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Course Outlines

AGRIBUS 7055 - Global Food and Agricultural Markets

North Terrace Campus - Trimester 1 - 2022

International food and agricultural markets have changed dramatically over the last several decades due to accelerating technological change, growing international trade, industrial integration, increasing disposable incomes, and rising food safety and environmental concerns. The agri-food system has evolved from producing and selling primarily homogeneous agricultural commodities to focusing more on value-adding, differentiation and coordination with other firms in the food chain. In order to remain competitive, some agribusiness firms are developing more of a marketing orientation, focusing increasingly on product development to meet heterogeneous consumer preferences and distinct market segments. The dynamic and increasingly global nature of food systems increases the need for sophisticated skills in market analysis, market planning and marketing management. This course approaches global food and agricultural marketing from a managerial perspective. It introduces the basic concepts in economic and marketing theories and place them in the unique context of food and agricultural production, processing, distribution, wholesaling and retailing, where discussion of markets are integrated with business marketing principles and strategy. Students will gain an understanding of the unique and changing structural, institutional, organizational and political aspects of food chains, as well as the fundamental economic theories and concepts necessary for analysis of global food and agricultural markets.

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  • General Course Information
    Course Details
    Course Code AGRIBUS 7055
    Course Global Food and Agricultural Markets
    Coordinating Unit Centre for Global Food & Resources
    Term Trimester 1
    Level Postgraduate Coursework
    Location/s North Terrace Campus
    Units 3
    Contact Taught as an intensive
    Available for Study Abroad and Exchange Y
    Assumed Knowledge Basic understanding of Agriculture & food production &/or business principles
    Assessment Assignments and in-class exercises, engagement
    Course Staff

    Course Coordinator: Dr Di Zeng

    Name: Dr. Di Zeng
    Location: Room 6.24, Level 6 Nexus 10
    Telephone: 8313 6226 (work, email preferred)
    Email: di.zeng@adelaide.edu.au
    Consultation hours: By appointment, please email
    Course Timetable

    The full timetable of all activities for this course can be accessed from .

  • Learning Outcomes
    Course Learning Outcomes

    On successful completion of this course, students will be able to:

    1. Describe the mechanisms of and factors affecting market demand and supply;
    2. Identify the trends and socioeconomic mechanisms in global food markets;
    3. Analyse market opportunities/threats for rising agribusinesses;
    4. Apply basic economic and financial methods to address food market/marketing issues.
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)

    Attribute 1: Deep discipline knowledge and intellectual breadth

    Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.

    		 1,2,3,4

    Attribute 2: Creative and critical thinking, and problem solving

    Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.

    		 1,2,3,4

    Attribute 3: Teamwork and communication skills

    Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.

    		 1,2,3,4

    Attribute 4: Professionalism and leadership readiness

    Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.

    		 1,2,3,4

    Attribute 5: Intercultural and ethical competency

    Graduates are responsible and effective global citizens whose personal values and practices are consistent with their roles as responsible members of society.

    		 2,3,4

    Attribute 8: Self-awareness and emotional intelligence

    Graduates are self-aware and reflective; they are flexible and resilient and have the capacity to accept and give constructive feedback; they act with integrity and take responsibility for their actions.

    		 2,3,4
  • Learning Resources
    Required Resources
    It is recommended that student also read, view or listen to other material on the topic so they can bring different points of view to class discussions.

    Given COVID-restrictions, a follow-up session over Zoom will be held twice a week to allow offshore students to conduct Q & A. In-class students are welcome to join, too, though they are encouraged to ask questions either after each teaching session or see me at agreed time with email arrangements.
    Recommended Resources
    Please refer to MyUni
    Online Learning
    Please refer to MyUni
  • Learning & Teaching Activities
    Learning & Teaching Modes
    The course will use a participatory approach. Due to COVID-induced restrictions, the course will be taught using a dual approach that allow students to either attend class or participate in remote learning. The 4-hour lectures will use a combination of a regular lecture format, case studies and discussions. The course will make extensive use of MyUni. Students will need check MyUni and their email account regularly.
    Workload

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.


    The University expects full-time students (i.e. those taking 12 units per semester) to devote a total of 48 hours per week to their studies. This means students will need to work intensively during the 3-week course.
    Learning Activities Summary
    Learning Activities Related Learning Outcomes
    Lectures 1,2,4
    Case studies 1,2,4
    Classroom discussions 3,4

    Learning Activities Schedule

    Topics:
    1. Food & agricultural microeconomics I
      1. What is a market?
      2. Economic analysis of markets I
      3. Economic analysis of markets II
    2. Food & agricultural microeconomics II
      1. Welfare dynamics
      2. Market structure
      3. Market failure
    3. Market mechanisms
      1. Alignment of demand and supply
      2. Agent behaviour
      3. Price dynamics
    4. Food & agricultural macroeconommics
      1. The demand side: food consumption
      2. The supply side: agricultural production
      3. Overview of the global food markets
    5. International agricultural trade
      1. Economic theories
      2. International agricultural trade practices
      3. Case studies
    6. Related markets
      1. Agricultural input markets
      2. Financial markets
      3. Natural resource and environmental markets
    7. Agribusiness
      1. The role of agribusiness
      2. Agribusiness management and organisation
      3. Geography, demography and market locations
    8. Agricultural marleting
      1. Agricultural marketing I
      2. Agricultural marketing II
      3. Case studies
    9. Strategic behaviour under risk and uncertainty
      1. Risk and uncertainty I
      2. Risk and uncertainty II
      3. Review + final exercise
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    Assessment Task Task Type Due Weighting Learning Outcome
    Attendance (either in-class or virtual) Individual

    Week 3

    		 10% 1,2,3,4
    Completion of academic honesty module Individual

    Week 3

    		 2% 1,2,3,4
    Interaction and participation  Individual

    Week 3

    		 8% 1,2,3,4
    Assignment Individual Week 3 50% 1,2,3,4
    Final exercise Individual Week 3 30% 1,3,4
    Total 100%
    Note that two marks deduction (out of the marks for each assignment) will be given for every working day elapsed after the deadline.

    Due to the current COVID-19 situation modified arrangements have been made to assessments to facilitate remote learning and teaching. Assessment details provided here reflect recent updates.

    The final one-hour in-class exercise will be implemented in a hybrid mode when students can optionally come to class and do the paper-based exercise or do it remotely online. Remote students will receive the problem set at 12pm that day and will be required to submit their answers by 1pm the same day.
    Assessment Detail
    Please see MyUni
    Submission
    All submission of assignments needs to be through MyUni.

    Note that two marks deduction (out of the marks for each assignment) will be given for every working day elapses after the deadline.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through .

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines

    This section contains links to relevant assessment-related policies and guidelines - all university policies.

  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.

The 成人大片 is committed to regular reviews of the courses and programs it offers to students. The 成人大片 therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
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