MARKETNG 3501OUA - Marketing to the World
OUA - Trimester 3 - 2024
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General Course Information
Course Details
Course Code MARKETNG 3501OUA Course Marketing to the World Coordinating Unit Adelaide Business School Term Trimester 3 Level Undergraduate Location/s OUA Units 3 Contact Up to 36 hours Available for Study Abroad and Exchange N Prerequisites MARKETNG 1001OUA Incompatible MARKETNG 3501 Restrictions Available only to 成人大片 Open Universities Australia students Assessment Case study, Project Presentation, Strategy Pitch and Strategy Report and Exam as per first lecture Course Staff
Course Coordinator: Rahat Ullah
Course Timetable
The full timetable of all activities for this course can be accessed from .
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Learning Outcomes
Course Learning Outcomes
On successful completion of this subject, Marketing to the World, you will be able to:
1. apply basic international marketing theories and concepts to understand the environment
2. undertake strategic business analysis in order to develop appropriate international marketing objectives and strategies
3. identify, analyse, and evaluate data information and evidence related to international business opportunities and threats relevant in the current world
4. communicate, clarify, discuss with peer audiences relevant topics in a professional setting and work in a team reflected in assessment activities
5. produce a report considering the marketing of a business to consumers or business customers in different cultural and international contexts with consideration of ethical conduct.University Graduate Attributes
No information currently available.
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Learning Resources
Required Resources
Fletcher, R, & Crawford, H 2017: International marketing: an Asia-Pacific Perspective, 7th edn, Pearson Australia, Melbourne, Victoria. -
Learning & Teaching Activities
Learning & Teaching Modes
No information currently available.
Workload
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Learning Activities Summary
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Assessment
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
No information currently available.
Assessment Detail
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Submission
No information currently available.
Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through .
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Student Feedback
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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Student Support
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Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangements Policy
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- Academic Progress by Coursework Students Policy
- Assessment for Coursework Programs Policy
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- Intellectual Property Policy
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- Modified Arrangements for Coursework Assessment Policy
- Reasonable Adjustments to Learning, Teaching & Assessment for Students with a Disability Policy
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
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Fraud Awareness
Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.
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