成人大片

Course Coordinator: Mr Nigel Barker

Email: nigel.barker@adelaide.edu.au

Phone: 0408 890 174

Location: Room 13.30, Level 13, Nexus 10 Building

1. Undertake analysis of consumer and business needs to identify changing market segments.

2. Explain and evaluate strategic options for a firm given an understanding of a segmented market context.

3. Undertake a competitor analysis within a segmented market context.

4. Identify suitable positioning characteristics and position a product within a market segment context.

5. Work effectively as a team member.

Walker, O,. Gountas, J,. , Mavondo, F,. Mullins, J,. "Marketing Strategy: A Decision Focussed Approach".  McGraw-Hill, (Any version or year)

Palmatier, Robert and Shrihari Sidhar (2017), Marketing Strategy: Based on First Principles and
Data Analytics, Palgrave Macmillan Education.

Lectures and tutorials involve students in learning activities including content, case studies and other relevant case studies. Case studies will be used to appreciate the benefits and limitations of rational planning processes and ways to manage in quickly changing business environments.

The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
 
The University expects full-time students (i.e. those taking 12 units per semester) to devote a total of 48 hours per week to their studies.  This means that you are expected to commit approximately 9 hours for a three-unit course or 13 hours for a four-unit course, of private study outside of your regular classes.

Students in this course are expected to attend their tutorial class each week.

Wk 1

Introduction to Market Strategy - Lecture

Wk 2

Corporate strategies - Lect & Tut

Wk 3

Business strategies - Lect & Tut

Wk 4

Identifying opportunities - Lect & Tut

Wk 5

Targeting - Lect & Tut

Wk 6

Positioning - Lect & Tut

Wk 7

Strategic branding - Lect & Tut

Wk 8

Entry strategies - Lect & Tut

Wk 9

Growth strategies - Lect & Tut

Wk10

Strategies in maturity and decline - Lect ^ Tut

Wk 11

Stratgies for customer retention - Lect & Tut

Wk12

Implmentation - Lect & Tut

Assessment Task	Task type	Weighting	Learning outcome
Online quizzes x 5	Individual	15%	1-4
Strategic marketing plan	Group	30%	1-5
Participation	Individual	10%	1-5
Exam	Individual	45%	1-4

Students undertaking the course are expected to satisfy all following assessment requirements:

1. To gain a pass for this course, a mark of at least 45% must be obtained on the examination as well as a total of at least 50% overall on all assessments. Students not achieving the minimum exam mark will be awarded no more than 49.

2. Students are encouraged to check their marks and notify the Lecturer-in-Charge of any discrepancies.

3. All assignments will be checked for plagiarism via TurnItIn through the MyUni website. This is a computer programme that detects plagiarised work.

This course has Group Work. Please note, in life you must work with other people, some may have different communication styles, working styles, levels of ability. Typically ALL group members receive the same mark for the group assignment. It is up to the group to work co-operatively together and ensure everyone does their fair share. If there is sufficient evidence to suggest a group member has NOT participated and contributed, the Lecturer in Charge reserves the right to adjust marks.

For ALL assessable works, please use quality research sources. This means you DO NOT use Wikipedia, blogs, Kwintessential, unknown websites with no authors (unless they are government or industry or corporate sites). So do not use essay sites, case study sites, slideshare. Some theory sources are useful for all pieces.

1. Biweekly quiz (x5) 15%

Every two weeks a quiz will be posted on Canvas containing 10 multiple choice questions to be completed in 15 minutes. The questions will relate to the topic and lecture material from the previous 2 weeks (this can also include questions relating to the simnulation itself). The quiz will be available online from the Friday until the Sunday night. Failure to complete the quiz in the time period will result in a zero grade for that quiz. A medical certificate must be provided if a quiz is missed due to health reasons.


2. Strategic Marketing Plan 25%

Extensions to the due date of individual assessment may be granted under special circumstances. An extension request based on illness or on exceptional personal circumstances must include the "Supporting Statement / Certification Form" that is page 4 of the Supplementary Assessment application available at: www.adelaide.edu.au/student/exams/pdfs/supp_applic.pdf

Students applying for an extension based on medical reasons must visit their medical practitioner, with that approved University form, and have the medical practitioner complete it. A normal doctor's certificate will not be accepted. For supplementary examination on compassionate grounds refer to: http://www.adelaide.edu.au/student/exams/pdfs/supp_applic.pdf
Quality of English expression is considered to be an integral part of the assessment process. Marks may be deducted because of grammar and spelling.

Presentation of Assignments
Please retain a copy of all assignments submitted.
Markers can refuse to accept assignments which do not have a signed acknowledgement of the University’s Policy on Plagiarism: www.adelaide.edu.au/policies/230/.
For this course, students are required to submit their assignment via MyUni
It is the students’ responsibility to ensure that copies of assignments have been received by the teaching staff.
Assignment Guidelines including Referencing Details

A copy of the Communication Skills Guide will have been given to you at the beginning of your program. This guide will assist you structure your assignments. A copy of the guide can also be downloaded from http://www.business.adelaide.edu.au/about/publications/colour_communication_skills.pdf

This publication also provides guidelines on a range of other important communication skills including writing essays and management reports, making oral presentations etc. In preparing any written piece of assessment for your undergraduate studies it is important to draw on the relevant ‘literature’ to support critical analysis. Also essential is to reference the literature used. Correct referencing is important because it identifies the source of the ideas and arguments that you present, and sometimes the source of the actual words you use, and helps to avoid the problem of plagiarism.

Further assistance with referencing is available from the Faculty’s Learning Support Advisors. The contact details are provided on page 6 of the Communication Skills Guide.


Late Assignment Submission

Students are expected to submit their work by the due date to maintain a fair and equitable system. Extensions will generally only be given for medical or other serious reasons. All requests for extensions must be emailed to the lecturer in charge of the course before the due date. Each request will be assessed on its merits. A late assignment (without prior arrangement) will be penalised by a 5% mark reduction for each day that it is late.