成人大片

Program Director Contact Details:
Innovation and Entrepreneurship
Name: Gary Hancock
Phone: +61 8 8313 0125

Teaching Staff:
Name: Dr Xia Zhiqiang

Short Bio:
Dr Xia has rich experience in entrepreneurship and innovation education. His professional expertise is in entrepreneurship training, leadership development, and innovation management in multicultural environments. Prior to entering the education sector, Dr Xia worked in IT and real estate industries. He was in charge of several major business projects relating to ERP outsourcing, e-commerce, knowledge management, and corporate mergers and acquisition.

Dr Xia currently serves as the President of International Council for Small Business (Singapore). He is an advisor of the Happiness Project, a national charity program sponsored by the China Population Welfare Foundation, a non-government organization with a mission to help mothers living in poverty in underdeveloped areas. Dr Xia is an executive committee member and Deputy Secretary-General of Singapore-China Association for Advancement of Science and Technology (SCAAST). He received a Sustainable Service Award from SCAAST in 2013 in recognition of his contribution and service excellence.

Dr Xia completed an MBA with the Nanyang MBA scholarship at NTU Nanyang Business School. He did a second master’s degree in Real Estate at National University of Singapore. Dr Xia’s PhD was specialized in entrepreneurship. He received a Dean’s Commendation for Doctoral Thesis Excellence from the 成人大片.

Keeping close contact with a group of experienced entrepreneurs and investors operating in both Singapore and China, he has helped a number of scientists and young entrepreneurs secure government grant or venture capital for their ventures.

Email:

Lecture: 10am to 12nn
Tutorial: 1pm to 3pm

Opening intensive: 
Monday 30th to Tuesday 31st May 2016
Thursday 2nd to Friday 3rd June 2016

Closing intensive:
Monday 4th toTuesday 5th July 2016
Thursday 7th and Friday 8th July 2016

Exam:
Monday 15th August 2016 at 10am

Replacement exam:
Friday 16th September 2016 at 10am 

After completion of this course a student will have learned:

1. The concepts and practice of entrepreneurship
2. The difference and relationship between entrepreneurship and innovation
3. How to identify the attitudes, values, characteristics, and processes associated with successful entrepreneurial behaviour
4. The entrepreneurial process of turning an idea into a viable and sustainable venture and to communicate these ideas and concepts effectively
5. How to attract resources to take advantage of an opportunity
6. The importance of building an entrepreneurial team
7. The legal and ethical issues facing entrepreneurs
8. The different sources of financing to develop business opportunities
9. To acquire a wide source of material that facilitates a continual learning process

The University’s preferred textbook supplier is Unibooks:  

Text book:
No textbook required.

The following list of readings replaces a prescribed text for the course. These readings are available for download on MyUni, and you will be referred to further resources within class and on the course website.

Deakins, David & Freel, Mark 2006, 'The entrepeneur : concepts and evidence', in Entrepreneurship and small firms, 4th ed., McGraw-Hill Education, Maidenhead, pp. 1-24.

Shane, Scott Andrew 2003, 'The role of opportunities', in A general theory of entrepreneurship: the individual-opportunity nexus, E. Elgar, Northampton, MA, pp. 18-35.

Timmons, Jeffry A. & Spinelli, Stephen c2009, 'Ch. 3 The Entrepreneurial process -- Ch. 5 The opportunity: creating, shaping, recognizing, seizing', in New venture creation : entrepreneurship for the 21st century, 8th ed., McGraw-Hill/Irwin, Boston, pp. 101-125.

Mazzarol, Tim 2006, 'Entrepreneurs versus owner-managers: theories of new venture creation', in Small business management : an applied approach, 1st ed., Tilde University Press, Prahan, Vic., pp. 27-61.

Frederick, Howard H., Kuratko, Donald F. & Hodgetts, Richard M. 2006, 'Intrapreneurship : developing corporate entrepreneurship', in Entrepreneurship : theory, process, practice, Asia Pacific ed. /, Thomson, South Melbourne, pp. 46-65.

Zimmerer, Thomas W., Scarborough, Norman M. & Wilson, Doug 2007, 'Inside the entrepreneurial mind: from ideas to reality', in Essentials of entrepreneurship and small business management, 5th ed., Prentice Hall, Upper Saddle River, N.J., pp. 41-59.

Barringer, Bruce R. & Ireland, R. Duane c2008 [i.e. 2007], 'Building a new-venture team', in Entrepreneurship: successfully launching new ventures, 2nd ed., Pearson/Prentice Hall, Upper Saddle River, NJ, pp. 254-267.

Hatten, Timothy S. c2006, 'Small business finance', in Small business management: entrepreneurship and beyond, 3rd ed., Houghton Mifflin Co., Boston, pp. 249-259.

Longenecker, Justin Gooderl, Moore, Carlos W., Petty, J. William & Palich, Leslie E. c2006, 'The financial plan, part 2: finding sources of funds', in Small business management : an entrepreneurial emphasis, 13th ed. /, Thomson/South-Western, Mason, OH, pp. 236-249.

Hisrich, Robert D., Peters, Michael P. & Shepherd, Dean A. 2010, 'Entrepreneurial strategy: generating and exploiting new entries', in Entrepreneurship, 8th ed., McGraw-Hill/Irwin, New York, NY, pp. 64-90.

Shaw, William H., Barry, Vincent E. & Sansbury, George 2009, 'The nature of morality', in Moral issues in business, 1st ed., Cengage Learning, South Melbourne, Vic., pp. 3-56.

Bates, Tony c2003, 'Introductory remarks on knowledge, learning and teaching', in Bates, Tony & Poole, Gary, Effective teaching with technology in higher education: foundations for success, 1st ed., Jossey-Bass, San Francisco, pp. 25-45, 283-291.

Trott, Paul, 'Innovation management: an introduction' 2002, in, Innovation management and new product development, 2nd ed., Financial Times Prentice Hall, Harlow, pp. 3-30.

There is a wide range of material on the course topic available. The following provides some additional reading guidance if you are interested in reading further on the topic.

Gartner, W. B. (1988). “Who is an Entrepreneur is the wrong question.” American Journal of Small Business 12(4): 11-32.

Shane, S. A. (2005). Finding Fertile Ground, Identifying Extraordinary Opportunities for New Ventures. Upper Saddle River, New Jersey, Wharton School Publishing.

Timmons, Jeffry A., Gillin, L. M., Burshtein, S., and Spinelli, Stephen Jr. (2010). New Venture Creation: Entrepreneurship for the 21st Century – A Pacific Rim Perspective, 1st Edition. McGraw-Hill Irwin.

Hisrich, R.D., Peters, M.P., Shepherd, D.A. (2010) Entrepreneurship 8th Ed. New York. McGraw Hill Irwin

Library Resources
The 成人大片’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. The University Library web page is:  
From this link, you are able to access the Library's electronic resources.

MyUni is the 成人大片's online learning environment. It is used to support traditional face-to-face lectures, tutorials and
workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study (see: https://myuni.adelaide.edu.au)

This course is offered in blended learning mode with the face-to-face component offered as intensives.

As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and
self directed study).

This is a draft schedule and session dates are a guide only. The timetable may be changed during the course delivery if necessary.

Intensive day	Content	Activities
1	Session 1: Introduction to entrepreneurship	Worksheets 1 to 3
2	Session 2: Generating and screening business ideas	Worksheets 4 to 6
	Session 3: Teams and resources	Worksheets 7 to 9
3	Session 4: Managing resources	Worksheets 10 to 13
	Session 5: Structures and strategies	Worksheets 14 to 16
4	Session 6: Practical applications	Worksheets 17 to 20
5	Final session: Pulling the course together
6	Workshop – Writing the feasibility report

Session 1: Introduction to entrepreneurship

1-1: Introduction to the course

Learning objectives

After this module, you will have an overview of the whole course. You will be introduced to the other students, and will be allocated into a team for group work.

Exercise (in teams)

Discuss your hopes for course, what you want to get out of it. Write a list of points, and then compare it with other teams' hopes and expectations. The lecturer will then comment on which are likely to be achieved, and which might not. Use Worksheet 1-1 for this exercise.

1-2: The nature and importance of entrepreneurship

Learning objectives

After this module, you should know what innovation and entrepreneurship are and why they are important to society.

Exercise (in teams)

Use Worksheet 1-2 to examine motivations for starting a new venture and the entrepreneurial decision making process.

1-3: Forms of entrepreneurship

Learning objectives

This module will explain the Timmons model of entrepreneurship, and also gives you an overview of corporate entrepreneurship (“intrapreneurship”), social entrepreneurship, “ecopreneurship,” and minority entrepreneurship in its several forms.

Exercise (individual)

Use the template provided in Worksheet 1-3.

Session 2: Generating and screening business ideas

2-1: The entrepreneurial mind

Learning objectives

After this module, you should know about the motivations of entrepreneurs, the importance of role models and support systems, and understand the differences between inventors and entrepreneurs.

Exercise (individual)

Complete the entrepreneurship quiz - Worksheet 2-1.

2-2: Identifying Opportunities

Learning objectives

After this module, you should be able to generate potential business ideas using a range of methods and by removing mental blocks to creativity.

Exercise (individual)

Use Worksheet 2-2 to generate some ideas that might result in a possible business. Be prepared to present a couple of your best ideas to the whole class.

2-3: Screening business opportunities

Learning objectives

After business ideas have been generated, they need to be screened. Many ideas cannot be converted into successful businesses, for reasons that are often obvious to outsiders. After this module, you will be familiar with the dimensions for screening new product opportunities, how to use a product opportunity screening diagnostic, and how to use the results of that process.

After this module, you should know how to identify aspects that make a business concept successful, and be able to write a high quality concept statement.

Exercise (in teams)

Combine the ‘best’ ideas from each team member, and then carry out a simple selection and screening process to indicate the potential of these ideas as a business opportunity. Use Worksheet 2-3 as provided for this module.

Session 3: Teams and resources

3-1: The team

Learning objectives

In this module, you are introduced to the concept of building a team. In your team, write a concept statement for your chosen business opportunity as the first step in planning.

Exercise (in teams)

The aim is to select what appears to be the most promising business idea for the team and detail the idea in the form of a concept statement, using Worksheet 3-1.

3-2: Building a resource base

Learning objectives

This module is based on the resource-based view of the firm. You are shown an approach for identifying the resources that you will need to make sure that your venture will ‘get up’ and be competitive in the market place.

Exercise (in teams)

Use Worksheet 3-2 to map the resources for your proposed venture. This will help you to identify resources you already have, resources you will need, and the priorities that you need to give each of these resources. You may not be able to complete the whole worksheet during this module, but you can come back to it later.

3-3: Protecting your idea

Learning objectives

After this module, you should know about the main types of intellectual property (IP), how they can be protected from unauthorized use, and when it is relevant to use each type. These include patents, registered designs, trademarks, business names, domain names, copyright, and confidentiality and non-disclosure agreements.

Exercise (in teams)

Use Worksheet 3-3 to work out how to protect the intellectual property expected to arise from the business concept you are developing.

Session 4: Managing resources

4-1: Accessing finance

Learning objectives

How can a new, small business get access to the resources it needs - in particular, the financial resources? After this module, you should know the type of financing you will need at each stage of development of the new venture and where to look for financial support.

Exercise (in teams)

For your team’s chosen business concept: consider the main types of resources you will need, and the advantages and disadvantages of outsourcing each of them. Record your conclusions on Worksheet 4-1.

4-2: Accessing resources

Learning objectives

The entrepreneurial approach to acquiring necessary resources is to use ‘other people’s resources’. After this module, you should know why entrepreneurs seek to minimise resource ownership, how they gain access to ‘other people’s resources’ without owning them. You will also look at how franchising can be a way of accessing resources.

Exercise (in teams)

For your team’s chosen business concept: consider the main types of non-financial resources you will need, and the advantages and disadvantages of outsourcing each of them. Use Worksheet 4-2 to record your team’s thoughts and ideas.

4-3: Managing risk

Learning objectives

In this module, you will learn about the two main types of risks faced by entrepreneurs (omission and commission), quantifying risk and selecting suitable risk levels, and methods that can be used to reduce needless risk.

Exercise (in teams)

Using the template provided (Worksheet 4-3), assess the major risks for your team’s proposed business venture.

Session 5: Structures and strategies

5-1: Business ethics

Learning objectives

This module includes discussion on how to structure a business in a way that matches the entrepreneurial strategy being used. After this module, you should know the main structures available for new venture creation. You will also understand why high ethical standards are vital in sustaining a business.

Exercise (in teams)

Use Worksheet 5-1. For your team’s chosen business concept: consider the following aspects of its activities and identify possible ethical issues that might arise. Suggest how you might deal with these.

5-2: Entrepreneurial strategy

Learning objectives

This module focuses on how to plan the best way to enter the market with your new venture. It includes discussion on the resources that underpin successful entry strategies and the practical value and limitations of popular entry strategies.

Exercise (in teams)

Issue for discussion: Under what conditions would a first-mover advantage be most likely to continue? Use Worksheet 5-2 to record answers.

5-3: Reaching your customers: distribution channels

Learning objectives

It is no use having the world’s best innovation if it cannot reach the target markets. This module covers issues relating to the selection of distribution channels for a new venture. After this module, you should be able to select the most appropriate set of distribution channels for each type of business venture.

Exercise (in teams)

Refer to Worksheet 5-3, which includes a case study of a business that makes clothes to order for people of unusual sizes. Discuss the case study.

Session 6: Practical applications

6-1: Practical marketing

Learning objectives

This module includes a brief overview of ‘how marketing works’ and an exercise on interviewing customers for the new venture. After this module, you will understand the basic concepts of marketing and you will be able to carry out a simple interview to gather primary marketing information.

Exercise (in teams)

The purpose of this simple customer survey exercise is to give each team member experience in developing a simple questionnaire, interviewing another person, and compiling the data. This is important preparation for an activity that all students are required to carry out as part of this course.

Important Note:

This exercise will not turn students into market researchers or equip you to carry out consumer research as a consultant. However, it will give you an idea of what is involved in researching customer needs and perceptions, and appreciate the complexity and subtleties of this kind of work.

6-2: Forecasting sales

Learning objectives

A key part of your feasibility plan is to estimate how much you are likely to sell in each of the next three years. To make a plausible forecast is an art, particularly for products and services that are new to the market. The crucial aspect of any forecast is deciding how much credence to place in it. After this module, you should understand the basics of forecasting, with particular focus on the forecasting of innovations and on sales forecasting. You should also be able to understand the limitations of forecasts – both published forecasts and your own.

Exercise (in teams)

Using the Canon Digital Lifestyles Index, (www.canon.com.au/ftp/canon digital lifestyle index 2004.pdf) estimate the sales figures for digital still cameras in Australia. Detailed information is in Worksheet 6-2.

6-3: The feasibility plan

Learning objectives

The final module is about planning. After this module, you should know the difference between a feasibility plan (or business case), business plan, strategic plan, operational plan, and marketing plan. In particular, you will know how to write a sound feasibility plan.

Exercise (in teams)

Draw up a project plan that details who is going to do what tasks by which date. Make sure you have time for research, writing and discussing your individual tasks. Decide early who will do the final edit, and by what time everyone will get their final draft to them. If you foresee difficulties that you are unable to resolve, see the lecturer about them as soon as possible.

An overview of the course assessment appears in the following Table. Details appear in the following section:

#	Assessment	Length	Weighting	Due Date	Learning Outcomes
1	Individual report	1500 words	30%	See MyUni	1-4, 7
2	Group assignment	4000 words	30%	See MyUni	4-9
3	Exam	2 hour, closed book	30%	See MyUni	1-8
4	Individual Participation and Group Contribution	Course duration	10%	Ongoing	1-9
	Total		100%

Students should attend all classes in order to pass the course. There is considerable experiential learning in workshops during the intensive classes that build your knowledge and thus enable you to be successful in this course.

Course results are subject to moderation by the ECIC Board of Examiners.

Assessment 1: Individual Report
Weighting: 30%
Due Date: See MyUni
Submission Details: Online through MyUni

Task:
Pick a business idea that you developed in class but not chosen as the group project. Prepare a concept statement that outlines the important aspects of the opportunity. Use the concept statement format provided.

Scope:
This assignment will assess your understanding of the topics presented, discussed and/or applied over days 1, 2 and 3 of the course.

Length and Presentation:
1500 words

Criteria by which your assessment will be marked:
Will be provided by the lecturer in class.



Assessment 2: Group Assignment
Weighting: 30%
Due Date: See MyUni
Submission Details: Online through MyUni

Task:
Write a feasibility plan for a business opportunity that you have identified during the course. Use the feasibility plan outline provided. Your conclusion from this report is to either proceed to a business plan or ‘drop’ the idea in its present form. You may wish to provide a conclusion that identifies what must be changed in the concept before it is developed further. Each member of the group will receive the mark that is awarded to the assessment. Therefore, it is important that a plan is developed for the tasks of researching and writing of the report.

Scope:
This assignment will assess your understanding of course topics presented and discussed over days 1 to 6 of the course.

Length and Presentation:
4000 words

Criteria by which your assessment will be marked:
Will be provided by the lecturer in class.



Assessment 3: Exam
Weighting: 30%
Due Date: See MyUni
Submission Details:   2 Hour In-class examination

Task:
The closed-book exam will be 2 hours in duration, and will contain questions derived from the lectures and readings. Further details will be provided during the lectures.

Scope:
This assessment will assess your understanding of the course content presented and discussed throughout days 1 to 6 of the course.

Length and Presentation:
2 hour, closed book

Criteria by which your assessment will be marked:
Will be provided by the lecturer in class.



Assessment 4: Individual Participation and Group Contribution
Weighting: 10%
Due Date: Ongoing

Task:
To fully particpate in all individual and group tasks and activities throughout the duration of the course. Particiaption will be evaluated based on students’ preparedness, interaction, and in-class work (whole class and group work).

Scope:
This assessment will assess understanding of the course content presented and discussed throughout days 1 to 6 of the course.

Criteria by which your assessment will be marked:
Will be provided by the lecturer in class.