成人大片

For all enquiries, please contact:
Name: Zrinka Tokic, eChallenge Program Manager
Email: echallenge@adelaide.edu.au

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For all academic enquiries regarding course in Adelaide, please contact:
Name: Manjula Dissanayake
Email: manjula.dissanayake@adelaide.edu.au

On successful completion of this course, students will be able to:

1	Analyse and restructure a potential entrepreneurial opportunity using a systematic process;
2	Formulate an innovative, attainable resource methodology to exploit the opportunity;
3	Construct a cohesive entrepreneurial team to develop strategies to exploit the entrepreneurial opportunity;
4	Communicate the venture solution to a diverse range of stakeholders, including investors, in a variety of oral, written and media formats;
5	Integrate experience and learning into replication of the viability assessment process of entrepreneurial opportunities for future endeavours.

Text book:
No text required

Podcasts, recordings and materials are available on Canvas.

Library Resources
The 成人大片’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. .

is the 成人大片's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study.

This course is offered in mixed method. Workshops will be delivered on campus as well as during the study tour and eChallenge week, face-to-face mentoring sessions will also be offered and all the content will be made available to the students via Canvas.

As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self directed study).

This is a draft schedule and sessions are a guide only. The timetable may be changed during the course delivery if necessary.

The entire programme, including workshops and mentoring sessions, is designed to make use of the Design Thinking and Lean Startup processes and utilising global best practice to develop a new venture. Students will need to work on their new ventures outside the workshops to progress through the course.

Prior to departure

Prior to arriving in Europe, students should attempt to develop an idea in the pre-departure lecture in Australia. The preparation of the study tour and eChallenge will include:

Session	Content
Pre-departure workshop 1	Design thinking (to generate ideas)
Pre-departure workshop 2	Team formation
Scoping session	1.5 hour session to prepare for the first week of the study tour, INsights. Each participant will need to identify the type of people/companies/organisations they need to talk to and already how they are going to do this, before they arrive

Week 1: INsights Trail

Aim

To provide focus, perspective, data and inspiration for the eChallenge by:

• Challenging students to find evidence of the market need for their idea
• Collecting and observing other market problems related or unrelated to their idea
• Bringing together the data collected to making sense of it and transform it into insights related to their idea
• To be inspired by the experience

Process

1. Scoping – Using a scoping wheel, students will identify the topic they are interested in and then provide focus for what they will undertake during the first week of the study tour.
2. Scanning – Using a scan card, the students will scan fo:
   1. evidence of their need for their idea and
   2. problems they observe/encounter by undertaking structured interview, observations and other data gathering techniques
3. Sense-making – Using a sense-making process, the students will analyse the collected data and transforming them into insights
4. Insight – these insights should provide students with some information, evidence and perspective, of the need for their idea (or to pivot to a new one)

Day	9am to 12pm	1pm to 4pm
Prior to arrival	Scoping: Preparation seminar and exercise for the INsights process
Monday	Scanning	Scanning
Tuesday	Scanning	Free
Wednesday	Sense-making in train / Scanning in Ghent	Scanning
Thursday	Scanning	Sense-making
Friday	Insights	Insights

Week 2 - eChallenge

Aim

To challenge eChallenge students to:

• identify market problems and opportunities for pursuit
• identify and develop solutions to access the opportunities
• test, measure, evaluate, learn and develop in iterative cycles
• develop effective relationships with team members, the market and other important stakeholders
• effectively communicate their concepts to others
• be inspired by the experience

Process

A practical part of the idea development process will include:

1. Emphasise – empathetically understand the nature of the problem
2. Define – analyse your observations and synthesise them to accurately define the nature of the problem
3. Ideate – generate a solution(s) that solves the most important aspect of the problem
4. Prototype – create a usable version of the concept
5. Test/evidence building – gather evidence for why your business concept solves the market problem in a successful way

Students will also be building the value proposition, business model, marketing and sales as well as communication, teamwork and leadership skills required develop and entrepreneurial concept.

Day	9am to 12pm	1pm to 4pm
Monday	Ideas vs opportunity	Understanding your customer
Tueday	Creating value and business modelling	Prototyping digital identify (including wire frames, visual identify, app shells)
Wednesday	Value proposition	Wine Tasting Excursion
Thursday	Marketing	Pitch coaching
Friday	Pitch practice	Teams pitch
Friday		6pm Cocktail function and awards

An overview of the course assessment appears in the following Table. Details appear in the following section:

#	Assessment Type	Task Type	Length	Weighting	Learning Outcomes
1	Needs assessment report	Individual*	2,500 words	30%	1-3
2	New venture proposal	Individual*	5 minutes video	30%	1-3
3	Semi-finals pitches	Group	10-minute presentation, 5 minute Q&A	30%	4,5
4	Participation and Reflections	Individual*	On-going quizzes	10%	1,3,4
	Total			100%

* NOTE: As a postgraduate course, marking rubrics will be significantly different to that of the undergraduate course. Students will have to demonstrate a deeper/broader knowledge and evidenced robust research in building their argument. In addition, students must demonstrate an ability to synthesise multiple conceptual perspectives and sources of evidence to produce at a postgraduate level.

Students should attend all classes in order to pass the course. There is considerable experiential learning during classes that build your knowledge and thus enable you to be successful in this course.

Course results may be subject to moderation by the Assessment Review Committee.

Assessment requiring moderation will be carried out by the Academic Director or their nominee.

Needs assessment report: Students will write an essay focusing on a problem they have identified. The essay should delve into numerous concepts of entrepreneurial opportunity to build and evidence an argument as to what constitutes a valuable and valid opportunity. You will determine where obvious gaps lie and identify undisclosed needs that may hinder exploitation of the perceived opportunity. As you develop your paper you will use relevant aspects of the theory of entrepreneurial opportunity as supporting evidence to add substance and validity to the various factors and dynamics you address. Evaluate your findings, set priorities and formulate a plan of action. You will analyse and incorporate relevant academic reference sources to demonstrate a robust level of research knowledge understanding.

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New venture proposal: Initial work for this assessment is undertaken in a group format, but the written assignment is completed and submitted on an individual basis, with marks awarded individually based on peer assessment of the student’s contribution to the group work. The assessment topic is based on a particular problem where students analyse how best to develop a plan to exploit the entrepreneurial opportunity. You will use related theories discussed in class, plus further readings/research undertaken during self-guided learning. Students should also utilise their expertise and any prior entrepreneurial, startup, workplace and/or volunteering experience to further evaluate the potential and identify risks for the planned new venture. Learning outcomes for this assessment will require students to demonstrate they understand the nonlinearity of planning for viable opportunity exploitation.

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Semi-finals pitches: Student groups present the second iteration of their new venture positioning to a panel of investors. Each student will have the opportunity to exhibit the critical components of their venture; to articulate their value proposition for the problem identified and their prioritised solution. Students will use compelling metrics to gain credibility and develop a persuasive pitch. They will demonstrate critical thinking and their depth of knowledge to answer on the spot panel questions. Students will also demonstrate their ability to reflect and evaluate learning experiences during the course, including the venture showcase, to evolve and improve their new venture value proposition and positioning.

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Learning reflections: Retrospection of the course is undertaken to reflect and make sense of what has been learned through the duration of the course. Students will address key aspects of the course content, the entrepreneurial process undertaken, and both formal and informal feedback received. Students will integrate, internalise and personalise the key learnings, to gauge changes in their approach to evaluating entrepreneurial opportunities, as well as perceiving the immediate application and potential future value of the new knowledge gained in both work and personal lives. The objective is to assess all the learning objectives of the course.

All text based assignments must be submitted via MyUni:

• Assignment Submission: Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both).
• Cover Sheet: Please include in the assignment a completed 成人大片 Assessment Cover Sheet (found in MyUni, under Modules) providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
• Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
• Assessment extensions request: An application for Assessment Extension should be made before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine medical, compassionate or extenuating circumstances. See sections 3 and 7a) i. in particular on assessment extensions in the Modified Arrangements for Coursework Assessment (MACA) Policy.
• Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
• Resubmission: of an assignment after reworking it to obtain a better mark will not normally be accepted. Approval for resubmission will only be granted on medical or compassionate grounds.
• Appealing a mark or grade: If you are dissatisfied with your mark or grade, you may request a review or re-mark. There must be academic or procedural reasons for your request, so you can’t simply request a re-mark because you are disappointed with your result. For more information on the process see Assessment Grievance: Appealing a mark or grade