成人大片

MDIA 2306 - Approaches to Media

North Terrace Campus - Semester 2 - 2023

This course examines the different traditions within media theory. It maps the major theoretical traditions of the field including political economy and communication theories, textual theories and audience theories. It considers the impacts of digital networked communication and how they might be thought about. It also investigates the social and cultural processes implicated in the production and consumption of media forms. Issues range from the political economy of the media, the significance of ownership, the negotiations of power and the relative positions of citizens, corporations and the State. Students will consider a number of key concepts, and examine the writings of several key thinkers working in and around this field. They will also be encouraged to compare and contrast different approaches, so that they are able to recognise the different theoretical concerns and emphases in play. Discussion will range across a selection of themes and issues, from the more traditional (e.g. debates about ideology and signification) to the more contemporary (e.g. debates about privacy and surveillance).

  • General Course Information
    Course Details
    Course Code MDIA 2306
    Course Approaches to Media
    Coordinating Unit Media
    Term Semester 2
    Level Undergraduate
    Location/s North Terrace Campus
    Units 3
    Contact Up to 3 hours per week
    Available for Study Abroad and Exchange Y
    Prerequisites At least 12 units of Level I undergraduate study, including 3 units of MDIA Level I courses
    Incompatible MDIA 3303
    Assessment Online Exercises, Media Analysis, Active participation and engagement
    Course Staff

    Course Coordinator: Associate Professor Michelle Phillipov

    Course Timetable

    The full timetable of all activities for this course can be accessed from .

  • Learning Outcomes
    Course Learning Outcomes

    On completion of this course you should be able to:

    1. Demonstrate awareness of the social impacts of media and digital technologies, and of the role of media and communications theory in understanding and explaining these.

    2. Identify and explain major theoretical approaches in media studies, and apply these to the interpretation and analysis of contemporary media texts and technologies.

    3. Demonstrate skills in reading, and critically reflecting on, relevant academic literature, and in academic research and writing,
    as appropriate to work at Level II.

    4. Critically analyse contemporary media texts and technologies, with attention to questions of meaning, power, identity, and subjectivity.


    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)

    Attribute 1: Deep discipline knowledge and intellectual breadth

    Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.

    1, 2, 3, 4

    Attribute 2: Creative and critical thinking, and problem solving

    Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.

    3, 4

    Attribute 3: Teamwork and communication skills

    Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.

    3, 4

    Attribute 4: Professionalism and leadership readiness

    Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.

    1, 4

    Attribute 5: Intercultural and ethical competency

    Graduates are responsible and effective global citizens whose personal values and practices are consistent with their roles as responsible members of society.

    3, 4

    Attribute 7: Digital capabilities

    Graduates are well prepared for living, learning and working in a digital society.

    1, 2, 4

    Attribute 8: Self-awareness and emotional intelligence

    Graduates are self-aware and reflective; they are flexible and resilient and have the capacity to accept and give constructive feedback; they act with integrity and take responsibility for their actions.

    1, 4
  • Learning Resources
    Required Resources
    Required readings for each week will be available via the MyUni course site. You will need to complete these readings each week prior to attending your workshop.
    Online Learning
    You will need continual access to MyUni to access course resources and to stay informed about course activities. All assessment tasks,
    including online quizzes and written assignments, will be submitted electronically via MyUni.
  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course is taught via a 3-hour weekly workshop. There are no lectures and workshops are not recorded. You will need to complete your required reading each week prior to attending your workshop.
    Workload

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    Structured learning: weekly 3 hour workshops (10 in total)
    Workshop preparation: 1-3 hours reading per week
    Assignment preparation: 5-7 hours per week
    Learning Activities Summary
    1: Introduction
    2: Approaching media
    3: Media and power
    4: Power and media
    5: Passionate and precarious work
    6: The datafied self
    7: Platform vernaculars and algorithmic imaginaries
    8: Environment
    9: Health
    10: Disability
    11: Conclusion
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    Task Worth Learning outcomes
    Online exercises 40% 2, 3
    Essay 50% 1, 2, 3, 4
    Participation 10% 1, 2, 3, 4
    Assessment Detail

    No information currently available.

    Submission
    All online exercises and written assignments will be submitted electronically via the MyUni course site.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through .

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.

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