成人大片

ENTREP 2010 - Digital Technology Entrepreneurship

North Terrace Campus - Semester 2 - 2022

This course explores online business and the emerging category of NoCode software tools. NoCode tools are a new powerful category of software that allow anyone to build products and services online, with or without having a computer programming background. We think these tools will reshape both entrepreneurship and industry in years to come, and this course will give you experience in using them to build things online. Shopify, Airtable, Squarespace, Webflow, Canva and many others are tools and companies are examples of tools that will be explored. You will also learn how to navigate career choices in light of these emerging digital tools that have potential to undermine traditional career paths. Course modules also cover theory such as disruption, entrepreneurial competition, network effects and platform technologies, using the internet to find resources and team members to build a business, plus the role of growth and scaling. You will learn through a mix of useful assessment, hands on experience, reflection on strategy, with the course designed to help you consider becoming a digital entrepreneur now or when you finish your degree.

  • General Course Information
    Course Details
    Course Code ENTREP 2010
    Course Digital Technology Entrepreneurship
    Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre
    Term Semester 2
    Level Undergraduate
    Location/s North Terrace Campus
    Units 3
    Contact Up to 3 hours per week
    Available for Study Abroad and Exchange Y
    Incompatible ENTREP 4001, TECHCOMM 4001
    Assessment Individual and group assignments, presentation, participation
    Course Staff

    Course Coordinator: Dr Matthew McKinlay

    Program Director Contact Details: Innovation and Entrepreneurship
    Name: Dr Matt McKinlay
    Email: matthew.mckinlay@adelaide.edu.au

    Teaching Staff

    Name:
    Dr Matt McKinlay
    Email:
    matthew.mckinlay@adelaide.edu.au
    Course Timetable

    The full timetable of all activities for this course can be accessed from .

  • Learning Outcomes
    Course Learning Outcomes

    On successful completion of this course, students will be able to:

    1 Analyse the process of innovation and industry disruption;
    2 Determine the elements of online innovation;
    3 Articulate the nature of digital value creation and R&D;
    4 Categorise different online business models;
    5 Describe alternative online growth strategies;
    6 Choose strategies for maintaining team relationships that facilitate flexibility, collaboration and quick decision making.
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)

    Attribute 1: Deep discipline knowledge and intellectual breadth

    Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.

    1-4

    Attribute 2: Creative and critical thinking, and problem solving

    Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.

    1-6

    Attribute 3: Teamwork and communication skills

    Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.

    5,6

    Attribute 4: Professionalism and leadership readiness

    Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.

    1-6

    Attribute 5: Intercultural and ethical competency

    Graduates are responsible and effective global citizens whose personal values and practices are consistent with their roles as responsible members of society.

    3,5

    Attribute 8: Self-awareness and emotional intelligence

    Graduates are self-aware and reflective; they are flexible and resilient and have the capacity to accept and give constructive feedback; they act with integrity and take responsibility for their actions.

    4-6
  • Learning Resources
    Required Resources

    Text book:
    No text required

    Materials will be made available on MyUni. Readings, external links and lecture outlines will be available as and when they are covered in class.

    Recommended Resources

    Review the Harvard Referencing Guide at the University's Writing Centre

    Library Resources
    The 成人大片’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. .

    Online Learning
    is the 成人大片's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study.
  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course is offered in blended learning mode with the face-to-face component offered as intensives.
    Workload

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self directed study).
    Learning Activities Summary
    This is a provisional schedule. Whilst it is expected to remain the same, it is flexible and is dependent on our progress in class.
    Session Content Readings/Activities
    1 Introduction to the course All readings for all activities will be provided in class.
    Introduction to digital media An introduction of both the concepts of digital media and entrepreneurship.
    2 Opportunity (part 1) Innovation, content creation, timing, apprenticeship.
    3 Opportunity (part 2) The significance of digital media contacts, competition in digital media.
    Workshop Innovation and creative destruction/assignment
    4 Resources Introduction to resources, teams, physical resources, outsourcing
    Workshop Outsourcing, finance, pitching for finance/assignment
    5 Presentation session Teams present their opportunity analysis
    Digital media entrepreneurial strategy Intellectual property, growth, shipping, practical marketing
    Digital media entrepreneurial strategy Distribution channels, business models, open source innovation
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary

    An overview of the course assessment appears in the following Table. Details appear in the following section:

    #Assessment TaskTask TypeLengthWeightingLearning Outcomes
    1 Digital media opportunity analysis Individual Presentation 5 min + Q&A 15% 1-2
    2 Digital Media Opportunity Analysis Group 2500 words 15% 1-3, 6
    3 Individual project  Individual 4000 60% 1-6
    4 Participation   Individual N/A 10% 3-5
    Total 100%
    Assessment Related Requirements
    Students should attend all classes in order to pass the course. There is considerable experiential learning during classes that build your knowledge and thus enable you to be successful in this course.

    Course results may be subject to moderation by the Assessment Review Committee.
    Assessment Detail
    Digital media industry analysis presentation
    This is a presentation of your assignment 2 group task. You will be required to talk through the major parts of your assignment, and then also field questions from other teams. This presentation will cover: a background of your assigned digital media company, an assessment of the changing market conditions affecting that company, and a strategic response to these conditions.

    This assignment will assess your understanding of innovation, market change and resource strategy discussed in lectures.  

    Students who do not attend this presentation will receive zero.

    Digital media opportunity analysis
    Assess the market position of a business within an assigned digital media industry within Australia. It will require groups to imagine being in a leadership position of a designated company, and then from that perspective analyse the company in light of the changing market conditions and nature of opportunity affecting the industry due to digital media technologies. 

    This task requires analysis of both an individual company, as well as the wider market conditions in which the company is placed. You will need to asses changing technology, regulatory, consumer dynamics in light of the products offered by the company.  

    Individual business idea feasibility report
    Complete a feasibility assessment of your own new digital media venture idea. Formulate your own idea for a business, and then assess its feasibility as a new venture using the framework and theory discussed in the course.

    Class Participation
    This covers attendence throughout the week, contributions to group work as well as in class dialogue throughout the lectures.
    Submission

    All text based assignments must be submitted via MyUni:

    • Assignment Submission: Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both).
    • Cover Sheet: Please include in the assignment a completed 成人大片 Assessment Cover Sheet (found in MyUni, under Modules) providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
    • Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
    • Assessment extensions request: An application for Assessment Extension should be made before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine medical, compassionate or extenuating circumstances. See sections 3 and 7a) i. in particular on assessment extensions in the Modified Arrangements for Coursework Assessment (MACA) Policy.
    • Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
    • Resubmission: of an assignment after reworking it to obtain a better mark will not normally be accepted. Approval for resubmission will only be granted on medical or compassionate grounds.
    • Appealing a mark or grade: If you are dissatisfied with your mark or grade, you may request a review or re-mark. There must be academic or procedural reasons for your request, so you can’t simply request a re-mark because you are disappointed with your result. For more information on the process see Assessment Grievance: Appealing a mark or grade
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through .

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.

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