成人大片

On successful completion of this course, students will be able to:

1	Communicate and work effectively with academic and/or industry partners respective to the area under investigation.
2	Create appropriate business research study design, methodologies (data collection) and data analysis methods to satisfy project objectives.
3	Successfully plan, conduct and control the subsequent research project
4	Analyse data, interpret and present the results via a complete business research report specific to the stated research questions and objectives.
5	Communicate the implications of results to industry and academic stakeholders in the project effectively and professionally.
6	Apply relevant ethical frameworks.

There is no prescribed text for this course, but a reading list relevant to the project and discussions will be provided. However, it is expected that students will look beyond these resources and find additional literature of value.

Whilst there is no prescribed text - the following book is strongly recommended:

SPSS: Analysis without Anguish (Coakes and Steed)

PLEASE NOTE!  Any version or addition of this text will be suitable!

QUALTRICS DATA COLLECTION SUITE
As an important part of your course, you will need to become familiar with the collection of quantitative data using a web survey. You will need to get yourself an account by going to www.adelaide.qualtrics.com and using your university password.

"ADAPT” FROM THE UNIVERSITY OF ADELAIDE
ADAPT (Any Device, Any Place and Time) allows staff and students to access their learning and teaching applications on personal devices: desktops, laptops, tablets and smart phones, anywhere:

• On campus via the UofA wireless network; and
• Off campus via broadband access and 3G/4G Mobile networks.

Through this “virtual suite” you will be able to use a range of licensed software products such as Statistical Package for the Social Sciences (SPSS) and the nVIVO Qualitative Data Analysis suite.

Details for ADAPT can be found at:

Most aspects of the seminars will be recorded and copies of the slides will be provided via MyUni. However, this is a highly self-directed project and will not be slide intensive. The purpose of the seminars is to review critical aspects of the approach and structure of your business plan / thesis and to review data collection, analysis and reporting methods. As such, these seminars are more workshops than lectures. Come prepared to work on your own projects.

Course Website:

This course is delivered during 3 intensive days of teaching at the beginning of the trimester period and ongoing consultation with the lecturer will take place until the project report is submitted. During the seminar sessions students will engage in lectures, tutorial discussions and applied problem solving via case studies. The focus of the course will be a comprehensive research project – this is an individual assignment. For students studying remotely, all lecture and tutorial sessions will be recorded, and for these students maintaining close contact with the lecturer throughout the project will be critical.

The University expects full-­time students to commit approximately 9 hours for a three-­ unit course of private study outside of your regular classes. Students in this course are expected to attend sessions in this intensive delivery mode course if at all possible. Students studying remotely must review session recordings and stay in touch with the lecturer and their group members as required to maintain contact and group cohesion

Topics covered: 
Staying on track in your research
How to write a research report
Components of a research report
Terms of reference
Referencing
Setting your timelines
Elucidating your problem and objectives
Sampling methods (issues and how to avoid them – accepting limitations)
Data collection methods
Proposed analysis methods

Assessment Task	Weighting	Learning Outcome
Research Presentation	20%	1, 2, 5, 6
Research Project Part 1	20%	1, 2
Research Project Part 2	30%	2, 3, 5
Research Project Part 3	30%	2, 3, 4, 5, 6
Total	100%

Assignment 1 - Research Presentation (in class) - 20%
You will have already prepared a research proposal prior to coming into this course (or will understand what this is given that Business Research Methods or the equivalent is a pre-­requisite for this course). Using this as a basis (or an alternative document or brief) – you are required to present an overview of your planned research project to the class and your lecturer.

This will include the following components:
1. Overview of the wine business problem (why solving it is important).
2. The over-­riding research question and the associated objectives.
3. A brief over view of your research design and methodology
4. Who your units of research (people, businesses or data etc) will be.
5. Your planned analysis methods.
6. A time-­line
7. Budget if required.

You will have 15 minutes or so to get this done and then you must be prepared to take questions.
You will be marked both on the quality of your presentation and its content.
 
Assignment 2 - Research Project (Parts 1, 2 and 3) – Total 80%
Due to the nature of this research project, you will submit your report in ‘parts’. The purpose of this approach is three-­fold.

1 A research project is a large project with specific aspects. This approach breaks the project down into distinct and logical portions allowing for easier comprehension of the tasks at hand.
2 It ensures that students work consistently and manage their time specific to each part. Ensuring there is no ‘mad rush’ at the end to try and do more than can be achieved in the time specified. Good research always has strict deadlines attached to it. This approach does not permit ‘lagging’.
3 The student receives ongoing feedback – problems that may be evident in one part can be addressed before this outcome effects the entire project. The ongoing feedback also provides positive reinforcement of good work!

It is envisaged that the entire project will be approximately 6,000 (not including appendices and references). Whilst you have touched on many of these components in putting together a research proposal – in the report these aspects are more details and must be fully justified.

Research Project part 1 (20%) approx. 1500 to 2000 words
1. Introduction:
1.1. Scope and terms of reference
1.2. Importance of the research
1.3. Time frame of the research
2. Problem and objectives
3. Secondary data report (literature review)

Research Project part 2 (30%)
4. Research design (fully justified!)
4.1. Qual/Quant or mixed – strengths and limitations
5. Proposed sampling methods
5.1. Units of measure – strengths and limitations
6. Data collection instruments and methods – strengths and limitations
7. Proposed analysis methods – strengths and limitations

Research Project part 3 (30%)
There is likely to be a fair degree of variance in this part of the report due the nature and design of your project. For example, if you are doing qualitative research then it is likely to be very long due to the nature of the transcripts and thematic analysis. If you are doing a quantitative study, then there will be a lot of tables and probably appendices with validation analysis and so on. Hence, the length may vary from project to project – but it will be the most comprehensive and most challenging individual part.

8. Profile of the data
9. Data analysis
10. Discussion of findings and relevance to stated objectives and the research problem.
11. Recommendations
12. Limitations of the study and directions for future research

All assignments are to be submitted by the due date using the Turnitin facility on the course MyUni website. Assignments will be marked electronically and returned that way too. Please remember to keep a copy of all your work. Each assignment must also have an assignment cover sheet as its first page and title page after that.

Late Assignment Submission
Students are expected to submit their work by the due date to maintain a fair and equitable system.
Extensions will generally only be given for medical or other serious reasons. All requests for extensions must be emailed to the lecturer in charge of the course before the due date. Each request will be assessed on its merits. A late assignment (without prior arrangement) will be penalised by a 5% mark reduction for each day that it is late.

Return of Assignments
Lecturers aim to marked and return assignments to student within two (2) weeks of the due date with written feedback.