AGRIBUS 7055 - Global Food and Agricultural Markets
North Terrace Campus - Semester 2 - 2016
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General Course Information
Course Details
Course Code AGRIBUS 7055 Course Global Food and Agricultural Markets Coordinating Unit Centre for Global Food & Resources Term Semester 2 Level Postgraduate Coursework Location/s North Terrace Campus Units 3 Contact Up to 4 hours per week Available for Study Abroad and Exchange Y Assumed Knowledge Basic understanding of Agriculture & food production &/or business principles Assessment Assignments Oral Presentation and Exams Course Staff
Course Coordinator: Dr Di Zeng
Name: Dr. Di Zeng Location: Room 5.24, Level 5 Nexus 10 Telephone: 8313 6226 (work, email preferred) Email: di.zeng@adelaide.edu.au Consultation hours: Tuesday 9am-11am Course Timetable
The full timetable of all activities for this course can be accessed from .
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Learning Outcomes
Course Learning Outcomes
Course aims are to provide students with:
1. An understanding of the fundamental principles of economics and marketing as they relate to global food markets;
2. An understanding of the relationship between food marketing, domestic and international trade policy, food security, nutrition, and resource and environmental issues from a global and business management perspective;
3. The ability to apply relevant conceptual frameworks and analytical tools necessary to predict and explain market and consumer behaviour and make business management decisions;
4. A sound understanding of the principles and methods necessary to interpret and evaluate research projects and results relating to marketing and the operation of international agricultural and food markets.
Course objectives are for students to gain knowledge and skills to:
1. Understand and identify the characteristics and economic functions of the various upstream and downstream firms and institutions involved in various global food and agricultural marketing systems;
2. Appreciate the importance and the complexity of the agricultural and food marketing system to the global economy;
3. Analyse, evaluate and explain the market forces that affect agricultural commodity and food product supply, demand and price discovery;
4. Understand the role of markets and marketing in coordinating economic activities within the global food and agricultural marketing system;
5. Analyse and evaluate the relationship and impact on selected food and agricultural sectors of different types of market structure on market conduct and market performance;
6. Understand the role and effects of government policy and regulation in food and agricultural marketing;
7. Understand the increasingly important role of product differentiation and product marketing rather than commodity marketing as consumers and supermarkets become more demanding of global food and agricultural marketers;
8. Apply their understanding of economic and marketing theory and analytical tools in order to evaluate various marketing issues, explain consumer behaviour and commodity and food product prices.
9. Improve their written and oral communication abilities to help them work effectively in an agribusiness environment;
10. Develop teamwork and leadership skills, solve problems and anticipate opportunities in international agribusiness.University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Deep discipline knowledge
- informed and infused by cutting edge research, scaffolded throughout their program of studies
- acquired from personal interaction with research active educators, from year 1
- accredited or validated against national or international standards (for relevant programs)
1-8 Critical thinking and problem solving
- steeped in research methods and rigor
- based on empirical evidence and the scientific approach to knowledge development
- demonstrated through appropriate and relevant assessment
1-10 Teamwork and communication skills
- developed from, with, and via the SGDE
- honed through assessment and practice throughout the program of studies
- encouraged and valued in all aspects of learning
9-10 Career and leadership readiness
- technology savvy
- professional and, where relevant, fully accredited
- forward thinking and well informed
- tested and validated by work based experiences
1-10 Intercultural and ethical competency
- adept at operating in other cultures
- comfortable with different nationalities and social contexts
- able to determine and contribute to desirable social outcomes
- demonstrated by study abroad or with an understanding of indigenous knowledges
2-10 Self-awareness and emotional intelligence
- a capacity for self-reflection and a willingness to engage in self-appraisal
- open to objective and constructive feedback from supervisors and peers
- able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
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Learning Resources
Required Resources
It is recommended that student also read, view or listen to other material on the topic so they can bring different points of view to class discussions.Recommended Resources
Please refer to MyUniOnline Learning
Please refer to MyUni -
Learning & Teaching Activities
Learning & Teaching Modes
The course will use a participatory approach. Students are expected to attend all lectures and engage positively. The 6-hour lecture will use a combination of a regular lecture format, case studies and classroom discussions. The course will make extensive use of MyUni. Students will need check MyUni and their email account regularly.Workload
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
The University expects full-time students (i.e. those taking 12 units per semester) to devote a total of 48 hours per week to their studies. This means students will need to work intensively during the 3-week course.Learning Activities Summary
Topics:- Market essentials
- What is a market?
- Economic analysis of agricultural and food markets
- The demand side: food consumption
- The supply side: agricultural production
- Overview of the global food markets
- Alighment of demand and supply
- Agricultural development and food security
- Environmental markets
- International trade of agricultural products
- Regional agricultural and food markets
- Affluent nations
- Developing economies
- Asian Pacific countries
- Interregional differences and simialrities
- Agribusiness and agricultural marketing
- The rise of agribusiness
- Agribusiness organisation
- Agricultural and food marketing
- Business location
- Agribusiness management
- The role of agribusiness manager
- Financial management
- Operations management
- Human resources management
- Strategic behavior of agribusiness
- Strategic market planning
- Agribusiness investment decisions
- Course review
- Final Examination
- Market essentials
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Assessment
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
Note that two marks deduction (out of the marks for each assignment) will be given for every working day elapses after the deadline.Assessment Task Collaborative/Individual Weight Time requirement (approx.) Due date Attendance Individual 10% All lecture hours N/A Classroom discussion Collaborative 14% Random N/A Assignment 1 Individual 10% 1 hour 10am 01 Aug Assignment 2 Individual 10% 1 hour 10am 05 Aug Assignment 3 Individual 10% 1 hour 10am 08 Aug Assignment 4 Individual 10% 1 hour 10am 13 Aug Assignment 5 Individual 10% 2 hours 4pm 15 Aug Final Examination Individual 26% 2 hours 4pm 15 Aug
Assessment Detail
Please refer to 'Attachment to the Course Outline' on MyUni.Submission
No information currently available.
Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through .
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Student Feedback
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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Student Support
- Academic Integrity for Students
- Academic Support with Maths
- Academic Support with writing and study skills
- Careers Services
- Library Services for Students
- LinkedIn Learning
- Student Life Counselling Support - Personal counselling for issues affecting study
- Students with a Disability - Alternative academic arrangements
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Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangements Policy
- Academic Integrity Policy
- Academic Progress by Coursework Students Policy
- Assessment for Coursework Programs Policy
- Copyright Compliance Policy
- Coursework Academic Programs Policy
- Intellectual Property Policy
- IT Acceptable Use and Security Policy
- Modified Arrangements for Coursework Assessment Policy
- Reasonable Adjustments to Learning, Teaching & Assessment for Students with a Disability Policy
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
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Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.
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