成人大片

MDIA 7004 - Social Media Management

North Terrace Campus - Semester 2 - 2024

This course equips you with advanced skills in social media management. You will enhance your skills in communicating and promoting brands and identities (including businesses, charities, sporting clubs and personal brands) in a rapidly changing media environment. You will develop knowledge of digital content strategy, planning and evaluating digital communication, and using and interpreting social media analytics. You will also develop your practical skills in digital content creation and produce a portfolio of practical media work.

  • General Course Information
    Course Details
    Course Code MDIA 7004
    Course Social Media Management
    Coordinating Unit Media
    Term Semester 2
    Level Postgraduate Coursework
    Location/s North Terrace Campus
    Units 6
    Contact Up to 2 hours per week
    Available for Study Abroad and Exchange Y
    Incompatible MDIA 3341
    Assessment Social media audit and analysis, Portfolio of practical media production, Social Media Strategy Proposal.
    Course Staff

    Course Coordinator: Dr Saira Ali

    Course Timetable

    The full timetable of all activities for this course can be accessed from .

  • Learning Outcomes
    Course Learning Outcomes
    On successful completion of this course students will be able to:
    1. Demonstrate knowledge of the principles and practices of social media management in a rapidly changing media environment.
    2. Apply theories of social media and digital promotion to the analysis of current industry norms, practices, media texts, and platforms.
    3. Apply and evaluate digital content strategy, and use and interpret social media analytics.
    4. Produce a portfolio of digital content, and critically evaluate your own content production.
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)

    Attribute 1: Deep discipline knowledge and intellectual breadth

    Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.

    1, 2, 3

    Attribute 2: Creative and critical thinking, and problem solving

    Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.

    2, 3

    Attribute 3: Teamwork and communication skills

    Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.

    2, 3, 4

    Attribute 4: Professionalism and leadership readiness

    Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.

    3, 4

    Attribute 5: Intercultural and ethical competency

    Graduates are responsible and effective global citizens whose personal values and practices are consistent with their roles as responsible members of society.

    2, 3, 4

    Attribute 8: Self-awareness and emotional intelligence

    Graduates are self-aware and reflective; they are flexible and resilient and have the capacity to accept and give constructive feedback; they act with integrity and take responsibility for their actions.

    4
  • Learning Resources
    Required Resources
    Required readings for each week will be available via the MyUni course site. You will need to complete these readings each week prior to attending workshops.
    Recommended Resources
    Any recommended resources will be made available via the MyUni course site.
    Online Learning
    In addition to your regular weekly readings, you will complete one hour of online preparation prior to attending your weekly workshop. The required content will be available each week on MyUni.

    All written assignment tasks will be submitted online, via MyUni.
  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course is taught via a 2-hour weekly workshop. Workshops will be highly interactive, and will be designed to help you to apply key social media management concepts 'in practice'. These concepts will be introduced via online content and weekly readings, both of which will be available on MyUni. You will need to complete one hour of online preparation, plus your required reading/s, prior to attending your workshop each week.
    Workload

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    Workload - Structured Learning                           Total Hours

    2 x 1-hour lectures per week                                   12 hours per semester
    1 x 1-hour workshops per week                               24 hours per week



    Workload - Self-directed Learning                        Total Hours


    3 hours of readings per week                                   36 hours per semester
    4 hours of research per week                                   48 hours per semester
    3 hours of assignment preparation per week             36 hours per semester
                                                                     TOTAL: 156 hours per semester
    Learning Activities Summary

    No information currently available.

    Specific Course Requirements
    No specific course requirements.
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    Assessment Task Weighting
    Social media audit and analysis report 35%
    Portfolio of practical media production 20%
    Social media strategy report 45%
    Assessment Related Requirements
    Students must complete and submit all assignments by the due date and meet the university requirements for attendance to be eligible for assessment.
    Assessment Detail

    No information currently available.

    Submission
    Assessments will be submitted via MyUni.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through .

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.

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