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Course Outlines

MARKETNG 3501OUA - Marketing to the World

OUA - Trimester 1 - 2024

International marketing is a rapidly growing area within the disciplines of marketing and international business. Central to international marketing is the response of international rather than domestic buyers in the marketing environment, the types of decisions that are most feasible and the information required in decision making. During this course, the student will gain insights into the pressures created by the international economic, political, legal and cultural environmental influences on marketing planning. This course will enable students to learn analytical skills required to develop international marketing plans and develop the marketing mix elements in the international environment. Marketing to the World is one of five subjects in the marketing discipline and extends the knowledge developed in marketing management into the international rather than the domestic market. The major theories include, pathways of internationalisation, political and economic risk analysis, international planning, cultural distance, branding for international markets, international market entry, distribution strategies and adaptation versus standardisation. The conceptual material developed during this course will be implemented through class exercises, case studies and a major project.

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  • General Course Information
    Course Details
    Course Code MARKETNG 3501OUA
    Course Marketing to the World
    Coordinating Unit Adelaide Business School
    Term Trimester 1
    Level Undergraduate
    Location/s OUA
    Units 3
    Contact Up to 36 hours
    Available for Study Abroad and Exchange N
    Prerequisites MARKETNG 1001OUA
    Incompatible MARKETNG 3501
    Restrictions Available only to 成人大片 Open Universities Australia students
    Assessment Case study, Project Presentation, Strategy Pitch and Strategy Report and Exam as per first lecture
    Course Staff

    Course Coordinator: Rahat Ullah

    Course Timetable

    The full timetable of all activities for this course can be accessed from .

  • Learning Outcomes
    Course Learning Outcomes
    On successful completion of this subject, Marketing to the World, you will be able to:

    1. apply basic international marketing theories and concepts to understand the environment

    2. undertake strategic business analysis in order to develop appropriate international marketing objectives and strategies

    3. identify, analyse, and evaluate data information and evidence related to international business opportunities and threats relevant in the current world

    4. communicate, clarify, discuss with peer audiences relevant topics in a professional setting and work in a team reflected in assessment activities

    5. produce a report considering the marketing of a business to consumers or business customers in different cultural and international contexts with consideration of ethical conduct.
    University Graduate Attributes

    No information currently available.

  • Learning Resources
    Required Resources
    Fletcher, R, & Crawford, H 2017: International marketing: an Asia-Pacific Perspective, 7th edn, Pearson Australia, Melbourne, Victoria.
  • Learning & Teaching Activities
    Learning & Teaching Modes

    No information currently available.

    Workload

    No information currently available.

    Learning Activities Summary
    To access the updated schedule regarding the Trimester 1, 2024 schedule, which is available on myuni page with the below link
    https://myuni.adelaide.edu.au/courses/95738/pages/assessment-overview?module_item_id=3257700
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    Assessment 1: Weekly Discussion
    Weight: 20%

    Assessment 2: Critical Analysis of a Case Study
    Word limit: 1500 (+/- 10%).
    Weighting: 20%
    Individual/group: individual

    Assessment 3: Strategic Report: PESTLE Analysis
    Word limit: 2000 (+/- 10%).
    Weighting: 30%
    Individual/group: individual

    Assessment 4: Strategic Report: Core Benefit, Promotion and Protection
    Word limit: 2000 (+/- 10%).
    Weighting: 30%
    Individual/group: individual
    Assessment Detail

    No information currently available.

    Submission

    No information currently available.

    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through .

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines

    This section contains links to relevant assessment-related policies and guidelines - all university policies.

  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.

The 成人大片 is committed to regular reviews of the courses and programs it offers to students. The 成人大片 therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
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