成人大片

Program Director Contact Details: Innovation and Entrepreneurship
Name: Dr Wendy Lindsay
Email: wendy.lindsay@adelaide.edu.au

---

Teaching Staff
This course will be collaboratively taught using aligned supervisors, experienced industry professionals, plus entrepreneurs and/or mentors from the ThincLab.

Teaching staff may also include ThincLab professionals in Singapore and France, should the student wish to explore export potential/international growth options, or pre-arranged/approved options via appropriate accredited study exchange programs.

On successful completions of this course, students will be able to:

1. Identify and scope an entrepreneurial opportunity from ambiguous information gathered and critically evaluate accuracy of data and where gaps exist in such information sources;
2. Design an investigation, experimental in-field research and/or hypotheses to trial, develop and execute the perceived opportunity;
3. Apply an advanced level of entrepreneurial principles and practice, from multiple perspectives, to devise feasible solutions to complex venture challenges;
4. Communicate multifaceted concepts to diverse audiences in multiple formats;
5. Synthesise results of research undertaken, in-field experiments, findings, financial forecasts and future strategic growth options into a detailed business plan to establish an investment ready, viable operational blue print for the startup venture.

No textbook required.

A reading list relevant to the specifics of the project will be provided in MyUni. It is expected that students will look beyond these resources to find additional literature of value.

Class discussions will highlight additional reading/books students have found valuable during their startup journey. In addition, students may find the following peer-reviewed journals useful in sourcing relevant theoretical articles.

• Entrepreneurship Theory & Practice
• Journal of Business Venturing
• Entrepreneurship & Regional Development
• Journal of Small Business Management
• Journal of Social Entrepreneurship
• Academy of Management Journal
• Small Business Economics

Library Resources
The 成人大片’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. Access to the Library's electronic resources.

is the 成人大片's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study.

This course will involve workshops relevant to the progress of the startup venture and may comprise pertinent lecture content, discussion groups, entrepreneur meetings, and panel mentoring. Students are expected to participate in regular supervision meetings to monitor progress of self-study, discuss progression from one assessment item to the next, and to maintain a dialogue of activities planned to reach the level of quality required from the final assessment piece.

As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self-directed study).

Total workload hours: 12 hours per week x 13 weeks = 156 hours.
Total contact hours: 3 hours per week x 12 weeks = 36 hours.
Total self-guided study: 156 hours – 36 hours = 120 hours.

You can expect to commit 624 total study hours to this 12 unit course.

Schedule

Session	Workshop Content
1	Introduction to the course: Course overview/Overview of assessment What is your purpose? Utilising design thinking to create my preferred future
2	Realities of the startup journey: Project managing and planning my startup Have a shortcoming? Learn to overcome it
3	Unexpected challenges occur regularly: Developing a viable business model for my startup Customer development; do I have a market? Maximising marketing/digital marketing strategies for my startup
4	Fill that sales funnel: Who? Me! Make the most of an unanticipated opportunity: Working towards competitive advantage for my venture
5	Be resourceful when building a team: Leading myself and my entrepreneurial team Going all-out has its risks: Risk assessment and contingency planning
6	Show me the money! Resourcing and growing my venture If things turn bad, salvage what you can: Pivot, or back to the drawing board?
7	In-class presentations

#	Assessment Task	Task Type	Length	Weight	Learning Outcomes
1	Startup Statement and Plan	Individual	Max. 1,000 words	5%	1,3,4
2	Supervisor Interaction	Individual	30 min sessions	15%	1,2,4
3	Project Presentation	Individual	15 min presentation, plus Q&A. 1,500 word Situational Report	15%	1-5
4	Business Plan	Individual	Max. 7,500 words	65%	1-5
	Total			100%

Students should attend all classes in order to pass the course. There is considerable experiential learning in workshops during the intensive classes that build your knowledge and thus enable you to be successful in this course.  

Course results are subject to moderation by the ECIC Board of Examiners.

Startup Statement and Plan
You will prepare a Startup Statement and Plan, for submission in Week 2. This Statement and Plan will identify the problem/solution, the anticipated journey to be taken, a projected timeline and detail of the anticipated objectives/goals you are seeking to achieve.

---

Supervisor Interaction
You will have regular meetings with your supervisor. Meeting times must be arranged between you, your supervisor and, if required, any third parties that may be relevant to the stage of startup you are working on at that point in time. Notes will be taken by you at each meeting and used to monitor progress at the following meeting. Supervisor meetings will result in generation of written tasks and/or in-field activities that will result in ongoing assembly of the first draft of your business plan.

---

Mid-Point Presentation
You will present your stage of work at the mid-point (week 9) of the course to an audience of your peers, specialists and/or mentors. The presentation will be 15 minutes duration, plus Q&A from the audience. To support your presentation, you will also prepare a 1,500 word Situational Report to demonstrate key milestones your startup has achieved to date, and clarify what crucial aspects remain to bring the startup into a fully operational mode.

---

Business Plan/Strategic Plan
You will produce a detailed comprehensive business plan or strategic plan, covering a period of 2 years. The most efficient way to produce a document of this nature and length is to work on a draft version as the course progresses through the various hands-on stages of your startup venture you work through. After the mid-point presentation, you will identify where the gaps lie, reassess where to focus your efforts and begin to finesse the document leading up to submission in week 15. The worth of business plans (or strategic plans) is not in the quantity of writing produced, but in the brevity, crispness and quality of writing. Key stakeholders or potential investors seek succinct, cogent, well written plans that clearly outline genuine potential supported by sound data and reliable evidence.

All text based assignments must be submitted via MyUni.
Please refer to step by step instructions:

There are a few points to note about the submission of assignments:

• Assignment Submission:  Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both). Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
• Cover Sheet:  Please include in the assignment a completed 成人大片 Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work.  Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
• Backup Copy of Assignments:  You are advised to keep a copy of your assignments in case the submitted copy goes missing.  Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
• Extensions of Time:  An application for Assessment Extension should be made well before the due date of the assignment to the Course Lecturer.  Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date.  Extensions will only be granted in cases of genuine medical, compassionate or extenuating circumstances.
• Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade.  Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.

Resubmission & Remarking
Resubmission of an assignment for remarking after reworking it to obtain a better mark will not normally be accepted.  Approval for resubmission will only be granted on medical or compassionate grounds.