成人大片

Program Director Contact Details:
Innovation and Entrepreneurship
Name: Dr Gary Hancock
Email: gary.hancock@adelaide.edu.au
Phone: +61 8 8313 0125

Teaching Staff

Semester 1
Name: Jenifer Varzaly

Short Bio:
Email:
jenifer.varzaly@adelaide.edu.au

Opening intensive:
Wednesday 3rd, Thursday 4th and Friday 5th May 2017
9am - 6pm
Marjoribanks, 126, SANTOS Lecture Theatre

Closing intensive:
Wednesday 24th, Thursday 25th and Friday 26th May 2017
9am to 6pm
Marjoribanks, 126, SANTOS Lecture Theatre

On successful completion of this course, students will be able to:

1	Describe the relevance of entrepreneurship to scientists and engineers
2	Apply the core topics of technology commercialisation to new ventures
3	Develop and protect intellectual property
4	Examine the critical aspects of marketing strategy for new technology ventures.
5	Determine a financial strategy for funding of technology start-ups.

The University’s preferred textbook supplier is Unibooks: http://www.unibooks.com.au/

Text book:
Allen, K. (2010), Entrepreneurship for Scientists and Engineers. Upper Saddle River, New Jersey, Pearson Prentiss Hall. ISBN-10: 0132357275 ISBN-13: 978-0132357272

Readings made available through MyUni:
Chapter 21 of the text: Information for capital expenditure decisions
Langfield-Smith, K., Thorne, H., Hilton, R. (2009), Management Accounting: Information for Creating and Managing Value, Fifth Edition, McGraw-Hill Higher Education
Total 1180 pages

1. Carrithers, Ling and Bean, “Messy Problems and Lay Audiences: Teaching Critical Thinking Within The Finance Curriculum”, Business Communications Quarterly; Volume 71, Number 2, June 2008 Pgs 152-170.

2. Simonin and Ozsomer, “Knowledge Processes and Learning Outcomes in MNCS: An Empirical Investigation of the Role of HRM Practices in Foreign Subsidiaries”, Human Resource Management, July-August 2009, Vol. 48, No. 4, Pgs 505-530.

3. Karr, “Critical Thinking: A Critical Strategy for Financial Executives”, Financial Executive, December 2009.

4. Aadland, “Values in Professional Practice: Towards a Critical Reflective Methodology”, Journal of Business Ethics, 2010, 97: Pgs 461-472.

5. Batra, Kaushik and Kalia, “System Thinking: Strategic Planning”, SCMS Journal of Indian Management, October – December, 2010.

6. Groysberg, Kelly and MacDonald, “The New Path To The C-Suite”, Harvard Business Review, March 2011, Pgs 60-68.

7. Kanter, “Zoom In, Zoom Out”, Harvard Business Review, March 2011, Pgs 112-116.

8. Keinz and Prugl, “A User Community-Based Approach to Leveraging Technological Competences: An Exploratory Case Study of a Technology Start-Up from MIT”, Creativity and Innovation Management, Volume 19, Number 3, 2010, Pgs 269-289.

9. West and Noel, “The Impact of Knowledge Resources on New Venture Performance”, Journal of Small Business Management, 2009, 47(1), Pgs 1-22.

10. Hsiao and Brown, “The Role of an Advisory Board in the Incubation Stage of a Technology-Based Start-Up”, Memorial University of Newfoundland, St. John’s, Canada.

11. Evans-Pughe, “Do you have what it takes to start up a technology company?”, IEE Review, June 2004, Pgs 43-45.

12. Andries and Debackere, “Adaption and Performance in New Businesses: Understanding the Moderating Effects of Independence and Industry”, Small Business Economics (2007) 29:81-99.

13. Popovic, “Modelling the Marketing of High-Tech Start-Ups”, Journal of Targeting, Measurement and Analysis for Marketing”, Vol. 14, 3, Pgs 260-276.

14. Kraft, J. & Ravix, J.-L. 2008, “Corporate governance and the governance of knowledge: rethinking and relationship in terms of corporate coherence”, Economics of Innovation and New Technology, Vol. 17, no. 1-2, Pgs 79-95.

15. Anokhin, Wincent, Frishammar, 2011, “A conceptual framework for misfit technology commercialization”, Technology Forecasting & Social Change, Vol. 78, Pgs 1060-1071.

1.
2.  
3.  

Library Resources
The 成人大片’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. .

is the 成人大片's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study.

This course is offered in blended learning mode with the face-to-face component offered as intensives.

As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self directed study).

This is a draft schedule and session dates are a guide only. The timetable may be changed during the course delivery if necessary.

Intensive Day	Content	Readings
1	• Commercialisation • Opportunity	Chapters 1&2 Readings: 1. Evans-Pughe, “Do you have what it takes to start up a technology company?”, IEE Review, June 2004, Pgs 43-45. 2. Popovic, “Modelling the Marketing of High-Tech Start-Ups”, Journal of Targeting, Measurement and Analysis for Marketing”, Vol. 14, 3, Pgs 260-276
2	• Starting a Company • Building a Team • Development & Protection of IP	Chapters 3, 4 & 5 Readings: 1. Groysberg, Kelly and MacDonald, “The New Path To The C-Suite”, Harvard Business Review, March 2011, Pgs 60-68. 2. Aadland, “Values in Professional Practice: Towards a Critical Reflective Methodology”, Journal of Business Ethics, 2010, 97: Pgs 461-472. 3. Hsiao and Brown, “The Role of an Advisory Board in the Incubation Stage of a Technology-Based Start-Up”, Memorial University of Newfoundland, St. John’s, Canada.
3	• Patents, Trade Marks, Trade Secrets, and Licensing of IP	Reading: 1. Anokhin, Wincent, Frishammar, 2011, “A conceptual framework for misfit technology commercialization”, Technology Forecasting & Social Change, Vol. 78, Pgs 1060-1071. Chapter 6 Case Study – Skycar Case Study & Discussion
4	• Critical Aspects of Strategy from Product Development to Marketing Strategy	Chapters 7 & 8 Readings: 1. Batra, Kaushik and Kalia, “System Thinking: Strategic Planning”, SCMS Journal of Indian Management, October – December, 2010. 2. Kanter, “Zoom In, Zoom Out”, Harvard Business Review, March 2011, Pgs 112-116.
5	• Technology Adoption Patterns and Associated Marketing Strategies • Financial Strategy going deeper into Business Models • Fund Raising of Technology Start-ups	Chapters 9, 10 & 11 Readings: 1. Andries and Debackere, “Adaption and Performance in New Businesses: Understanding the Moderating Effects of Independence and Industry”, Small Business Economics (2007) 29:81-99. 2. Karr, “Critical Thinking: A Critical Strategy for Financial Executives”, Financial Executive, December 2009. 3. Simonin and Ozsomer, “Knowledge Processes and Learning Outcomes in MNCS: An Empirical Investigation of the Role of HRM Practices in Foreign Subsidiaries”, Human Resource Management, July-August 2009, Vol. 48, No. 4, Pgs 505-530.
6	• Funding Growing Technology Companies	Chapters 12 & 13 Chapter 21: “Information for Capital Expenditure Decisions”, Management Accounting: Information for Creating and Managing Value, Langfield-Smith Thorne Hilton Reading: Carrithers, Ling and Bean, “Messy Problems and Lay Audiences: Teaching Critical Thinking Within The Finance Curriculum”, Business Communications Quarterly; Volume 71, Number 2, June 2008 Pgs 152-170.

An overview of the course assessment appears in the following Table. Details appear in the following section:

#	Assessment	Length	Weighting	Due Date	Learning Outcomes
1	Assignment	1500 words	25%	See MyUni	1-4
2	Quiz		10%	See MyUni	1-5
3	Case Study	3000 words	55%	See MyUni	1-5
4	Participation		10%	Ongoing	1-5
	Total		100%

Students should attend all classes in order to pass the course. There is considerable experiential learning in workshops during the intensive classes that build your knowledge and thus enable you to be successful in this course.

Course results are subject to moderation by the ECIC Board of Examiners

Assessment 1: Identify & Plan an Opportunity
Weighting: 25%
Submission Details: Online through MyUni

Task:
· Identify a technology with potential for commercialising from search and describe your process (e.g. patent, university, company, etc)
· Identify a potential product opportunity with this technology
· Discuss the anticipated development of this product opportunity and the IP implications
· Discuss your vision of starting the company and building the team
· Use at least two references to support your efforts

Scope:
This assignment will assess your understanding of the first 4 steps in the technology commercialisation process model presented in figure 1-2 of the text. A detailed analysis is not expected, but a clear understanding and expression of how it will be applied to your opportunity is required. You must find a new technology (e.g. from patent offices, corporate technology licensing sites, NASA, university technology sites, etc.) and not just rehash an old business plan. Discussion must be in regards to your specific technology and NOT in general terms.

Length and Presentation:
Approximately 1500 words in length

Criteria by which your assignment will be marked:
The standards by which the assignment will be assessed include clear and logical process presentation, completeness of process concepts, and full consideration of commercial implications in regards to the state of development of the technology chosen (e.g. time to market, anticipated market size, etc)



Assessment 2: Quiz
Weighting: 10%
Submission Details: In-class

Scope:
The quiz is designed to assess the overall theoretical understanding of both text and readings. Material will incorporate all material covered in text, readings, and class discussion.



Assessment 3: Case Study
Weighting: 55%
Submission Details: Online through MyUni

Task:
Choose one of the three cases that are on MyUni to apply the conceptual framework presented in this course in order to commercialise the technology. The case study should provide a concise discussion based upon the Commercialisation Process, but with particular emphasis on the Business Model, Financial Projection, Valuation, and the Funding Strategy.

Scope:
This assignment will assess your understanding of the all course topics.

Length and Presentation:
Approximately 3000-4000 words in length

Criteria by which your assignment will be marked:
The standards by which the assignment will be assessed include the complete incorporation of the technology commercialisation process model concepts into your assessment of the case. There is no right or wrong answer, but your conclusions must be supported by clear and logical consideration based upon analysis. The emphasis must be on a clear development of the Business Model and Funding Strategy.



Assessment 4: Participation
Weighting: 10%
Submission Details: In class

Task:
Active and knowledgeable involvement in class discussion and activities covering both text and reading material as relates to specifics of discussions.

Scope:
This will to assess your understanding of topics as well as provide indication of your ability to work with others in a team environment. Reading materials will be discussed and must be read prior to classes to insure participation and learning.

Length and Presentation: N/A

Criteria by which your participation will be marked:
The standard for this activity will be both actual attendance in addition to active and fruitful participation in class discussion, activities, and in-class presentations as may be required as part of activities. Short quizzes may be used to indicate participation in the reading materials required for class discussions.

All text based assignments must be submitted via MyUni.
Please refer to step by step instructions:

There are a few points to note about the submission of assignments:

• Assignment Submission:  Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both). Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
• Cover Sheet:  Please submit, separate to your assignment, the completed 成人大片 Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work.  Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
• Backup Copy of Assignments:  You are advised to keep a copy of your assignments in case the submitted copy goes missing.  Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
• Extensions of Time:  Any request for an extension of time for the submission of an assignment should be made well before the due date of the assignment to the Course Lecturer.  Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date.  Extensions will only be granted in cases of genuine extenuating circumstances and proof, such as a doctor’s certificate, may be required.
• Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade.  Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above).  Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.

Resubmission & Remarking
Resubmission of an assignment for remarking after reworking it to obtain a better mark will not normally be accepted.  Approval for resubmission will only be granted on medical or compassionate grounds.