成人大片

Program Director Contact Details: Innovation and Entrepreneurship
Name: Dr Wendy Lindsay
Email: wendy.lindsay@adelaide.edu.au

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Teaching Staff
Name: Anton Jordaan
Email: anton.jordaan@adelaide.edu.au

On successful completion of this course, students will be able to:

1. Identify entrepreneurship theory and principles, especially in the context of assessment of new science-based ventures as distinct to traditional business
2. Conduct detailed market research (primary and secondary) and become familiar with external and internal environmental scanning techniques
3. Articulate a new science-based venture investment proposition and communicate ideas and concepts effectively
4. Build an assessment process for a new science-based opportunity or venture to determine its viability and sustainability
5. Develop and use appropriate assessment frameworks for different new science-based ventures and present these to fellow students and industry
6. Identify the areas of risk and ethical dilemmas in commercialisation of science and/or in introducing new technologies or other science-based innovations into a market

Text book:
Fredrick, Howard, O'Connor, Allan and Kuratko, Donald F. (2019). Entrepreneurship: Theory/Process/Practice, 5th Asia Pacific Edition. Cengage Learning. ISBN-13: 9780170411752

A comprehensive list of readings will be available on MyUni

Students may also benefit by consulting the following text:

Timmons, Jeffry A., Gillin, L. M., Burshtein, S., and Spinelli, Stephen Jr. (2010).New Venture Creation: Entrepreneurship for the 21st Century – A Pacific Rim Perspective, 1st Edition. McGraw-Hill Irwin.

Library Resources
The 成人大片’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. .

is the 成人大片's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study.

This course is taught in a two hour lecture each week and one hour tutorial commencing in the second week of the semester. Content is offered in blended learning mode with on-line supporting materials.

The students in this class attend the same lectures as students in ENTREP 1006 Opportunity Assessment, and will receive specialised tutorial support from science tutors.

As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self directed study).

This is a draft schedule that may change during the course delivery if necessary.

Schedule

Session	Topic	Readings*/Activities
1	Introduction	Textbook: Ch 1
2	Thinking entrepreneurially	Textbook: Ch 2
3	Exploring opportunity concepts and pathways	Textbook: Ch 4 and Ch 5
4	Concept Presentations and Design Thinking	Textbook: Ch 6
5	Opportunities: Ethical and Social	Textbook: Ch 3
6	Identifying the customer: Market Dynamics	Textbook: Ch 7 and Ch 8
7	Competitor Analysis	Textbook: Ch 9
8	Sustaining New Ventures	Textbook: Ch 11
9	Framework Discussion and Video Presentations	Assignment 2 Presentations
10	Regulatory Challenges	Textbook: Ch 10
11	Financing and Harvesting	Textbook: Ch 13 and Ch 14
12	In Class Case Study Assessment	Wrap up and Review

* Textbook: Frederick, O’Connor and Kuratko 2019

Assessment Task	Task Type	Length	Weighting	Learning Outcome
Opportunity Concept Proposal	Individual	2 minutes oral presentation and 300 words executive summary	5% Oral presentation & 10% Executive summary	1, 2
Opportunity Assessment Framework	Group	Report max 2500 words 20 mins Video Presentation	25%	1,3 and 4
Case Study Assessment	Individual	90 mins in class	30%	3, 4 and 5
Opportunity Assessment Report	Individual	Max 3000 words	30%	4, 5 and 6
Total			100%

Students should attend all classes in order to pass the course. There is considerable experiential learning during classes that build your knowledge and thus enable you to be successful in this course.

Course results may be subject to moderation by the Assessment Review Committee.

An Opportunity Concept
This assignment comprises a TWO minute oral presentation of a proposal to seek permission to explore an opportunity concept and prepare a short Executive Summary of the opportunity. You are required to pitch a perceived opportunity to an interested audience with the primary aim to win support and resources to pursue the concept to full opportunity assessment. This is your chance to attract team members for assignment two and showcase your skills and abilities.

Your Executive Summary should address at least all the points included in your presentation and further include an outline of the tasks to be undertaken to complete the opportunity assessment.

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Opportunity Assessment Framework
Based on desk research and possible interviews with knowledgeable people analyse and critique with your team (of no more than four members) an Opportunity Assessment Framework that can be used to validate a venture concept.

During the second intensive your team will be given an opportunity to present a video summary of your analysis, critique and conclusion on the opportunity assessment framework for class discussion.

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Case Study Assessment
You will be provided a case study and expected to complete a combination of short answer and essay type questions for this assessment.

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Opportunity Assessment
Prepare a full Opportunity Assessment report that outlines the possibilities of a technology or business concept of your own choice. Make your recommendations clear and base these on clearly articulated conclusions drawn from your opportunity assessment investigations and analysis.

All text based assignments must be submitted via MyUni:

• Assignment Submission: Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both).
• Cover Sheet: Please include in the assignment a completed 成人大片 Assessment Cover Sheet (found in MyUni, under Modules) providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
• Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
• Assessment extensions request: An application for Assessment Extension should be made before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine medical, compassionate or extenuating circumstances. See sections 3 and 7a) i. in particular on assessment extensions in the Modified Arrangements for Coursework Assessment (MACA) Policy.
• Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
• Resubmission: of an assignment after reworking it to obtain a better mark will not normally be accepted. Approval for resubmission will only be granted on medical or compassionate grounds.
• Appealing a mark or grade: If you are dissatisfied with your mark or grade, you may request a review or re-mark. There must be academic or procedural reasons for your request, so you can’t simply request a re-mark because you are disappointed with your result. For more information on the process see Assessment Grievance: Appealing a mark or grade