成人大片

Direct your enquiries to the following:
Assessment, class meetings and readings - echallenge@adelaide.edu.au

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Teaching Staff
Name: Grant Hull
Web:
Public Profile:
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In addition, there are Pitching Sessions, Venture Showcase and Judging sessions which will be communicated in class.

For the full schedule of classes, please see:

On successful completion of this course, students will be able to:

1	Work effectively in a multi-disciplinary team
2	Develop and action a market research plan
3	Design and develop to prototype to satisfy identified customer needs
4	Clearly communicate ideas and concepts, orally and in writing, in a professionally relevant manner
5	Identify and discuss risks and challenges based on critical reflection of the process.

There is no required textbook

Library Resources
The 成人大片’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. .

is the 成人大片's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study.

Work will be collaborative and participatory.

As well as ECIC academics and lecturers who will present workshops in their field of expertise, external technical professionals in areas relevant to your needs will be on hand to guide you in the development of your project.

As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components and self-directed study).

Due to the structure of this course and the collaborative nature of building the project, students should attend all classes in order to pass the course. There is considerable experiential learning during the classes that build your knowledge and thus enable you to be successful in this course.

Where modules include presentations that form assessment items, attendance is deemed mandatory.

Additional mentoring sessions outside the scheduled intensives are at the discretion of the student.

Schedule

Workshop 1	Introduction & Jobs to be Done (JTBD) framework
Workshop 2	Key JTBD for team concepts – stories & Value Proposition Canvas & MPV – Minimal Viable Product
Workshop 3	Creating App Maps & Exploration of UX and UI and concepts
Workshop 4	Creating Wireframes and applying functional descriptions to the wireframes
Workshop 5	Electronic Proof of Concept (EPOC) and Prototypes & Specialised workshops delivered by Enabled and Microsoft
Workshop 6	Working on EPOC & Specialised workshops delivered by Enabled and Microsoft
Workshop 7	Working on EPOC & Specialised workshops delivered by Enabled and Microsoft
Workshop 8	Technical considerations teams will face in the short and long term
	Preliminary round presentations
	Final presentations
	Awards Dinner

For details of Preliminary and Final presentations, and the Awards Dinner, please see MyUni and

#	Assessment Task	Task Type	Length	Weighting	Learning Outcomes
1	JTBD essay	Individual	3000 words	30%	2, 4 & 5
2.a	Prototype Development recorded pitch	Group	60 Seconds	10%	1, 2 & 4
2.b	Product Development Report	Group	2000 Words plus graphics	20%	1-4
3.a	Presentation Submission	Group	Presentation: 10 min; Q&A: 10 min	30%	1-5
3.b	Pitch Reflection Submission	Individual	2000 word individual Pitch reflection	10%	1-5
	Total			100%

Students should attend all classes in order to pass the course. There is considerable experiential learning during classes that build your knowledge and thus enable you to be successful in this course.

Course results may be subject to moderation by the Assessment Review Committee.

Assessment requiring moderation will be carried out by the Academic Director or their nominee.

Jobs to be Done Essay
We start with the idea that customers buy products, not because of the type of person they are, but because they have a job to do. It is this desire to get a job done that causes them to buy a product or service in the first place. 

Write an essay about the JTBD framework. Describe and analyse the framework itself, apply it to a number of examples presented and use the framework in the design of your own product.

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Product development brief and pitch
Part a: Product development brief that describes the concept of your idea and includes a mix of diagrams and description.
Part b: 60 Second recorded pitch where you describe your idea. The length of time will be a challenge, and distilling your message to only the important details will take practice and rehearsal.

You are required to submit your video through the course website.

The product development brief (75% of grade) and recorded pitch (25% of grade) must be submitted in order to pass the assignment.

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Final Presentation and Individual reflection
Present your idea to a panel of industry experts. This panel will assess your idea using the concepts discussed in class, as well as assess your presentation skills. Your presentation will occur as a team, but you will receive individual grades.

Individual reflection:
Write your reflections on the pitch, covering the pitch experience, areas of weakness or identified strengths. This is a personal critique and reflection on the elements of your pitch that were good and what would require improvement, with reference to the concepts of the course.

All text based assignments must be submitted via MyUni:

• Assignment Submission: Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both).
• Cover Sheet: Please include in the assignment a completed 成人大片 Assessment Cover Sheet (found in MyUni, under Modules) providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
• Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
• Assessment extensions request: An application for Assessment Extension should be made before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine medical, compassionate or extenuating circumstances. See sections 3 and 7a) i. in particular on assessment extensions in the Modified Arrangements for Coursework Assessment (MACA) Policy.
• Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
• Resubmission: of an assignment after reworking it to obtain a better mark will not normally be accepted. Approval for resubmission will only be granted on medical or compassionate grounds.
• Appealing a mark or grade: If you are dissatisfied with your mark or grade, you may request a review or re-mark. There must be academic or procedural reasons for your request, so you can’t simply request a re-mark because you are disappointed with your result. For more information on the process see Assessment Grievance: Appealing a mark or grade