MDIA 1010 - Digital Production I
Tea Tree Gully - Semester 2 - 2016
The course information on this page is being finalised for 2016. Please check again before classes commence.
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General Course Information
Course Details
Course Code MDIA 1010 Course Digital Production I Coordinating Unit Media Term Semester 2 Level Undergraduate Location/s Tea Tree Gully Units 6 Contact 6 hours per week Available for Study Abroad and Exchange N Prerequisites At least 12 units of level 1 Arts courses or equivalent, including at least 6 units of MDIA Level I courses Incompatible Not available to students who have entered BMedia program via TAFE articulation Assumed Knowledge Familiarity with basic computer graphic applications, such as Adobe Photoshop and Final Cut Pro Restrictions Available to BMedia students only Quota 17 Course Staff
Course Coordinator: Associate Professor Peter Pugsley
Course Timetable
The full timetable of all activities for this course can be accessed from .
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Learning Outcomes
Course Learning Outcomes
This course is a compulsory element of the major in Digital Production available in the BMedia degree through the 成人大片/TAFESA articulation agreement. It is only available to students studying the BMedia degree. It may be taken by BMedia students who do not intend to complete the full majors and contribute to the Free Elective portion of their degree at Level I.
Learning Outcomes
1. Understand basic principles of design for e-book and magazine production
2. Use appropriate technologies for magazine and web page layout
3. Produce basic web pages using varied design applications and coding
4. Compose a page incorporating elements and features that meet the client’s design brief and is print ready 5. Demonstrate an ability to find and use information relevant to the task from a variety of information sourcesUniversity Graduate Attributes
No information currently available.
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Learning Resources
Required Resources
Facilities and resources will be provided through the Creative Industries Centre, Tea Tree Gully; some additional resources will be available to students through the Discipline of Media, 成人大片Recommended Resources
Access to following applications: Autodesk Maya, Adobe Photoshop, and Adobe InDesign.Online Learning
Students will be provided with access to the online system used at the Creative Industries Centre. Essential information on enrolment and other administrative information will be provided via MyUni. -
Learning & Teaching Activities
Learning & Teaching Modes
Practice based learningWorkload
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
96 hours class teaching; approximately 210 hours of independent work to complete assignmentsLearning Activities Summary
This is a practice-based course that provides a thorough grounding in the essential skills required to use industry-standard, computer graphic applications. Students complete tasks assigned in workshop classes under the active instruction of members of CIC staffSpecific Course Requirements
Attendance at classes conducted at Creative Industries Centre, Tea Tree Gully -
Assessment
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
In order to pass this subject you must successfully complete two assessment tasks:
Assessment 1: Logo and Stationery Design. 40% of Total Grade, Hurdle Requirement
Assessment 2: Flyer Design. 60% of Total Grade
Formative: Lecturer led software demonstrations with students submitting files at end of lessons
Summative: Individual projects demonstrating knowledge acquired during formative exercises
80% of submissions need to be assessed as competent to pass
Assessment is entirely determined by teaching staff of the Creative Industries Centre and identical in every respect to the approach and standards used in the equivalent qualifications regularly taught through the CIC. A joint management group comprising senior staff from both UA and CIC will monitor assessment processes and student outcomes.Assessment Related Requirements
Compulsory attendance at workshops and location workAssessment Detail
Detailed assessment outlines and marking guides are provided via TAFE SA Learn. Additionally, both assessments will be discussed in detail during the workshop sessions.
Assessment 1: Logo and Stationery Design You will chose a provided client and design a corporate brand consisting of a logo, business card and letterhead. Additionally, you will be required to submit evidence of the design process you have undertaken which should include research, concept design, peer feedback and finished art.
Assessment 2: Flyer Design You will design a series of promotional flyers for three different events occurring within Adelaide. Each event has it’s own distinctive target audience and the flyers must portray a message which is suitable to the topic. You will consider the use graphic design theories such as colour usage, hierarchy, focal point and the rule of thirds when composing the layout. Additionally, good typographical practices must also be utilised.
Submission Assessments are submitted via the Creative Industries Submission Drive and TAFE SA Learn. Please note: the Submission Drive can only be accessed on-campus at the Creative Industries Centre, TAFE SA.Submission
Assessments must be submitted on due dates. Late submissions must be negotiated with the lecturer through prior contact no less than three days before the due date.Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through .
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Student Feedback
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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Student Support
- Academic Integrity for Students
- Academic Support with Maths
- Academic Support with writing and study skills
- Careers Services
- Library Services for Students
- LinkedIn Learning
- Student Life Counselling Support - Personal counselling for issues affecting study
- Students with a Disability - Alternative academic arrangements
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Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangements Policy
- Academic Integrity Policy
- Academic Progress by Coursework Students Policy
- Assessment for Coursework Programs Policy
- Copyright Compliance Policy
- Coursework Academic Programs Policy
- Intellectual Property Policy
- IT Acceptable Use and Security Policy
- Modified Arrangements for Coursework Assessment Policy
- Reasonable Adjustments to Learning, Teaching & Assessment for Students with a Disability Policy
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
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Fraud Awareness
Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.
The 成人大片 is committed to regular reviews of the courses and programs it offers to students. The 成人大片 therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
