ENTREP 3021 - My Startup (6 units)
North Terrace Campus - Semester 1 - 2019
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General Course Information
Course Details
Course Code ENTREP 3021 Course My Startup (6 units) Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre Term Semester 1 Level Undergraduate Location/s North Terrace Campus Units 6 Contact Up to 3 hours per week Available for Study Abroad and Exchange N Prerequisites Core courses for the BInnovEntr Restrictions Available for BInnovEntr students only Assessment Assignments, presentation Course Staff
Course Coordinator: Dr Wendy Lindsay
Program Director Contact Details: Innovation and Entrepreneurship
Name: Dr Wendy Lindsay
Email: wendy.lindsay@adelaide.edu.au
Teaching Staff
This course will be collaboratively taught using aligned supervisors, experienced industry professionals, plus entrepreneurs and/or mentors from the ThincLab.
Teaching staff may also include ThincLab professionals in Singapore and France, should the student wish to explore export potential/international growth options.Course Timetable
The full timetable of all activities for this course can be accessed from .
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Learning Outcomes
Course Learning Outcomes
On successful completions of this course, students will be able to:- Outline an entrepreneurial opportunity from ambiguous information and critically evaluate accuracy and gaps in such information sources;
- Design in-field experimentation to trial, develop and execute aspects of the perceived opportunity;
- Apply an intermediate level of entrepreneurial principles and practice, from multiple perspectives, to devise solutions to venture challenges;
- Communicate integrated concepts to various audiences in different formats;
- Synthesise research, findings and forecasts into an operational business plan or viable blue print for the venture.
University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Deep discipline knowledge
- informed and infused by cutting edge research, scaffolded throughout their program of studies
- acquired from personal interaction with research active educators, from year 1
- accredited or validated against national or international standards (for relevant programs)
1-5 Critical thinking and problem solving
- steeped in research methods and rigor
- based on empirical evidence and the scientific approach to knowledge development
- demonstrated through appropriate and relevant assessment
1,2,3,5 Teamwork and communication skills
- developed from, with, and via the SGDE
- honed through assessment and practice throughout the program of studies
- encouraged and valued in all aspects of learning
2,4,5 Career and leadership readiness
- technology savvy
- professional and, where relevant, fully accredited
- forward thinking and well informed
- tested and validated by work based experiences
1-5 Intercultural and ethical competency
- adept at operating in other cultures
- comfortable with different nationalities and social contexts
- able to determine and contribute to desirable social outcomes
- demonstrated by study abroad or with an understanding of indigenous knowledges
2,3,4 Self-awareness and emotional intelligence
- a capacity for self-reflection and a willingness to engage in self-appraisal
- open to objective and constructive feedback from supervisors and peers
- able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
1-5 -
Learning Resources
Required Resources
No Textbook required.
A reading list relevant to the specifics of the project will be provided in MyUni. It is expected that students will look beyond these resources to find additional literature of value.Recommended Resources
Class discussions will highlight additional reading/books students have found valuable during their startup journey. In addition, students may find the following peer-reviewed journals useful in sourcing relevant theoretical articles.
- Entrepreneurship Theory & Practice
- Journal of Business Venturing
- Entrepreneurship & Regional Development
- Journal of Small Business Management
- Journal of Social Entrepreneurship
- Academy of Management Journal
- Small Business Economics
The 成人大片’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. Access to the Library's electronic resources.Online Learning
is the 成人大片's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study. -
Learning & Teaching Activities
Learning & Teaching Modes
This course is taught via on-campus face to face lectures and tutorials. The course delivers recognised knowledge and skills in respect to conducting valid research. This course will be a preparatory course for the 6 unit capstone course.
All course learning materials will be accessible via the online MyUni platform.Workload
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self-directed study).
You can expect to commit 312 total study hours to this 6 unit course.
Total workload hours: 12 hours per week x 13 weeks = 156 hours.
Total contact hours: 3 hours per week x 12 weeks = 36 hours.
Total self-guided study: 156 hours – 36 hours = 120 hours.Learning Activities Summary
Schedule Session Workshop Content 1 Introduction to the course: Course overview/Overview of assessment
What is your purpose?
Utilising design thinking to create my preferred future2 Realities of the startup journey:
Project managing and planning my startupHave a shortcoming?
Learn to overcome it3 Unexpected challenges occur regularly:
Developing a viable business model for my startupCustomer development; do I have a market?
Maximising marketing/digital marketing strategies for my startup4 Fill that sales funnel:
Who? Me!Make the most of an unanticipated opportunity:
Working towards competitive advantage for my venture5 Be resourceful when building a team:
Leading myself and my entrepreneurial teamGoing all-out has its risks:
Risk assessment and contingency planning6 Show me the money!
Resourcing and growing my ventureIf things turn bad, salvage what you can:
Pivot, or back to the drawing board?7 In-class presentations -
Assessment
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
# Assessment Task Task Type Length Weight Learning Outcomes 1 Supervisor Interaction Individual 30 min sessions 15% 1,2,4 2 Project Presentation Individual 15 min presentation, plus Q&A.
Supported by an written outline
of key milestones achieved15% 1-5 3 Business Plan Individual 7,000 words 70% 1-5 Total 100% Assessment Related Requirements
Students should attend all classes in order to pass the course. There is considerable experiential learning in workshops during the intensive classes that build your knowledge and thus enable you to be successful in this course.
Course results are subject to moderation by the ECIC Board of Examiners.Assessment Detail
Supervisor Interaction
You will have regular meetings with your supervisor. Meeting times must be arranged between you, your supervisor and, if required, any third parties that may be relevant to the stage of startup you are working on at that point in time. Notes will be taken by you at each meeting and used to monitor progress at the following meeting. Supervisor meetings may result in written tasks or in-field activities that will facilitate production of your business plan.
Mid-Point Presentation
You will present your stage of work at the mid-point (week 7) of the course to an audience of your peers, specialists and/or mentors. The presentation will be of 15 minutes duration, plus Q&A from the audience.
The presentation should be supported by an outline of key milestones your startup has achieved to date, and may include any challenges you have struggled with and are seeking feedback on. Record the feedback received from the audience/panel and apply this back into your developing business plan.
Business Plan
You will produce a detailed written business plan covering a period of 2 years (maximum 7,000 word count – not including appendices and references). The most efficient way to produce a document of this nature and length is to work on a draft version as the course progresses through the various hands-on stages of your startup venture you work through. After the Mid-Point presentation, you will consider where the gaps lie, reassess what to focus your efforts on and begin to finesse the document leading up to submission in week 12. The worth of business plans is not in the quantity of writing produced, but in the quality. Key stakeholders or potential investors seek succinct, well written plans that clearly outline genuine potential supported by sound data and reliable evidence.Submission
All text based assignments must be submitted via MyUni.
Please refer to step by step instructions:
There are a few points to note about the submission of assignments:
- Assignment Submission: Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both). Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
- Cover Sheet: Please include in the assignment a completed 成人大片 Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
- Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
- Extensions of Time: An application for Assessment Extension should be made well before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine medical, compassionate or extenuating circumstances.
- Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
Resubmission & Remarking
Resubmission of an assignment for remarking after reworking it to obtain a better mark will not normally be accepted. Approval for resubmission will only be granted on medical or compassionate grounds.Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through .
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Student Feedback
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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Student Support
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- Students with a Disability - Alternative academic arrangements
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Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangements Policy
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- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
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