成人大片

Program Director Contact Details: Innovation and Entrepreneurship
Name: Dr Matt McKinlay
Email: matthew.mckinlay@adelaide.edu.au

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Teaching Staff

Name: Dr Matt McKinlay
Email: matthew.mckinlay@adelaide.edu.au

On successful completion of this course, students will be able to:

1	Analyse the process of innovation and industry disruption;
2	Determine the elements of online innovation;
3	Articulate the nature of digital value creation and R&D;
4	Categorise different online business models;
5	Describe alternative online growth strategies;
6	Choose strategies for maintaining team relationships that facilitate flexibility, collaboration and quick decision making.

Text book:
No text required

Materials will be made available on MyUni. Readings, external links and lecture outlines will be available as and when they are covered in class.

Review the Harvard Referencing Guide at the University's Writing Centre

Library Resources
The 成人大片’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. .

is the 成人大片's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study.

This course is offered in blended learning mode with the face-to-face component offered as intensives.

As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self directed study).

This is a provisional schedule. Whilst it is expected to remain the same, it is flexible and is dependent on our progress in class.

Session	Content	Readings/Activities
1	Introduction to the course	All readings for all activities will be provided in class.
	Introduction to digital media	An introduction of both the concepts of digital media and entrepreneurship.
2	Opportunity (part 1)	Innovation, content creation, timing, apprenticeship.
3	Opportunity (part 2)	The significance of digital media contacts, competition in digital media.
	Workshop	Innovation and creative destruction/assignment
4	Resources	Introduction to resources, teams, physical resources, outsourcing
	Workshop	Outsourcing, finance, pitching for finance/assignment
5	Presentation session	Teams present their opportunity analysis
	Digital media entrepreneurial strategy	Intellectual property, growth, shipping, practical marketing
	Digital media entrepreneurial strategy	Distribution channels, business models, open source innovation

An overview of the course assessment appears in the following Table. Details appear in the following section:

#	Assessment Task	Task Type	Length	Weighting	Learning Outcomes
1	Digital media opportunity analysis	Individual	Presentation 5 min + Q&A	15%	1-2
2	Digital Media Opportunity Analysis	Group	2500 words	15%	1-3, 6
3	Individual project	Individual	4000	60%	1-6
4	Participation	Individual	N/A	10%	3-5
	Total			100%

Students should attend all classes in order to pass the course. There is considerable experiential learning during classes that build your knowledge and thus enable you to be successful in this course.

Course results may be subject to moderation by the Assessment Review Committee.

Digital media industry analysis presentation
This is a presentation of your assignment 2 group task. You will be required to talk through the major parts of your assignment, and then also field questions from other teams. This presentation will cover: a background of your assigned digital media company, an assessment of the changing market conditions affecting that company, and a strategic response to these conditions.

This assignment will assess your understanding of innovation, market change and resource strategy discussed in lectures.  

Students who do not attend this presentation will receive zero.

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Digital media opportunity analysis
Assess the market position of a business within an assigned digital media industry within Australia. It will require groups to imagine being in a leadership position of a designated company, and then from that perspective analyse the company in light of the changing market conditions and nature of opportunity affecting the industry due to digital media technologies. 

This task requires analysis of both an individual company, as well as the wider market conditions in which the company is placed. You will need to asses changing technology, regulatory, consumer dynamics in light of the products offered by the company.  

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Individual business idea feasibility report
Complete a feasibility assessment of your own new digital media venture idea. Formulate your own idea for a business, and then assess its feasibility as a new venture using the framework and theory discussed in the course.

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Class Participation
This covers attendence throughout the week, contributions to group work as well as in class dialogue throughout the lectures.

All text based assignments must be submitted via MyUni:

• Assignment Submission: Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both).
• Cover Sheet: Please include in the assignment a completed 成人大片 Assessment Cover Sheet (found in MyUni, under Modules) providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
• Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
• Assessment extensions request: An application for Assessment Extension should be made before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine medical, compassionate or extenuating circumstances. See sections 3 and 7a) i. in particular on assessment extensions in the Modified Arrangements for Coursework Assessment (MACA) Policy.
• Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
• Resubmission: of an assignment after reworking it to obtain a better mark will not normally be accepted. Approval for resubmission will only be granted on medical or compassionate grounds.
• Appealing a mark or grade: If you are dissatisfied with your mark or grade, you may request a review or re-mark. There must be academic or procedural reasons for your request, so you can’t simply request a re-mark because you are disappointed with your result. For more information on the process see Assessment Grievance: Appealing a mark or grade