成人大片

On successful completion of this course students will be able to:
1 Interpret complex marketing issues and problems using relevant theories, concepts and methods
2 Evaluate and synthesise new information and existing knowledge from a multitude of sources and experiences
3 Apply contemporary marketing theories to the demands of business and management practice
4 Critically analyse case studies to derive at recommendations to address marketing issues and opportunities
5 Recognise, and take account of, the importance of ethical conduct in marketing
6 Discuss Marketing Concepts in a professional and engaging manner

Text Book or Cengage NOW: Pride, W, Ferrell, OC, Lukas, B, Schembri, S., Niininen, O, Casidy, R, (2018) Marketing Principles 3rd Asia Pacific Edition, Cengage, , Melbourne. ISDN 9780170386180

Purchase of a “Cengage Now” subscription is sufficient – all of the text information is contained as E-Book support on the website.

Course Website:

Submission requirements
1. Extensions to the due date of individual assessment may be granted under special circumstances. An extension request based on illness or on exceptional personal circumstances must include the "Supporting Statement / Certification Form" that is page 4 of the Supplementary Assessment application available at:

2. Students applying for an extension based on medical reasons must visit their medical practitioner, with that approved University form, and have the medical practitioner complete it. A normal doctor's certificate will not be accepted. For supplementary examination on compassionate grounds refer to:

3. Quality of English expression is considered to be an integral part of the assessment process.  Marks may be deducted if markers are unable to understand your answers because of grammar and spelling.

Presentation of Assignments·        
Please must retain a copy of all assignments submitted.

Assignments are to be submitted in soft copy formats. Soft copies should be submitted via the Assignment function. It is the
students’ responsibility to ensure that soft copies of assignments have been received by the teaching staff.
Lecturers can refuse to accept assignments, which have not acknowledged the University’s policy on plagiarism.

Assignment Guidelines including Referencing Details

A copy of the Postgraduate Programs: Communication Skills Guide will have been given to you at the beginning of your program. 
This guide will assist you structure your assignments.  A copy of the guide can also be downloaded from the “Assignment Requirements and Supplementary Resources” section or from

This publication also provides guidelines on a range of other important communication skills including writing essays and management reports, making oral presentations etc.

In preparing any written piece of assessment for your postgraduate studies it is important to draw on the relevant ‘literature’ to support critical analysis. Also essential is to reference the literature used. Correct referencing is important because it identifies the source of the ideas and arguments that you present, and sometimes the source of the actual words you use, and helps to
avoid the problem of plagiarism. (Further information on plagiarism is provided later in this course outline.)

The Harvard system is widely used in the Business School. Guidelines for the use of this style of referencing can be found in the Communication Skills Guide.

Further assistance with referencing is available from the Faculty’s Learning Support Advisors. The contact details are provided on page 6 of the Communication Skills Guide.

Late Assignment Submission
Students are expected to submit their work by the due date to maintain a fair and equitable system.  Extensions will generally only be given for medical or other serious reasons. All requests for extensions must be emailed to the lecturer in charge of the course before the due date.  Each request will be assessed on its merits.  A late assignment (without prior arrangement) will be penalised by a 5% mark reduction for each day that it is late.

Return of Assignments
Lecturers aim to mark and return assignments to students within two (2) weeks of the due date with written feedback.

For course details go to:

1. Extensions to the due date of individual assessment may be granted under special circumstances. An extension request based on illness or on exceptional personal circumstances must include the "Supporting Statement / Certification Form" that is page 4 of the Supplementary Assessment application available at:

2. Students applying for an extension based on medical reasons must visit their medical practitioner, with that approved University form, and have the medical practitioner complete it. A normal doctor's certificate will not be accepted. For supplementary examination on compassionate grounds refer to:

3. Quality of English expression is considered to be an integral part of the assessment process.  Marks may be deducted if markers are unable to understand your answers because of grammar and spelling.