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Course Outlines

MDIA 2213 - Photographic Imaging III

Adelaide College of ArtsandDes - Semester 2 - 2019

This course builds on the photographic and visual communication skills acquired in Photographic Imaging II. It has a location and a studio component and will cover: Shooting to a specific brief, Working within restricted time frames and the production of 3 folios based on the following themes: Environmental, Human and Commercial. The course will also build on the existing Adobe Photoshop and Adobe Lightroom knowledge by introducing advanced techniques and procedures to be used in all of the photographic assignments.

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  • General Course Information
    Course Details
    Course Code MDIA 2213
    Course Photographic Imaging III
    Coordinating Unit Media
    Term Semester 2
    Level Undergraduate
    Location/s Adelaide College of ArtsandDes
    Units 6
    Contact Up to 6 hours per week
    Available for Study Abroad and Exchange N
    Prerequisites MDIA 2212
    Incompatible Not available to students who have entered BMedia program via TAFE articulation
    Assumed Knowledge A very good understanding of SLR camera operation and computer graphic applications, such as Adobe Photoshop and Adobe Lightroom
    Restrictions Available to BMedia, BCtveArts students only
    Quota A quota of 22 applies
    Assessment Weekly skills development exercises 15%, Participation and attendance 10%, Folio of images 15%, Creative Composite 15%, Stills Presentation video 30%, Advertisement video 15%.
    Course Staff

    Course Coordinator: Associate Professor Kathryn Bowd

    Course Coordinator at TAFESA: Nicholas Bellgrove
    Lecturers: Nicholas Bellgrove (nick.bellgrove@tafesa.edu.au) and Andrew Bowden (andrew.bowden@tafesa.edu.au)
    Location: Creative Industries Centre, Tea Tree Gully
    Course Timetable

    The full timetable of all activities for this course can be accessed from .

    Lecture Subject Topic Skills Development Assessment
    1 (AM) Applied imaging SA Tourism land care stitched panorama Working to a brief; stitching software Demonstration and class exercise
    1 (PM) Page layout and design Introduction to page layout and design; InDesign: Interface and layout basics Interface and layout basics     Understand design concepts; Understand InDesign interface Business card exercise
    2 (AM) Applied imaging Landscape architecture Use of HDR Software; Perspective Control Demonstration and class exercise
    2 (PM) Page layout and design InDesign: Working with text and images Using text in columns; Formatting text; Placing and adjusting images Light apartments exercise
    3 (AM) Applied imaging Urban environment, modern homes, real estate Lighting and composition for interiors and exteriors Demonstration and class exercise
    3 (PM) Page layout and design InDesign: Using text wrap Working with text wrap and text Talented twins exercise
    4 (AM) Applied imaging People on location Understanding location lighting techniques for
    people    		 Demonstration and class exercise; Folio 1
    4 (PM) Page layout and design InDesign: Working with text and paragraph styles Using styles; Using step and repeat; Creating forms Menue exercise; Class photo exercise; Form exercise
    5 (AM) Applied imaging Self-portrait Wacom tablet use Demonstration and class exercise
    5 (PM) Page layout and design InDesign: Creating a brochure layout Creating columns and guides; Brochure layout and fold marks; Printer’s marks RSPCA brochure
    6 (AM) Applied imaging Human form, fashion Studio lighting for human form; Location Fashion Demonstration and class exercise
    6 (PM) Page layout and design Work on RSPCA brochure Work on RSPCA brochure RSPCA brochure
    7 (AM) Applied imaging Sport, weddings Techniques for fast moving subjects; Wedding Planning and shooting Demonstration and class exercise
    7 (PM) Page layout and design Work on RSPCA brochure Work on RSPCA brochure RSPCA brochure
    8 (AM) Applied imaging Transparent, reflective Car photography; Using cyclorama and tungsten lights Demonstration and class exercise
    8 (PM) Page layout and design Work on self-promotional stationary assignment Work on self-promotional stationary assignment Self-promotional stationary
    9 (AM) Applied imaging Watch Macro and reflective techniques Demonstration and class exercise; Folio 2
    9 (PM) Page layout and design Work on self-promotional stationary assignment Work on self-promotional stationary assignment Self-promotional stationary
    10 (AM) Applied imaging Beer bottle Composite imager; Masks and multiple exposures Demonstration and class exercise
    10 (PM) Page layout and design Work on self-promotional stationary assignment Work on self-promotional stationary assignment Self-promotional stationary
    11 (AM) Applied imaging Food editorial Photographing food in the studio; Planning and editing Editoria Demonstration and class exercise
    11 (PM) Page layout and design Work on self-promotional stationary assignment Work on self-promotional stationary assignment Self-promotional stationary
    12 (AM) Applied imaging Course revision and review Analysis and revision of work in progress Folio 3; All work to be completed and submitted by deadline
    12 (PM) Page layout and design Complete all tasks Complete all tasks All tasks
  • Learning Outcomes
    Course Learning Outcomes
    1. Use a Digital SLR camera on location and in a studio environment.
    2. Apply appropriate lighting techniques to a range of objects in a studio environment.
    3. Create portrait images on location and in a studio environment.
    4. Apply appropriate lighting techniques to a range of subjects on location.
    5. Use Adobe Photoshop to retouch images.
    6. Use Adobe Photoshop to make advanced selections.
    7. Use Adobe Photoshop to make adjustments to skin and other complex elements.
    8. Understand design concepts.
    9. Use InDesign to create layouts with images and text.
    10. Use InDesign to create forms.
    11. Use InDesign to create a range of self-promotional stationery.

     

    University Graduate Attributes

    No information currently available.

  • Learning Resources
    Required Resources
    Students are required to extensively use the Adobe Creative Suite (InDesign, Photoshop & Lightroom) throughout this course. The software and a computer workstation are provided to each student during the scheduled workshop sessions. Additionally, students may access unused computer workstations within the Creative Industries Centre from Mon-Thurs 7am-9pm and Fri 7am-5pm. Additionally, studio access is available at allocated times upon pre booking.
    Recommended Resources
    It is highly recommended that, students have access to their own computer workstation and the AdobeCreative Cloud. Adobe offers software student discounts and details can be found at:
    Online Learning
    Students will be provided with access to the online system used at the Creative Industries Centre.  Essential information on enrolment and other administrative information will be provided via MyUni.
  • Learning & Teaching Activities
    Learning & Teaching Modes
    Workshop classes are held each week at the Creative Industries Centre, TAFE SA. These compulsory sessions facilitate student learning through lectures, demonstrations, tutorials and group based activities.
    Workload

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    The information below is provided as a guide to assists students in engaging appropriately with the course requirements:

    • On-campus Workshop: 6 hours per week
    • Self-Directed Study (Assessment Tasks): 12 hours per week
    Note that these are expectations of the approximate amount of time required in an average week to  complete all elements of the course successfully. Actual workload is likely to vary depending on individual learning rates and assessment deadlines.
    Learning Activities Summary
    All course resources and learning activities can be accessed via TAFE SA Moodle  (). It is essential that you read/complete these resources/activities as  directed to ensure successful completion of the assessment tasks.
    Specific Course Requirements
    Compulsory attendance at classes conducted at Creative Industries Centre, Tea Tree Gully.
    Small Group Discovery Experience
    This course is taught in a small-scale, workshop environment within which all students will be expected to collaborate at times in order to achieve both group and individual learning outcomes.
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    All assessment activities can be accessed via TAFE SA Moodle (). It is essential that you read/complete these resources/activities as directed to ensure successful completion of the assessment tasks.

    • Formative: Lecturer led demonstrations with students performing tasks during the lessons.
    • Summative: Submission of assessment tasks outlined in TAFE SA Moodle by due date. A minimum of 80% of submissions need to be assessed as competent to pass this course.
    Assessment is entirely determined by teaching staff of the Creative Industries Centre and identical in  every respect to the approach and standards used in the equivalent qualifications regularly taught  through the CIC. A joint management group comprising senior staff from both UA and CIC will monitor  assessment processes and student outcomes.
    Assessment Related Requirements
    Compulsory attendance at workshops.
    Assessment Detail
    Week Subject Topic Assessment
    1 (AM) Applied imaging SA Tourism; Land Care; Stitched Panorama Folio 1
    6 images
    1 x SA Tourism
    1 x Land Care/Coast Care
    1 x Stitched panorama
    3 x Elective (3 images from one elective)
    1 (PM) Page layout and design Design concepts and basic layout Business card exercise
    2 (AM) Applied imaging Landscape architecture See Folio 1 above
    2 (PM) Page layout and design Working with text and images Light Apartments exercise
    3 (AM) Applied imaging Urban environment; Modern homes; Real estate See Folio 1 above
    3 (PM) Page layout and design Using text wrap Talented Twins exercise
    Ferrari ad' exercise
    4 (AM) Applied imaging People on location See Folio 1 above
    4 (PM) Page layout and design Working with styles and creating forms Menue exercise
    Class photo sheet exercise
    Form exercise
    5 (AM) Applied imaging Self-portrait Folio 2
    6 images
    1 x Location single portrait
    1 x Location couple/group portrait
    1 x Self-portrait
    3 x Elective (3 images from one elective)
    5 (PM) Page layout and design Creating a brochure layout RSPCA brochure
    6 (AM) Applied imaging Human form; Fashion See Folio 2 above
    6 (PM) Page layout and design Creating a brochure layout RSPCA brochure
    7 (AM) Applied imaging Sport; Weddings See Folio 2 above
    7 (PM) Page layout and design Creating a brochure layout RSPCA brochure
    8 (AM) Applied imaging Transparent; Reflective See Folio 2 above
    8 (PM) Page layout and design Creating a range of self-promotional stationary Self-promotional stationary assignment
    9 (AM) Applied imaging Watch Folio 3
    6 images
    1 x Reflective and transparent advertising images
    1 x Watch advertisement
    1 x Beer bottle shot
    3 x Elective (3 images from one elective)
    9 (PM) Page layout and design Creating a range of self-promotional stationary Self-promotional stationary assignment
    10 (AM) Applied imaging Beer bottle See Folio 3 above
    10 (PM) Page layout and design Creating a range of self-promotional stationary Self-promotional stationary assignment
    11 (AM) Applied imaging Food; Editorial See Folio 3 above
    11 (PM) Creating a range of self-promotional stationary Self-promotional stationary assignment Creating a range of self-promotional stationary
    12 (AM) Applied imaging Course revision and review No assessment; All work to be completed and submitted
    12 (PM) Page layout and design Complete all tasks All tasks
    Submission
    Assessments must be submitted on due dates. Late submissions must be negotiated with the
    lecturer through prior contact no less than three days before the due date.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through .

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines

    This section contains links to relevant assessment-related policies and guidelines - all university policies.

  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.

The 成人大片 is committed to regular reviews of the courses and programs it offers to students. The 成人大片 therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
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Adelaide, South Australia
5005 Australia

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CRICOS Provider Number 00123M


Telephone: +61 8 8313 4455

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