MDIA 2212 - Photographic Imaging II
Adelaide College of ArtsandDes - Semester 1 - 2020
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General Course Information
Course Details
Course Code MDIA 2212 Course Photographic Imaging II Coordinating Unit Media Term Semester 1 Level Undergraduate Location/s Adelaide College of ArtsandDes Units 6 Contact Up to 6 hours per week Available for Study Abroad and Exchange N Prerequisites MDIA 1008 Incompatible Not available to students who have entered BMedia program via TAFE articulation Assumed Knowledge A working understanding of SLR camera operation and computer graphic applications, such as Adobe Photoshop and Adobe Lightroom Restrictions Available to BMedia, BCtveArts students only Quota A quota of 22 applies Assessment Weekly skills development exercises 20%, Participation and attendance 10%, Folio of images 20%, Retouching assessment 15%, Fashion Model assessment 20%, Beer Bottle composite 15%. Course Staff
Course Coordinator: Associate Professor Kathryn Bowd
Course Timetable
The full timetable of all activities for this course can be accessed from .
Lecture
Subject
Topic
Skills Development
Assessment
1
Photo Fundamentals
On camera flash.
Use of dedicated on camera flash.
On camera flash.
Flash Assignment 1
Digital Imaging
Photoshop: Retouching
Retouching images with Photoshop
Class exercises.
2
Photo Fundamentals
Environmental Portraiture
Public Relations photography
Photographing people on location in their own environment.
Photograph people at an event.
Environmental Portrait. Assignment 2.
Public Relations. assignment 3.
Digital Imaging
Photoshop: Retouching (continued)
Retouching images with Photoshop
Class exercises.
3
Photo Fundamentals
Photographing transparent subjects.
Understanding specific lighting techniques for transparent subjects
Transparent objects. Assignment 4.
Digital Imaging
Retouching practice exercise.
Practice retouching
Retouching exercise.
4
Photo Fundamentals
Photographing reflective subjects
Understanding specific lighting techniques for reflective subjects
Reflective objects. Assignment 5.
Digital Imaging
Bike Track retouching assignment.
Practice retouching.
Bike Track assignment.
5
Photo Fundamentals
Studio Portraiture.
Posing, arranging and lighting people in the studio.
Studio portraiture. Asignment 6.
Digital Imaging
Photoshop: Using Smart Objects and Blend Modes
Using Smart Objects to apply Filters and using Blend Modes to combine images.
Class exercises.
6
Photo Fundamentals
Low Light
Photography in low levels of illumination.
Low Light. Assignment 7.
Digital Imaging
Photoshop: Using Darken and Lighten layers, and Dodge and Burn layers.
Using Darken and Lighten layers, and Dodge and Burn layers to adjust tone and colour of skin
Class exercises.
7
Photo Fundamentals
Bottle / beverage promotion
Studio photography of bottles / beverage in an advertising context.
Bottle /Beverage. Assignment 8.
Digital Imaging
Photoshop: Advanced selection techniques
Using advanced selection techniques to select hair.
Class exercises.
8
Photo Fundamentals
Landscape
Photographing the landscape to maximise impact and drama
Digital Imaging
Photoshop: Blurring Skin, and Sharpening
Using selections, Smart Objects and Filters to blur skin. Sharpening eyes in image.
Class exercises.
9
Photo Fundamentals
Fashion
Analysis of fashion styles and techniques to produce location fashion images
Assignment 10.
Digital Imaging
Practice exercise.
Practice exercise which combines most of the skills learned so far.
Practice exercise.
10
Photo Fundamentals
Photo Essay
Planning and shooting of sequential images to produce an essay using photographs
Photo Essay. Assignment11.
Digital Imaging
Practice exercise.
Practice exercise which combines most of the skills learned so far.
Practice exercise.
11
Photo Fundamentals
Architecture
Understanding and controlling perspective in the production of architectural images.
Architecture Assignment 12.
Digital Imaging
The Model assignment
The Model assignment assesses most of the skills acquired so far.
The Model assignment.
12
Photo Fundamentals
Course revision and review
Analysis and revision of work in progress.
No assessment.
All work to be completed and submitted.
Digital Imaging
Introduction to Page Layout and Design (InDesign) subject.
Introduction to design concepts and also the InDesign interface.
Class exercises.
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Learning Outcomes
Course Learning Outcomes
1. Use a Digital SLR camera on location and in a studio environment
2. Apply appropriate lighting techniques to a range of objects in a studio environment
3. Create portrait images on location and in a studio environment
4. Apply appropriate lighting techniques to a range of subjects on loction
5. Use Adobe Photoshop to retouch images.
6. Use Adobe Photoshop to make advanced selections.
7. Use Adobe Photoshop to make adjustments to skin and other complex elements.
8. Understand design concepts.
9. Use InDesign to create basic text.University Graduate Attributes
No information currently available.
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Learning Resources
Required Resources
Students are required to extensively use the Adobe Creative Suite (InDesign, Photoshop & Lightroom) throughout this course. The software and a computer workstation are provided to each student during the scheduled workshop sessions. Additionally, students may access unused computer workstations within the Creative Industries Centre from Mon-Thurs 7am-9pm and Fri 7am-5pm. Additionally, studio access is available at allocated times upon pre booking.Recommended Resources
It is highly recommended that, students have access to their own computer workstation and the Adobe Creative Cloud. Adobe offers software student discounts and details can be found at: http://www.adobe.com/au/products/creativecloud.htmlOnline Learning
Students will be provided with access to the online system used at the Creative Industries Centre. Essential information on enrolment and other administrative information will be provided via MyUni. -
Learning & Teaching Activities
Learning & Teaching Modes
Workshop classes are held each week at the Creative Industries Centre, TAFE SA. These compulsory sessions facilitate student learning through lectures, demonstrations, tutorials and group based activities.Workload
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
The information below is provided as a guide to assists students in engaging appropriately with the course requirements:
• On-campus Workshop: 6 hours per week
• Self-Directed Study (Assessment Tasks): 12 hours per week
Note that these are expectations of the approximate amount of time required in an average week to complete all elements of the course successfully. Actual workload is likely to vary depending on individual learning rates and assessment deadlines.Learning Activities Summary
Required Resources and Learning Activities: All course resources and learning activities can be accessed via TAFE SA Moodle (http://moodle.tafesa.edu.au). It is essential that you read/complete these resources/activities as directed to ensure successful completion of the assessment tasks.Specific Course Requirements
Attendance at classes conducted at Creative Industries Centre, Tea Tree Gully -
Assessment
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
All assessment activities can be accessed via TAFE SA Moodle (http://learn.tafesa.edu.au). It is essential that you read/complete these resources/activities as directed to ensure successful completion of the assessment tasks. Formative: Lecturer led demonstrations with students performing tasks during the lessons. Summative: Submission of assessment tasks outlined in TAFE SA Moodle by due date. A minimum of 80% of submissions need to be assessed as competent to pass this course. Assessment is entirely determined by teaching staff of the Creative Industries Centre and identical in every respect to the approach and standards used in the equivalent qualifications regularly taught through the CIC. A joint management group comprising senior staff from both UA and CIC will monitor assessment processes and student outcomes.
Due to the current COVID-19 situation, modified arrangements have been made to assessments to facilitate remote learning and teaching. Assessment details provided here reflect recent updates.
For details on each assessment activity, please view 'Assessment Detail' below.
1. Removal of studio requirement for folio images. (studio images are still present in the visual diary)
2. Portrait images to be of family or friends (someone they live with) rather than being a business owner.
3. Beer bottle image - Students will shoot a bottle of their choice on location and complete the post production requirements on files of a beer bottle provided by TAFE.Assessment Detail
Week and Assessment
1 Flash Assignment 1. Production of a series of images demonstrating appropriate use of dedicated on-camera flash. 1.30pm Digital Imaging Retouching Class retouching exercises.
2 Assignment 2. Production of 2 portrait images depicting a person in their work environment Public Relations. assignment 3. Production of 2 PR type images of people at an event using on-camera flash. 1.30pm Digital Imaging Retouching Class retouching exercises.
3 Assignment 4. Production of two different images of transparent subjects photographed in the studio. 1.30pm Digital Imaging Retouching practice. Retouching practice exercise.
4 Assignment 5. Production of 2 different images of reflective subjects photographed in the studio. 1.30pm Digital Imaging Bike Track retouching assignment. Bike Track assignment.
5 Assignment 6. Production of 2 different portraits of a single person photographed in the studio. Production of 2 different portraits of either a couple or a group photographed in the studio. 1.30pm Digital Imaging Smart Objects and Blend Modes. Class Smart Objects exercises. Class Blend Modes exercises.
6 Assignment 7. Production of 4 images of a variety of subjects photographed on location in low levels of illumination. 1.30pm Digital Imaging Darken and Lighten layers. Dodge and Burn layers Class Darken and Lighten layers exercises. Class Dodge and Burn layers exercises.
7 Assignment 8. Production of an image of a bottle or beverage in an Advertising context. 1.30pm Digital Imaging Advanced selection techniques Class advanced selection techniques exercises.
8 Assignment 9. Production of 2 different B&W or Coloured images of the landscape. 1.30pm Digital Imaging Blurring skin. Sharpening an image. Class skin blurring exercises. Class image sharpening exercises.
9 Assignment 10. Production of 2 Images depicting two different styles of fashion photography on location. 1.30pm Digital Imaging Practice exercise. Class practice exercise.
10 Assignment 11. The production of 6 sequential images that depict an essay using photographs. 1.30pm Digital Imaging Practice exercise. Class practice exercise.
11 Assignment 12. Production of two images of architecture; one interior and one exterior (dusk or dawn). 1.30pm Digital Imaging The Model assignment. The Model assignment.
12 All work to be completed and submitted. 1.30pm Digital Imaging Introduction to Page Layout and Design subject. Class exercises.Submission
Assessments must be submitted on due dates. Late submissions must be negotiated with the lecturer through prior contact no less than three days before the due date.Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
All TAFE Electives will use the following grading scheme
Grade
Mark
Description
NGP
Non Graded Pass
FNS
Fail No Submission
F
Fail
Final results for this course will be made available through .
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Student Feedback
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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Student Support
- Academic Integrity for Students
- Academic Support with Maths
- Academic Support with writing and study skills
- Careers Services
- Library Services for Students
- LinkedIn Learning
- Student Life Counselling Support - Personal counselling for issues affecting study
- Students with a Disability - Alternative academic arrangements
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Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangements Policy
- Academic Integrity Policy
- Academic Progress by Coursework Students Policy
- Assessment for Coursework Programs Policy
- Copyright Compliance Policy
- Coursework Academic Programs Policy
- Intellectual Property Policy
- IT Acceptable Use and Security Policy
- Modified Arrangements for Coursework Assessment Policy
- Reasonable Adjustments to Learning, Teaching & Assessment for Students with a Disability Policy
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
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Fraud Awareness
Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.
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