,2,3
    3 Commercialisation Case Report Group & Individual 30% 2,3,4
    Total 100%
    Assessment Detail

    No information currently available.

    Submission

    All text based assignments must be submitted via MyUni:

    • Assignment Submission: Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both).
    • Cover Sheet: Please include in the assignment a completed 成人大片 Assessment Cover Sheet (found in MyUni, under Modules) providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
    • Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
    • Assessment extensions request: An application for Assessment Extension should be made before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine medical, compassionate or extenuating circumstances. See sections 3 and 7a) i. in particular on assessment extensions in the Modified Arrangements for Coursework Assessment (MACA) Policy.
    • Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
    • Resubmission: of an assignment after reworking it to obtain a better mark will not normally be accepted. Approval for resubmission will only be granted on medical or compassionate grounds.
    • Appealing a mark or grade: If you are dissatisfied with your mark or grade, you may request a review or re-mark. There must be academic or procedural reasons for your request, so you can’t simply request a re-mark because you are disappointed with your result. For more information on the process see Assessment Grievance: Appealing a mark or grade
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through .

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.

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