成人大片

Program Director Contact Details: Innovation and Entrepreneurship
Name: Dr Matt McKinlay
Email: matthew.mckinlay@adelaide.edu.au

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Teaching Staff
Name: Dr Anton Jordaan
Email: anton.jordaan@adelaide.edu.au

On successful completion of this course, students will be able to:

1	Identify entrepreneurship theory and principles, especially in the context of assessment of new ventures as distinct to traditional business
2	Conduct detailed market research (primary and secondary) and become familiar with external and internal environmental scanning techniques
3	Articulate a new venture investment proposition and communicate ideas and concepts effectively
4	Build an assessment process for a new opportunity or venture to determine its viability and sustainability
5	Develop and use appropriate assessment frameworks for different new ventures and present these to fellow students and industry
6	Identify the areas of risk and ethical dilemmas in research commercialisation and/or in introducing new technologies or other innovations into a market

Text book:
Fredrick, Howard, O'Connor, Allan and Kuratko, Donald F. (2019). Entrepreneurship: Theory/Process/Practice, 5th Asia Pacific Edition. Cengage Learning. ISBN-13: 9780170411752

A comprehensive list of readings will be available on MyUni

Students may also benefit by consulting the following text:

Timmons, Jeffry A., Gillin, L. M., Burshtein, S., and Spinelli, Stephen Jr. (2010).New Venture Creation: Entrepreneurship for the 21st Century – A Pacific Rim Perspective, 1st Edition. McGraw-Hill Irwin.

Library Resources
The 成人大片’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. .

is the 成人大片's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study.

This course is taught in a two hour lecture each week and one hour tutorial commencing in the second week of the semester. Content is offered in dual/blended learning mode with on-line supporting materials.

As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self directed study).

Undertaking a comprehensive assessment of an opportunity is a time consuming process and in this course you are expected to ultimately demonstrate your capacity to satisfactorily reach a conclusion on whether a business idea or concept is truly an opportunity and make recommendations with respect to how to proceed to develop the idea. Each student can expect to devote in the vicinity of 10-15 hours per week throughout the semester to acquire and master the tools and concepts of this course.

This is a draft schedule of topics to be covered during the course delivery if necessary. 

Topics from Recommended Textbook

Course topics	Readings*/Activities
Introduction	Textbook: Ch 1
Thinking entrepreneurially	Textbook: Ch 2
Exploring opportunity concepts and pathways	Textbook: Ch 4 and Ch 5
Design Thinking	Textbook: Ch 6
Opportunities: Ethical and Social	Textbook: Ch 3
Lean Entrepreneurship and Marketing	Textbook: Ch 7 and Ch 8
Competitor Analysis	Textbook: Ch 9
Business Planning	Textbook: Ch 11
Regulatory Challenges and Financial Performance	Textbook: Ch 10 and 12
Financing and Harvesting	Textbook: Ch 13 and Ch 14

* Textbook: Frederick, O’Connor and Kuratko 2019

Assessment Task	Task Type	Length	Weighting	Learning Outcome
Opportunity Concept Development	Group	600-800 words	15%	1, 2, 3
Market analysis Quick-screen framework assessment	Individual	Report max 2,000 words	30%	2, 3, 4
Risk identification assessment framework	Individual	1,000 words	20%	5, 6
Feasibility study report presentation	Individual	2,500 words + 10 slides (video/audio) presentation of opportunity	35%	1 to 6

Students should attend all classes in order to pass the course. There is considerable experiential learning during classes that build your knowledge and thus enable you to be successful in this course.

Course results may be subject to moderation by the Assessment Review Committee.

Opportunity Concept
This assessment comprises of a written activity that explores an opportunity concept. You are required to provide an overview of theopportunity concept providing details of the concept, the customer segments, and the perceived benefits of the concept to customers. A template is provided to guide your process.

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Market analysis & Quick-screen opportunity assessment
This assessment comprises a written activity for participants to undertake market research, competitor analysis and an internal and external strategic environmental scan of the market in relation to the potential product and new potential opportunity they are seeking to assess. The aim of this assessment is to provide participants with an opportunity to investigate and identify potential market segments and whether the potential opportunity has competitive advantages and whether it is sufficiently attractive to exploit.

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Risk Identification & Assessment framework
Entrepreneurship is about 'creating something where nothing currently exists'. In short, it is all about uncertainty or risk. This assessment aims to ensure that participants undertake a thorough risk identification and assessment of the potential opportunity. There is typically a range of risks associated with opportunity assessment and as such, entrepreneurs and intrapreneurs are encouraged to undertake a risk assessment of the conditions opportunity prior to developing it into a new venture. The results of a robust risk assessment provide entrepreneurs with an opportunity to develop appropriate risk responses to strategically reduce and manage risks.

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Feasibility Study Report & Presentation
The final assessment provides participants with the opportunity to practically integrate their learning in the form of a final written
feasibility study report accompanied by a presentation. The feasibility study demonstrates skills of applied theory into practice and a template is provided to complete the assessment. Participants are also required to develop a presentation on assessment of the opportunity. In order to complete this, a slide deck of no more than 10 slides is required accompanied by a 5-minute audio or video presentation.

All text based assignments must be submitted via MyUni:

• Assignment Submission: Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both).
• Cover Sheet: Please include in the assignment a completed 成人大片 Assessment Cover Sheet (found in MyUni, under Modules) providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
• Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
• Assessment extensions request: An application for Assessment Extension should be made before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine medical, compassionate or extenuating circumstances. See sections 3 and 7a) i. in particular on assessment extensions in the Modified Arrangements for Coursework Assessment (MACA) Policy.
• Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
• Resubmission: of an assignment after reworking it to obtain a better mark will not normally be accepted. Approval for resubmission will only be granted on medical or compassionate grounds.
• Appealing a mark or grade: If you are dissatisfied with your mark or grade, you may request a review or re-mark. There must be academic or procedural reasons for your request, so you can’t simply request a re-mark because you are disappointed with your result. For more information on the process see Assessment Grievance: Appealing a mark or grade