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MDIA 2229 - Graphic Design Digital Studio

North Terrace Campus - Semester 2 - 2022

Students will be introduced to the collaborative nature of studio production whether in person/onsite, or via a virtual/remote presence, in order to be better prepared for the evolving and increasingly global digital graphic and visual communication design industry. The course allows students to integrate and apply design theory and principles learned in the MDIA 2222 Graphic Design course in a simulated design studio context. Digital software skills are developed in order to produce design artefacts and solutions. Students select and apply design processes to structured visual communication briefs that replicate the problem-based approaches adopted by designers in contemporary studios. Students gain insight into the practice, challenges, and capabilities of producing visual communication design solutions across a range of print and digital media. Students work individually and in groups, creating and then pitching graphic design solutions applicable to a variety of visual communication media.

  • General Course Information
    Course Details
    Course Code MDIA 2229
    Course Graphic Design Digital Studio
    Coordinating Unit Media
    Term Semester 2
    Level Undergraduate
    Location/s North Terrace Campus
    Units 3
    Contact 3 hours per week
    Available for Study Abroad and Exchange Y
    Prerequisites MDIA 2222
    Assessment Task-based Participation, Reflective Visual Journal, Individual Design Project, Group Design Project
    Course Staff

    Course Coordinator: Mr Darren Taljaard

    Course Timetable

    The full timetable of all activities for this course can be accessed from .

  • Learning Outcomes
    Course Learning Outcomes

    1. Demonstrate understanding of design processes in the context of graphic design
    2. Apply appropriate design processes to solve graphic design-based problems
    3. Develop software skills to create suitable visual artefacts
    4. Develop skills in planning and problem solving in a design team context
    5. Critically reflect on project outcomes and decision-making during design processes

    University Graduate Attributes

    No information currently available.

  • Learning Resources
    Required Resources
    Course readings will be available through MyUni.
    Online Learning
    Extensive use will be made of MyUni in this course
  • Learning & Teaching Activities
    Learning & Teaching Modes

    No information currently available.

    Workload

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    Structured Learning:

    1 x 1-hour lecture per week

    1 x 2-hour workshop per week

    Self-directed Learning

    1 hour reading per week

    3 hours best-practice/professional engagement per week

    2 hours individual research per week

    4 hours assignment preparation per week

    Learning Activities Summary
    Week 1: Welcome, Introduction & Gestalt theory for design
    Week 2: Poster Design
    Week 3: Design Authorship
    Week 4: Design Rhetoric & Criticality
    Week 5: Pentagram - Modern, Contemporary, International
    Week 6: Brands, Logos, Sporting/Cultural Events
    Week 7: Logo & Brand Identity Design
    Week 8: Brand Style Guides
    Week 9: Group Work Strategy - RACI
    Week 10: Group Design Work
    Week 11: Review of Designs
    Week 12 Group Design Work
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    1. Skills-based tasks to set briefs 15%
    2. Project (Individual) Applied graphic design project to set brief - individual 30%
    3. Project (Group) Applied graphic design project to set brief - group 40%
    4. Reflection 750-word reflexive visual journal on design projects 15%
    Assessment Detail

    No information currently available.

    Submission

    No information currently available.

    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through .

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.

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