成人大片

Program Director Contact Details:
Innovation and Entrepreneurship
Name: Gary Hancock
Phone: +61 8 8313 0125

Teaching Staff:
Name: Matthew McKinlay

Short Bio:
Matthew is currently completing his PhD in innovation, with a focus on the iPod, digital music and the internet. Previously, Matthew has researched entrepreneurship at a state level in Australia, using data from the Global Entrepreneurship Monitor, which is an international research program coordinated by Babson College (US) and the London School of Economics (UK).  

Email: matthew.mckinlay@adelaide.edu.au

Phone: +61 8 8313 7422

Taught on Ngee Ann Campus

New Venture Planning Schedule

Friday 22nd July	7pm-10pm
Saturday 23rd July	1pm - 8pm
Sunday 24th July	9am - 4pm
Friday 5th August	7pm-10pm
Saturday 6th August	1pm - 8pm
Sunday 7th August	9am - 4pm

1	Understand how to develop a strategic business plan
2	Develop their own effective strategic business plan
3	Know how to communicate their business plan effectively to financiers and other stakeholders
4	Understand the pros and cons of developing a business plan

No Text book required.

Students will have access to a comprehensive set of entrepreneurship and business plan readings (and business plan case example):

Lindsay, Noel, Craig, Justin, and Geronimos, Gail (2009). Business Planning for Entrepreneurs, Module 2, Authors Academic Publishing, Corvallis, USA. (Handout)

Timmons, Jeffry A. and Spinelli, Stephen Jr. (2009). New Venture Creation: Entrepreneurship for the 21st Century, 8th edition. McGraw-Hill Irwin, Boston. Chapter 3 (Handout)

Lindsay, Noel (2010). Business Plan Template. (Handout)

2MBA Business Plan (Handout) âÂÂÂ聙ÂÂÂ聯 Students should read this in advance and be prepared to discuss this business plan in class

Bell, Gordon and Mason, Heidi, Bell-Mason Diagnostic, Chapter 10. (Handout)

Lindsay, Noel (2010). Common Financial Ratio Formulae (Handout)

Printed material provided in class

Harvard referencing guide:
 

Library Resources
The 成人大片’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. The University Library web page is:  
From this link, you are able to access the Library's electronic resources.

MyUni is the 成人大片's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study (see: )

This course is offered in blended learning mode with the face-to-face component offered as intensives

As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self directed study).

Learning Activities Summary
Intensive Day	Content	Readings/ Activities
1	Course overview Introductions Review of the entrepreneurial process	Ch 3 Timmons & Spinelli Handout Activity: Short presentation on your strengths (and weaknesses) and how these will be important to the team in developing a business plan
2	Overview of the business plan and the business planning process Critique of a business plan Team formation Discussion of the business idea for this course	Business Planning for Entrepreneurs (Lindsay, Craig and Geronimos 2009) Activity: Critique of the 2MBA business plan Activity: Critique of the 2MBA business plan presentation Activity: Class forms into teams to discuss project and member responsibilities
3	The process forward for managing the project	Activity: Presentation of A3 business plan critique Activity: Development of work plan and work on developing business plan
4	Financial pro formas	Examination Test Activity: Students present an overview of their business plan progress and discuss challenges encountered Activity: Work on developing plan
5	Presenting your business plan	Activity: Work on developing business plan Activity: Poster plan presentation in class Activity: Critique the two other reports (individually) Activity: Prepare questions for the two other teams (as a team)
6	Presentations	Activity: Oral presentation (each person in the team must present) with other students testing the depth of knowledge of the presenters via asking searching questions

This course offers opportunity to work in small teams to creatively identify and analyse a business opportunity.

It also requires team critique, whereby, you are asked to analyse and critique the work produced by other student groups. Refer to assesment criteria for further details.

An overview of the course assessment appears in the following Table. Details appear in the following section:

#	Assessment	Length	Weighting	Due Date	Learning Outcomes
1	In class Test	1 hour (see below)	25%	see MyUni	1,4
2	Written Business Plan	Three A3 page poster plan, 4,500 words	30%	see MyUni	2
3	Oral Presentation of Business Plan	15 min presentation plus 10-15 Q&A	15%	see MyUni	3
4	Critique of two business plans	1000 words max	10%	see MyUni	1,2,3,4
5	Reflective Learning Log	1000 words max	10%	see MyUni	1,2,3,4
6	Class Participation	Throughout course	10%	Ongoing	1,2,3,4
	Total		100%

Students should attend all classes in order to pass the course. There is considerable experiential learning in workshops during the intensive classes that build your knowledge and thus enable you to be successful in this course. Course results are subject to moderation by the ECIC Board of Examiners

Assessment 1: In class Test
Weighting: 25%
Due Date: see MyUni
Submission Details: In Class

Task:
On the evening of the first day of the second intensive, students will participate in a test to gauge their knowledge about the course to date. Questions will be answered in the booklet provided.

Scope:
Test will cover content from the opening intensive.

Length and Presentation:
A series of true/false, multiple choice, missing word, and short essay questions that relate to the course as well as some short essay questions. The duration of the test will be 1 hour.

Criteria by which your assessment will be marked:
Criteria by which your assessment will be marked:students
demonstrating an awareness, a clear understanding, and can correctly
apply the underpinning concepts, frameworks, models, etc of the
contemporary issues in entrepreneurshipthe level of originality and insightthe usage of relevant local and/or international scenarios/studies to validate an argument evidence
of wider reading and effective use of research data to support critical
analysis and discussion of the issues and concepts raisedclarity of expression and good use of languagelogical planning, structure, and sequence of presenting your findingsoverall presentation including correct grammar, spelling, and punctuation.


Assessment 2: Written Business Plan
Weighting: 30%
Due Dates: see MyUni
Submission Details: Via Turnitin link in assessment tab of course homepage

Task:
A specific template will be provided that each student must use. Each plan will be critiqued by other students.

Sections covered in the poster plan include:
Executive Summary
The deal
The business opportunity
Target customer
Product or service and its delivery
The organisation
Mission and vision statements
Organisational objectives
The team
Business environment analysis
Industry analysis
Market analysis
Target customer profile and behaviour
Competitor analysis
Venture capabilities
SWOT Summary
Objectives and strategies
Set-up costs
Sales forecasts
Selling prices
Production costs
Positioning objective
Growth strategy/ies
Competitive strategy/ies
Revenue model
Physical distribution
Marketing action plan
Critical risks and problems
Marketing plan financials
Cash flow
Market investigations (primary and secondary research)
References

Poster plan formatting details:
You are free to adapt the layout, as long as it meets the content and format specification outlined on the template. In particular, this report must be submitted using Arial 10-point or Calibri 11-point typeface, single-spaced, not condensed, for the text. This format requirement is to ensure that reports can be easily compared and so that people prepare and present their plans under the same conditions.
Your major challenge is to decide what to include and what not to include in this document. Remember that this document needs to have enough information in it to "tell a good story" and to reassure the reader that you have addressed the key points in your feasibility assessment.
Although the template is suggested, you can use a maximum of three A3 pages for your plan (in this template, these pages are formatted with three columns). You do not need to keep to this three-column layout, as long as you have 10mm margins around the edges. The reason this template has three columns is because the financial tables fit neatly into the column width.

Financial tables are to be completed using the Excel spreadsheet and then pasted into this document using Paste Special, Picture (Enhanced Metafile) so that they fit into the columns. You will first need to remove the tables in this template. You may need to adjust the size of your tables to fit the page. However, all tables must be easily legible.

Scope:
This assignment will assess your understanding of the Topics 1, 2, 3 and 4.

Length and Presentation:
Report of 4,500 words maximum using the A3 poster plan template.

Criteria by which your assessment will be marked:
demonstrate an awareness, a clear understanding, and can correctly apply the underpinning concepts, frameworks, models, etc of the contemporary issues in entrepreneurship
the level of originality and insight
the usage of relevant local and/or international scenarios/studies to validate an argument
evidence of wider reading and effective use of research data to support critical analysis and discussion of the issues and concepts raised
clarity of expression and good use of language
logical planning, structure, and sequence of presenting your findings
overall presentation including correct grammar, spelling, and punctuation,
use of the Harvard referencing system, and
use of resources in formulating your assignments including proper acknowledgment and appropriate use of references.

Learning objectives with this assessment: 2


Assessment 3: Oral Presentation of Business Plan
Weighting: 15%
Due Dates: see MyUni
Submission Details: In Class

Task:
Each person in the team will be allocated a section of the report to present by the lecturer. Presentations should be professional and should enthuse. Do not get into undue detail in your presentations.

Scope:
This assignment will assess your understanding of Topic 3.

Length and Presentation:
15 minute oral presentation and 10-15 minute question session after the presentation. (Note: unduly lengthy presentations will be penalised.)

Criteria by which your assessment will be marked:
the ability to succinctly, professionally and enthusiastically present your business plan to the class
students demonstrating an awareness, a clear understanding, and can correctly apply the underpinning concepts, frameworks, models, etc of the contemporary issues in entrepreneurship
the level of originality and insight
the usage of relevant local and/or international scenarios/studies to validate an argument
evidence of wider reading and effective use of research data to support critical analysis and discussion of the issues and concepts raised
clarity of expression and good use of language
logical planning, structure, and sequence of presenting your presentation


Assessment 4: Critique of two other reports
Weighting: 10%
Due Date: see MyUni
Submission Details: Via Turnitin link in assessment tab of course homepage

Task:
Critically review three reports and evaluate them on the following basis:
What are two strengths of the business plan?
What are two areas of improvement of the business plan?
How feasible are the financial details of the business plan?
If you were an investor, what areas would you require additional information about?

Feedback may be provided in dot point form, 400 words per critique (total maximum 1000 words). You will receive feedback from the course lecturer as well as from your peers.

Scope:
This assignment will assess your understanding of the Topics1, 3 and 4.

Length and Presentation:
400 words per critique, maximum of 1200 words
Note that your critiques will be provided to the other teams to provide them with feedback, and you will receive critiques on your report.

Criteria by which your assignment will be marked:
Provide feedback on other people’s work in a manner that is respectful and polite
Evidence of critical analysis of the reports in relation to the three areas of review
Clarity of expression, good use of language
Overall presentation, and correct grammar, spelling and punctuation

Learning objectives with this assessment (refer to section 2.1): 1, 3 and 4.


Assessment 5: Reflective Learning Log
Weighting: 10%
Due Date: see MyUni
Submission Details: Via Turnitin link in assessment tab of course homepage

Task:
Scope:
Length and Presentation:
Maximum 1,000 words

Criteria by which your assessment will be marked:
the ability to operate effectively within a new body of knowledge by addressing relevant areas covered in the course material and relating these to the issues at hand
students demonstrating an awareness, a clear understanding, and can correctly apply the underpinning concepts, frameworks, models, etc of the contemporary issues in entrepreneurship
the level of originality and insight
clarity of expression and good use of language
logical planning, structure, and sequence of presenting your thoughts
overall presentation including correct grammar, spelling, and punctuation,
use of the Harvard referencing system, and
use of resources in formulating your assignments including proper acknowledgment and appropriate use of references.

Learning objectives with this assessment (refer to section 2.1): 1-4


Assessment 6: Class Participation
Weighting: 10%
Due Date: Participation during both course intensives
Submission Details: n/a

Task:
Part of your assessment is based on your participation in the class activities and discussion during the two course intensives.

You will receive a participation grade for your contribution and discussion during the first intensive (5%) by 9/10/12, and a participation grade for the second intensive (5%) for a combined total of 10%.

Scope:
This assignment will assess your understanding of all course topics.

Length and Presentation:
Participation in class activities and discussions.

Criteria by which your assignment will be marked:
Actively participate in the class activities
Participate in class discussions in a manner that is respectful and polite
Engage in the class topics and ask questions
Comments indicate critical thinking, constructive feedback and meaningful inputs to the discussion
Active participation in discussions requires adhering to the following ground rules:
We will respect confidentiality
We will share time equitably to ensure the participation of all
We will keep an open mind and be open to learning
We will not be disrespectful of others even if we do not share their views

All text based assignments must be submitted via Turn it in, within the course page accessible via MyUni.
Please refer to step by step instructions:

There are a few points to note about the submission of assignments:

• Assignment Submission:  Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both). Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
• Cover Sheet:  Please submit, separate to your assignment, the completed 成人大片 Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work.  Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
• Backup Copy of Assignments:  You are advised to keep a copy of your assignments in case the submitted copy goes missing.  Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
• Extensions of Time:  Any request for an extension of time for the submission of an assignment should be made well before the due date of the assignment to the Course Lecturer.  Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date.  Extensions will only be granted in cases of genuine extenuating circumstances and proof, such as a doctor’s certificate, may be required.
• Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade.  Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above).  Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.

Resubmission & Remarking
Resubmission of an assignment for remarking after reworking it to obtain a better mark will not normally be accepted.  Approval for resubmission will only be granted on medical or compassionate grounds.