成人大片

Direct your enquiries to the following:
Assessment, class meetings and readings - echallenge@adelaide.edu.au

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Teaching Staff
Name: Grant Hull

Short Bio:
Grant Hull is CEO of Enabled, a digital innovation firm with services across strategic consulting, product development, mobile, touch, web, and motion.
 
Under his guidance, Enabled has grown steadily over the last fifteen years and today works with iconic Australian brands  such as Coopers Brewery, ABC, RAA, and other multinationals from around the world.
 
Graduating with an Honours majoring in business information systems and advances in human-computer interfaces, Grant survived the ‘Dot Com Bust’, leveraged the spread of Broadband, and grasped an early mover advantage in smartphone and touch technology.

A popular presenter and speaker in the digital media sector, Grant has appeared on ABC’s Inside Business, Qantas Radio as well as mentoring and running programmes within various Adelaide universities in digital innovation and start-up.

Web:
Public Profile:
Twitter:

For the full schedule on classes, please see:

On successful completion of this course students will be able to:

1	Work effectively in a multi-disciplinary team
2	Develop and action a market research plan
3	Design and develop to prototype to satisfy identified customer needs
4	Clearly communicate ideas and concepts, orally and in writing, in a professionally relevant manner
5	Identify and discuss risks and challenges based on critical reflection of the process.

There is no required textbook

Library Resources
The 成人大片’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. The University Library web page is:  
From this link, you are able to access the Library's electronic resources.

MyUni is the 成人大片's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study (see: )

Work will be collaborative and participatory.

As well as ECIC academics and lecturers who will present workshops in their field of expertise, external technical professionals in areas relevant to your needs will be on hand to guide you in the development of your project.

As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components and self-directed study).

Due to the structure of this course and the collaborative nature of building the project, students should attend all classes in order to pass the course. There is considerable experiential learning during the intensive classes that build your knowledge and thus enable you to be successful in this course.

Where modules include presentations that form assessment items, attendance is deemed mandatory.

Additional mentoring sessions outside the scheduled intensives are at the discretion of the student.

This is a draft schedule and session dates are a guide only. The timetable may be changed during the course delivery if necessary.

Class	Activities	Assessment
1	Intro session Overview of entrepreneurship/commercialisation process	Assessment 1: Start on your blog and post after every class and with significant moments.
2	Jobs to be Done (JTBD) framework	Assessment 2: JTBD essay
3	Key JTBD for team concepts – stories	Assessment 3: 60 second pitch
4	Value Proposition Canvas MPV – Minimal Viable Product	Assessment 4: Start planning Prototype Development Video Assessment 5: Start planning Product Development Brief
5	Creating App Maps	Continue developing concept, ideas for video and product brief
6	Exploration of UX and UI and concepts	Continue developing concept, ideas for video and product brief
7	Creating Wireframes and applying functional descriptions to the wireframes	Continue developing concept, ideas for video and product brief
	Mid Semester Break
8	Electronic Proof of Concept (EPOC) and Prototypes	Continue developing concept, ideas for video and product brief
9	Specialised workshops on technical aspects delivered by Enabled and Microsoft	Continue developing concept, ideas for video and product brief
10	Working on EPOC	Continue developing concept, ideas for video and product brief
11	Specialised workshops on technical aspects delivered by Enabled and Microsoft	Finalise concept, video and product brief
12	Working on EPOC	Finalise concept, video and product brief
13	Specialised workshops on technical aspects delivered by Enabled and Microsoft	Finalise concept, video and product brief
14	Presentation of technical considerations teams will face in the short and long term	Submit Assessment 4: Prototype Develpment Video Assessment 5: Product Development Brief
15	Work in process prototype presentations 7 minutes presentation (5-10 slides) 10 feedback	Assessment 6: Progress Presentations Teams have set appointment times for presentation
16	Final presentations to judging panel 10 minute presentation 10 minute Q&A from panel of judges	Assessment 7: Final Presentations Teams have set appointment times for presentation

Readings will be supplied relevant to each session and well as input from professional and technical experts.

An overview of the course assessment appears in the following Table. Details appear in the following section:

#	Assessment	Length	Weighting	Due Date	Learning Outcomes
1	Blog your journey (Individual)	≥ 14 blog posts by the whole team. Each post to be between 200-500 words	30%	See MyUni	1-5
2	JTBD essay (Individual)	1500 words	15%	See MyUni	2, 4, 5
3	60 second pitch (Group)	60 seconds	5%	See MyUni	1, 2, 4
4	Prototype Development Video (Individual)	3-5 minutes	15%	See MyUni	1-5
5	Product Development Brief (Group)	2-4 Pages of text and graphics	10%	See MyUni	1-4
6	Progress presentation (Individual)	Presentation: 7 min; feedback: 10 min	10%	See MyUni	1-5
7	Final presentation (Individual)	Presentation: 10 min; Q&A: 10 min	15%	See MyUni	1-5
	Total		100%

Students should attend all classes in order to pass the course. There is considerable experiential learning in workshops during the intensive classes that build your knowledge and thus enable you to be successful in this course.

Course results are subject to moderation by the ECIC Board of Examiners

Assessment 1: Blog your journey
Weighting: 30%
Submission Details: Though your own website (Wordpress is acceptable). Discuss alternate options with the Lecturer.

Task:
Blog your journey during the course and what you learned
There are a few critical topics that must be covered. These topics are available in MyUni
Capture not only what was done but why, how, and with what consequences/results
Blog entries must be critical reflection on the journey, not simply a description
The questions you are considering at each stage in these reflections should be apparent in your entries

Length and Presentation:
Blog posts should average 200-500 words and be posted after each block.

Criteria by which your assignment will be marked:

• Clear and concise language and presentation of information
• Nature and quality of reflections
• Understanding of the product
• Relevant knowledge to your product, market, risks and challenges
• Identifying insights and expressing them
• Lessons learnt and where to next

Assessment 2: Jobs to be Done Essay
Weighting: 15%
Submission Details: Online through MyUni

Task:
Jobs to be Done (JTBD) Framework:
We start with the idea that customers buy products, not because of the type of person they are, but because they have a job to do. It is this desire to get a job done that causes them to buy a product or service in the first place.

Choose one of the contrasting examples listed in MyUni, to demonstrate your understanding of the JTBD framework. Identify a
number of possible JTBD for your chosen example and contrast how one of the offerings is either more or less suited to these jobs when compared to the other.

Based on your research and analysis, how can you apply what you have learned to the concept you are working with in this course.
Consider using the Strategy Canvas as shown in the third workshop to contrast your concept and its JTBD against other alternate offering.

Length and Presentation:
1500 words

Criteria by which your assignment will be marked:

• Thorough and realistic analysis of the jobs to be done
• Clear and concise language and presentation of information
• Demonstrate critical thinking and insight

Assessment 3: 60 second Pitch
Weighting: 5%
Submission Details: In class

Task:
Each team will give a verbal presentation in class of what their concept is.
In 60 seconds you need to cover:

• What problem you are addressing, where possible consider the key Jobs (Functional, Emotional, Social)
• What your solution is
• What market validation activities you have done/in process of doing
  • Who is your potential customer/user
  • Does your concept meet their needs
• If you want additional team members, what skills are you looking for?

Length and Presentation:
60 seconds

Criteria by which your assignment will be marked:

• Identification of the potential customers and/or end users and their needs/JTBD through in the product
• Analysis of your team and additional requirements
• Clear and concise language and presentation of information
• Effective use of presentation time

Assessment 4: Prototype Development Video
Weighting: 15%
Submission Details: Online via blog

Task:
Design and development of a video explaining your concept.
This assessment is for you to explain

• The key JTBD your product solves (the problem), and your solution
• The challenges faced in the design - how far along the team is in development
• The type of support you are looking for from mentors and technical advisors
• Simple Screen Capture of your Prototype/EPOC and its use

Length and Presentation:
3-5 minute video

Criteria by which your assignment will be marked:

• Analysis of product need, desirability from customers/users
• Clear and concise language and presentation of information
• Clear explanation of the problem being addressed, the solution and challenges.
• Effective use of presentation time

Assessment 5: Product Development Brief
Weighting: 10%
Submission Details: Online through MyUni

Task:
Using the text and graphical elements produced through your time in this course, create a Product Development Brief that will be given to the judging panel so they will have an idea of what you will be pitching to them. The intention of this is to give them a clear overview of your concept:

• The problem being solved
• The solution
• Mock-up of what it will look like
• Who is the customer/user?
• Expected development costs to reach minimal viable product
• App Map, Wireframes and Mock-up of what it will look like and links to any EPOCs and other online materials
• Functional descriptions and technical considerations

Length and Presentation:
2-4 pages

Criteria by which your assignment will be marked:

• Clear and concise language and presentation of information
• Effective use of space on the page
• Effective implementation of a viable product from your research
• Clear consideration of the costs involved
• Demonstrate critical thinking and insight

Assessment 6: Progress presentation
Weighting: 10%
Submission Details: In class

Task:
This is your opportunity to get feedback to refine your final presentation.
See criteria in assessment 7 to make sure you have covered all areas. In addition, in this presentation:

• Describe clearly the design process and why
• Identify where additional detail is required and how it will be addressed.
• Identify and manage risk of product failure: what risks you face and how you have/will overcome these

You should reflect on this feedback in your blog

Length and Presentation:
7 minute presentation
10 minute feedback

Criteria by which your assignment will be marked:

• Clear and concise language and presentation of information
• Risk assessment analysis and strategies to overcome perceived risks
• Analyse probability vs. impact of risks
• Effective use of presentation time

Assessment 7: Final Presentation
Weighting: 15%
Submission Details: In class

Task:
Based on the feedback from the previous presentation and further development of your concept, the final presentation of your product is to a panel of judges.

Required presentation order and content:

1. The problem you are addressing
2. Your solution
3. The market for the product:
   1. who is your customer/user?
   2. expected development costs to reach minimal viable product
4. What is your product? (What it does, not specifics of how it works.)

Length and Presentation:
10 minutes presentation – It is at your discretion what tools and props are used, if at all.
10 minutes Question and Answers

Criteria by which your assignment will be marked:

• Clear and concise language and presentation of information
• Follow the order and address the required presentation content
• Appropriateness of your presentation for your audience

All text based assignments must be submitted via MyUni.
Please refer to step by step instructions:

There are a few points to note about the submission of assignments:

• Assignment Submission:  Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both). Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
• Cover Sheet:  Please submit, separate to your assignment, the completed 成人大片 Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work.  Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
• Backup Copy of Assignments:  You are advised to keep a copy of your assignments in case the submitted copy goes missing.  Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
• Extensions of Time:  Any request for an extension of time for the submission of an assignment should be made well before the due date of the assignment to the Course Lecturer.  Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date.  Extensions will only be granted in cases of genuine extenuating circumstances and proof, such as a doctor’s certificate, may be required.
• Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade.  Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above).  Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.

Resubmission & Remarking
Resubmission of an assignment for remarking after reworking it to obtain a better mark will not normally be accepted.  Approval for resubmission will only be granted on medical or compassionate grounds.