MANAGEMT 7124OL - Marketing for Managers
Online - Online Teaching 5 - 2024
-
General Course Information
Course Details
Course Code MANAGEMT 7124OL Course Marketing for Managers Coordinating Unit Management Term Online Teaching 5 Level Postgraduate Coursework Location/s Online Units 3 Available for Study Abroad and Exchange N Restrictions Available only to Master of Business Administration (Health Management), Master of Business Administration (Online), Graduate Diploma and Graduate Certificate students Course Staff
Course Coordinator: Siyakha Mthunzi
Program Coordinator contact details: MBA Online
Name: Lorraine Caruso
Email: lorraine.caruso@adelaide.edu.auCourse Timetable
The full timetable of all activities for this course can be accessed from .
-
Learning Outcomes
Course Learning Outcomes
Upon completion of this course/subject, students will be able to:
1 Use appropriate marketing frameworks to analyse the performance and current situation of an enterprise to assist in making decisions related to marketing. 2 Examine marketing practices and relevant data to formulate strategic recommendations to improve enterprise performance. 3 Evaluate information related to enterprise performance critically to synthesise new knowledge to guide management decisions. 4 Critique marketing strategies and communicate issues and problems using relevant theories, concepts and methods. University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Attribute 1: Deep discipline knowledge and intellectual breadth
Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.
1, 2 Attribute 2: Creative and critical thinking, and problem solving
Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.
1,2,3,4 Attribute 3: Teamwork and communication skills
Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.
2,3,4 Attribute 4: Professionalism and leadership readiness
Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.
1,2,3,4 Attribute 5: Intercultural and ethical competency
Graduates are responsible and effective global citizens whose personal values and practices are consistent with their roles as responsible members of society.
2,3,4 Attribute 6: Australian Aboriginal and Torres Strait Islander cultural competency
Graduates have an understanding of, and respect for, Australian Aboriginal and Torres Strait Islander values, culture and knowledge.
. Attribute 7: Digital capabilities
Graduates are well prepared for living, learning and working in a digital society.
. Attribute 8: Self-awareness and emotional intelligence
Graduates are self-aware and reflective; they are flexible and resilient and have the capacity to accept and give constructive feedback; they act with integrity and take responsibility for their actions.
3, 4 -
Learning Resources
Required Resources
Marketing for Managers Custom Text TBAOnline Learning
The course is delivered over a 6 week period. ‘Time’ is one of our most precious resources and to cover an MBA Course in that time needs planning. This link provides some ideas on Time Management.
The Course is more than absorbing information. The activities and interactions are designed to help you synthesise and be able
to apply them. Discussion with others, sharing different perspectives through the tutorials and Discussion Board is a great way to hone your ideas, test interpretations and enjoy the journey.
-
Learning & Teaching Activities
Learning & Teaching Modes
The course introduces the use of self-assessment, evaluation and critical examination to work through a range of marketing
frameworks, in order for you to develop your own marketing thinking. This course teaches you the fundamentals of marketing concepts and the approach to marketing thought in order to assist in decision making.
It is delivered online with the content activities scaffolded toward completion of the Assessments. The Modules are designed to provide you with a framework from which to build your understanding through reading the references, watching videos, responding to the activities
by contributing to Discussion, capturing your personal reflections and debating with other students including in the weekly online tutorial.
Workload
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
Students should allocate approximately 25 hours per week to accomplish the Learning Outcomes for this intensive Course. In total the course is estimated to require 156 hours for completion.
Learning Activities Summary
Over the next 6 weeks, you will need to work through the 6 modules. Each week you will need to:
o work through the content
o complete the readings (additional readings are optional)
o participate in the discussion board/s including Zoom discussions
o watch the videos (where available)
o listen to podcasts (where available)
o complete activities (including quizzes)
o undertake a range of self-assessments and learning reflections (Personal Learning Reflections)
o attend online tutorial (zoom session)
o attend to relevant assessment tasks and
o ensure assessments are submitted by the due dates
SCHEDULE
Week 1
Understanding marketing
At the end of this week, students will be able to:
· interpret the core concepts of marketing and outline the role market plays
· appraise the differences between the various orientations to the marketplace
· explain the steps in strategic planning and how it relates to marketing
· evaluate the information needed for a marketing decision.
Week 2
Connecting with customers
At the end of this week, students will be able to:
· conclude what constitutes customer value and satisfaction
· contrast the need to retain and with the need to attract new customers
· analyse the major factors influencing consumer and buyer behaviour
· explain the steps in the purchase decision making process for consumers and the business buying process
· compare the types of buying decision behaviour and how that affects the process.
Week 3
Building the brand
At the end of this week, students will be able to:
· investigate the target market and the role of market segmentation in marketing
· summarise what positioning is and how it drives marketers’ brand decisions
· explain what branding means and the concepts of brand equity
· identify and compare various competitive brand strategies.
Week 4
Shaping the value offer
At the end of this week, students will be able to:
· explain the characteristics of a product and how products are classified
· relate marketing effort to the stages of the product life cycle (PLC)
· Interpret how consumers evaluate the price and the impacts on marketing decisions
· develop a procedure to establish a product or service price(s).
Week 5
Delivering the value offer
At the end of this week, students will be able to:
· appraise the role and function of marketing intermediaries
· evaluate and create channel management decisions
· critique fundamental retailing and wholesaling decisions
· relate the importance of marketing logistics.
Week 6
Communicating the value offer
At the end of this week, students will be able to:
· evaluate the concept of integrated marketing communications and why marketers use a blend or mix of promotional methods
· evaluate advertising and promotion tools for effectiveness
· develop communication programs across a range of tools to meet marketing objectives
· assess the role and benefits of marketing communication within the enterprise
-
Assessment
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
Assessment Task Task Type Due Weighting Learning Outcome 1a Online Quiz
Quiz - 10 QuestionsSummative End of Week 2, Sunday 23.59
10% 1,3,4 1b Online Quiz
Quiz - 10 Questions
Summative End of Week 4, Sunday 23.59
10% 1,3,4 2. Marketing Profile Report Summative End of Week 3, Sunday 23.59 35% 1,2,3,4 3.Marketing Report for Senior Management Summative End of Week 5, Sunday 23.59 35% 1,2,3,4 4. Marketing Report
Reflective PracticeSummative End of Week 6,
Sunday 23.6910% 1,2,3,4
In order to pass this course - each assessment must be submittedAssessment Related Requirements
The submission of all the assessments is a requirement to pass the course.
The Assessments are two quizzes, two written assignments, one Reflection Journal. The latter is one of a series to be created for each Course in the MBA (Online) to consolidate your learning, provide a future focus and inform your choice of the Program's final research project.
Activities and reflections leading into the assignments are built into the Course, which will take approximately 40% of your time.
Within this course you have the opportunity to capture your personal reflections. These are not assessed but are designed to inform and develop your assignments and learning.
The University Assignment Cover sheet with student details and the signed student declaration that the work is their own, and that the University has the right to access the electronic version of the assignment must be submitted with each assignment.
Applications for extensions must comply with University policy and submitted prior to the due date.
Late submissions will be subject to University policy.
Assessment Detail
Assignment 1a and 1b
Each is a 10 question multiple-choice quiz
designed to examine your understanding of the key concepts covered to that
point.
DUE: End of Week 2 and Week 4
Assignment 2
In 2000 (±10%) words, using an enterprise with which
you are familiar (your employer, for example) you are required to prepare a
Marketing Profile Report (with an executive summary, table of contents and
appendices). Using the learning from Modules 1 to 3 you need to discuss:
1. A definition of the needs (in marketing terms)
2. What is the orientation toward the marketplace?
3. What are the major marketing research issues faced (information needed, how it might be collected)?
4. What are the major competitive issues facing the company? (dot points)
Note – ToC and Appendices are not included in the word count.
2000 Words
Due End of Week 3
Assignment 3
Your Managing Director is considering your enterprise’s direction for the next 5 years. They are aware of you undertaking this course in your MBA and have asked you to prepare a document that provides a summary of the enterprise’s marketing – along with any thoughts you may have as to how aspects of this are in need of change or in fact support the current operations.
To some extent, this is a report on the marketing plan, along with suggestions of what you believe should be actioned to achieve goals.
Using your Marketing Profile Report as the basis, structure your report 2000 word (±10%) to include an executive summary, an
introduction that outlines key areas of concern needing action and elements you believe the best present your argument. This might include dealing with each of the areas of price, product, promotion and distribution – along with people, processes and physical evidence. Alternatively, you may target your recommendations to meet objectives best through only selected areas. Remember that not everything always needs to, nor can be, actioned.
Use any of the frameworks presented in the text and readings to justify your opinion – remember, the purpose of using theory or frameworks is to support and justify your opinion rather than relying on others to simply trust your expertise.
Note – ToC and Appendices are not included in the word count.
2000 Words
DUE End Week 5
ASSIGNMENT 4
Reflecting on your learning from this course, looking at the activities you have undertaken and the times you have looked at your own enterprise.
What are the key areas of Marketing Thought and Frameworks from the learning you believe your CEO/enterprise owner could introduce to assist in using marketing thinking and orientation moving forward? Discuss what they are, and why they would assist.
800 words
DUE End of Week 6
Submission
All text based assignments must be submitted via MyUni.
Please refer to step by step instructions:
There are a few points to note about the submission of assignments:
Assignment Submission: Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both). Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
Cover Sheet: Please include in the assignment a completed 成人大片 Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
Extensions of Time: An application for Assessment Extension should be made well before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine medical, compassionate or extenuating circumstances.
Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
Resubmission & Remarking
Resubmission of an assignment for remarking after reworking it to obtain a better mark will not normally be accepted. Approval for resubmission will only be granted on medical or compassionate grounds. All assignments must be submitted by Sunday night, 11:59pm of the week in which they are due.Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through .
-
Student Feedback
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
-
Student Support
- Academic Integrity for Students
- Academic Support with Maths
- Academic Support with writing and study skills
- Careers Services
- Library Services for Students
- LinkedIn Learning
- Student Life Counselling Support - Personal counselling for issues affecting study
- Students with a Disability - Alternative academic arrangements
Counselling for Fully Online Postgraduate Students
Fully online students can access counselling services here:
Phone: 1800 512 155 (24/7)
SMS service: 0439 449 876 (24/7)
Email: info@assureprograms.com.au
Go to the to learn more, or speak to your Student Success Advisor (SSA) on 1300 296 648 (Monday to Thursday, 8.30am–5pm ACST/ACDT, Friday, 8.30am–4.30pm ACST/ACDT)
-
Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangements Policy
- Academic Integrity Policy
- Academic Progress by Coursework Students Policy
- Assessment for Coursework Programs Policy
- Copyright Compliance Policy
- Coursework Academic Programs Policy
- Intellectual Property Policy
- IT Acceptable Use and Security Policy
- Modified Arrangements for Coursework Assessment Policy
- Reasonable Adjustments to Learning, Teaching & Assessment for Students with a Disability Policy
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
-
Fraud Awareness
Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.
The 成人大片 is committed to regular reviews of the courses and programs it offers to students. The 成人大片 therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
