成人大片

Direct your enquiries to the following:
Assessment, class meetings and readings - echallenge@adelaide.edu.au

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Teaching Staff
Name: Grant Hull

Short Bio:
Grant Hull is CEO of Enabled, a digital innovation firm with services across strategic consulting, product development, mobile, touch, web, and motion.
 
Under his guidance, Enabled has grown steadily over the last fifteen years and today works with iconic Australian brands  such as Coopers Brewery, ABC, RAA, and other multinationals from around the world.
 
Graduating with an Honours majoring in business information systems and advances in human-computer interfaces, Grant survived the ‘Dot Com Bust’, leveraged the spread of Broadband, and grasped an early mover advantage in smartphone and touch technology.

A popular presenter and speaker in the digital media sector, Grant has appeared on ABC’s Inside Business, Qantas Radio as well as mentoring and running programmes within various Adelaide universities in digital innovation and start-up.

Web:
Public Profile:
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Information Session 
Thursday 2nd March
5:30pm to 6:30pm
Lower Ground Napier, LG29

Weekly sessions:

Thursdays, 5.30pm - 8pm, 16th March to 6th April 2017
Lower Napier, LG29, Lecture Theatre

Thursdays, 5.30pm - 8pm, 25th April to 1st June 2017
Nexus 10 Basement, UB 36 Lecturer Room

In addition, there will be Pitching Sessions, Venture Showcase and Judging sessions which will be communicated in class.

For the full schedule of classes, please see:

On successful completion of this course, students will be able to:

1	Work effectively in a multi-disciplinary team
2	Develop and action a market research plan
3	Design and develop to prototype to satisfy identified customer needs
4	Clearly communicate ideas and concepts, orally and in writing, in a professionally relevant manner
5	Identify and discuss risks and challenges based on critical reflection of the process.

There is no required textbook

Library Resources
The 成人大片’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. .

is the 成人大片's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study.

Work will be collaborative and participatory.

As well as ECIC academics and lecturers who will present workshops in their field of expertise, external technical professionals in areas relevant to your needs will be on hand to guide you in the development of your project.

As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components and self-directed study).

Due to the structure of this course and the collaborative nature of building the project, students should attend all classes in order to pass the course. There is considerable experiential learning during the intensive classes that build your knowledge and thus enable you to be successful in this course.

Where modules include presentations that form assessment items, attendance is deemed mandatory.

Additional mentoring sessions outside the scheduled intensives are at the discretion of the student.

Schedule

Workshop 1	Introduction & Jobs to be Done (JTBD) framework
Workshop 2	Key JTBD for team concepts – stories & Value Proposition Canvas & MPV – Minimal Viable Product
Workshop 3	Creating App Maps & Exploration of UX and UI and concepts
Workshop 4	Creating Wireframes and applying functional descriptions to the wireframes
Workshop 5	Electronic Proof of Concept (EPOC) and Prototypes & Specialised workshops delivered by Enabled and Microsoft
Workshop 6	Working on EPOC & Specialised workshops delivered by Enabled and Microsoft
Workshop 7	Working on EPOC & Specialised workshops delivered by Enabled and Microsoft
Workshop 8	Technical considerations teams will face in the short and long term
2nd June	Preliminary round presentations
16th June	Final presentations
1th Nov	Awards Dinner

An overview of the course assessment appears in the following Table. Details appear in the following section:

#	Assessment	Length	Weighting	Due Date	Learning Outcomes
1	JTBD essay (Individual)	3000 words	30%	13th April	2, 4 & 5
2.a	Prototype Development 60-second recorded pitch (Team)	60 Seconds	15%	8th May	1, 2 & 4
2.b	Product Development Report (Team)	1500 Words plus graphics	15%	8th May	1-4
3	Final presentation (Individual)	Presentation: 10 min; Q&A: 10 min 2000 word individual Pitch reflection	40%	2nd June	1-5
	Total		100%

Students should attend all classes in order to pass the course. There is considerable experiential learning in workshops during the intensive classes that build your knowledge and thus enable you to be successful in this course.  

Course results are subject to moderation by the ECIC Board of Examiners

Assessment 1: Jobs to be Done Essay
Weighting: 30%
Submission Details: Online through MyUni
Submission Date: Thursday 13th April

Task:
Jobs to be Done (JTBD) Framework:
We start with the idea that customers buy products, not because of the type of person they are, but because they have a job to do. It is this desire to get a job done that causes them to buy a product or service in the first place. This is the essence of the JTBD framework created by Christensen, Ulwick and others, and this framework is the theoretical framework for the course.

Your first assessment task is to write an essay about the JTBD framework. It will both describe and analyse the framework itself, as well as apply it to a number of examples. There are three parts that you must cover in the essay.

First, you must give an overview of the JTBD framework- what it is, where it comes from, what the significance of it is. There is an emphasis in this section of your essay on research and reference- demonstrating that you are familiar with the concept and its history, what assessment of the framework has been by other credible sources online, and what role it will have in building new products.

In the second part of your essay, you must apply the framework. In class, a series of products will be presented, and in your essay you will need to analyse these from a JTBD perspective. This second task in the essay is to analyse what ‘jobs’ these products have been created for, and what design features they present demonstrate how they have been designed for the job they complete.

The third part of the essay is to utilise the JTBD framework in the design of your own product. You must utilise the JTBD framework to design your own product, identifying specifically the job a specific customer is attempting to get done, and how this job is manifest in particular product features and design decisions you have made or plan to make in your product. If you are early in the idea formation stage, you may later change your idea at the group assessment stage. But, equally, you are welcome and encouraged to use your idea in this essay that you will use for the team aspect of the course.


Length and Presentation:
2000 words

Criteria by which your assignment will be marked:

• Research, reference, coverage and description of JTBD framework.
• Application of the JTBD framework to the products. Your application again is marked on research and reference- better analysis will be supported through research (websites, journal articles, expert opinion found online etc) that give detail. Weaker analysis will largely be anecdotal.
• Ability to recognise the difference between product features and the ‘job’ of your product. This includes the capacity to identify the specific target customer, their characteristics and the problem as the basis of your product. 

Assessment 2: Product development brief and pitch
Weighting: 30%
Submission Details: Online through MyUni
Submission Date: Monday 8th May

Task:
The second assessment task is related to the formation stage of your own product. It is a team assignment, which has two different but related tasks. These will be discussed below.

Part 1: Product development brief

The first stage of the task requires you to create a product development brief. This is a 4-5 page document that describes the following concepts of your idea:

• The problem being solved
• The solution
• Mock-up of what it will look like
• Who is the customer/user?
• Expected development costs to reach minimal viable product
• App Map, Wireframes and Mock-up of what it will look like and Electronic Proof of Concept (to be described in class)
• Functional descriptions and technical considerations

This product development brief will be submitted as a pdf but is expected to include a mix of diagrams and description. More detail regarding the structure of this document will be provided in class.

Length and Presentation:
2000 words (4-5 pages).

Criteria by which your assignment will be marked:

• Clear and concise language and presentation of information
• Effective use of space on the page
• Effective implementation of a viable product from your research
• Clear consideration of the costs involved
• Demonstrate critical thinking and insight

Part 2: 60 Second recorded pitch

The second part of the assignment is the submission of a recorded pitch. You will be describing your idea extensively in class, but this assignment has some specific requirements.

As a team, you must record a pitch of your idea. The pitch must include all team members, and must not be any longer than 60 seconds. The focus here is on brevity- describing clearly and briefly the key details of your idea. The length of time will be a challenge, and distilling your message to only the important details will take practice and rehearsal.

Your pitch must cover the following details:

• What problem you are addressing, where possible consider the key Jobs (Functional, Emotional, Social)
• What your solution is
• What market validation activities you have done/in process of doing
• Who is your potential customer/user
• Does your concept meet their needs
• If you want additional team members, what skills are you looking for?

Length and Presentation:
60-second recording. Clearly, this is short- but this is by design. This is the standard ‘elevator pitch’ concept length, and it will take practice to master the detail in this amount of time.

You are required to submit your video through the course website.

Criteria by which your assignment will be marked:

• Identification of the potential customers and/or end-users and their needs/JTBD through in the product
• Analysis of your team and additional requirements
• Clear and concise language and presentation of information
• Effective use of presentation time

Both the product development brief and recorded pitch must be submitted in order to pass the assignment. The report is worth 75% of your grade for this assessment, the presentation 25%.


Assessment 3: Final Presentation
Weighting: 40%
Submission Details: In class, and online through MyUni
Submission Date: Friday 2nd June

Task:
The course will culminate in you presenting your idea to a panel of industry experts. This panel will assess your idea using the concepts discussed in class, as well as assess your presentation skills.

There will be a designated session to discuss the pitching process and requirements, but in general terms, the following detail must be addressed in your presentation.

1. The problem you are addressing
2. Your solution
3. The market for the product:
   1. who is your customer/user?
   2. expected development costs to reach minimal viable product
4. What is your product? (What it does, not specifics of how it works.)

Your presentation will occur as a team, but you will receive individual grades. There is a supplementary task after the presentation that also is an individual reflection.

Length and Presentation:
The presentation is to be 10 minutes in length, followed by a 10-minute Question and Answer session per team with the judges following your presentation.

The expectation is that you will use powerpoint or keynote to support your presentation, and your use of other materials (such as a prototype) is encouraged.

Criteria by which your assignment will be marked:

• Clear and concise language and presentation of information
• Follow the order and address the required presentation content
• Appropriateness of your presentation for your audience
• Demonstrated understanding of the product stage

Following the presentation, each team member is required to submit a 1,000 word written reflection on the pitch. This is to cover the pitch experience, areas of weakness or identified strengths. This is to be written as a personal critique and reflection on the elements of your pitch that were good and which needed improvement, with reference to the concepts of the course.
This written summary is due 3 weeks after the pitch day, on Friday 23rd June.

All text based assignments must be submitted via MyUni.
Please refer to step by step instructions:

There are a few points to note about the submission of assignments:

• Assignment Submission:  Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both). Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
• Cover Sheet:  Please submit, separate to your assignment, the completed 成人大片 Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work.  Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
• Backup Copy of Assignments:  You are advised to keep a copy of your assignments in case the submitted copy goes missing.  Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
• Extensions of Time:  Any request for an extension of time for the submission of an assignment should be made well before the due date of the assignment to the Course Lecturer.  Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date.  Extensions will only be granted in cases of genuine extenuating circumstances and proof, such as a doctor’s certificate, may be required.
• Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade.  Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above).  Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.

Resubmission & Remarking
Resubmission of an assignment for remarking after reworking it to obtain a better mark will not normally be accepted.  Approval for resubmission will only be granted on medical or compassionate grounds.