MDIA 3310 - Professional Practice
North Terrace Campus - Semester 1 - 2014
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General Course Information
Course Details
Course Code MDIA 3310 Course Professional Practice Coordinating Unit Media Term Semester 1 Level Undergraduate Location/s North Terrace Campus Units 3 Contact Up to 3 hours per week Prerequisites 12 units Advanced Level Media Incompatible MDIA 3301 Restrictions Available to B Media students only Assessment Attendance & participation 10%, Research essay 30%, Media skills project 30%, Professional writing exercise 30% Course Staff
Course Coordinator: Dr Ying Jiang
Course Timetable
The full timetable of all activities for this course can be accessed from .
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Learning Outcomes
Course Learning Outcomes
At the successful completion of the course, students will be able to:
1 Critically analyse critically communication principles in the context of contemporary society 2 Demonstrate understanding of the extent to which their skills meet the needs of the community in the digital era 3 Demonstrate strong practical skills involving problem solving, such as investigation of facts, the recognition of issues, the analysis of problems and situations, the use of tactics and decision-making 4 Demonstrate highly-developed awareness of the ways in which contemporary media professions are in a process of change resulting from the increasing reliance on digital communication forms 5 Acquire an understanding and appreciation of the importance of career planning and continuing professional development 6 Demonstrate the ability to complete an e-Portfolio consisting of skill assessment and career plan used for career advancement 7 Demonstrate the ability to participate as an active and informed member of society 8 Demonstrate the ability to identify, take responsibility for, and achieve personal goals University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Knowledge and understanding of the content and techniques of a chosen discipline at advanced levels that are internationally recognised. 2,3,4,5 The ability to locate, analyse, evaluate and synthesise information from a wide variety of sources in a planned and timely manner. 1,6 An ability to apply effective, creative and innovative solutions, both independently and cooperatively, to current and future problems. 3,4,8 Skills of a high order in interpersonal understanding, teamwork and communication. 3,4,5,8 A proficiency in the appropriate use of contemporary technologies. 2,6 A commitment to continuous learning and the capacity to maintain intellectual curiosity throughout life. 5 A commitment to the highest standards of professional endeavour and the ability to take a leadership role in the community. 7,8 An awareness of ethical, social and cultural issues within a global context and their importance in the exercise of professional skills and responsibilities. 1,2 -
Learning Resources
Required Resources
Textbook is not required for this course. Reading materials will be provided on MyUni. -
Learning & Teaching Activities
Learning & Teaching Modes
Lectures supported by problem-solving tutorials which develop the lecture material.Workload
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
WORKLOAD TOTAL HOURS 1 x 2-hour lecture (or equivalent) per week 24 hours per semester 1 x 1-hour tutorial per week 12 hours per semester 3 hours reading per week 36 hours per semester 4 hours group work per week 48 hours per semester 3 hours research per week 36 hours per semester TOTAL WORKLOAD 156 hours per semester Learning Activities Summary
Schedule Week 1 What is a media profession & Project brief from participating organisations Week 2 E-portfolio and self-presentation for media careers Week 3 Planning a public relations career Week 4 Planning a journalism career Week 5 Planning a marketing & advertising career Week 6 Strategic planning and develop a communication strategy Week 7 Media and communication project management Week 8 Media project report writing and online professional writing Week 9 Finding jobs & preparing for job interviews Week 10 Freelancing jobs & business requirements for freelancing professionals Week 11 Employability Week 12 Feedback from participating organisations Small Group Discovery Experience
In this course, students will be provided opportunities to tackle communication issues for organizations based in Adelaide. At the beginning of this course, representatives from these four organisations will introduce their projects in the lecture; in the first couple of weeks, students in each tutorial will be divided into four small groups according to their strengths, skills and interests in the four projects. In other words, each tutorial group is viewed as a “Consultancy Company”, which provides communication and media related consultation services for organisations. -
Assessment
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
Assessment Task Task Type Weighting Learning Outcome E-Portfolio Formative and Summative 20% 2,4,5,6 Group Project Report Formative and Summative 30% 3,4,7 Individual Professional Practice Reflection Paper Summative 40% 6,8 Tutorial Participation and Professional Conduct Formative and Summative 10% 1,3,8 Assessment Detail
E-Portfolio (20%): students are required to create an electronic portfolio by using blogs, wikis, Facebook pages or other online platforms.
Group Project Report (30%): students work in a group and produce a report of 1800 words (or equivalent) on a chosen project.
Individual Professional Practice Reflection (40%): students submit a reflection paper of 1600 words (not including references/bibliography).
Tutorial Participation and Professional Conduct (10%): attendance and participation in tutorials.Submission
Information available on enrolment.Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through .
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Student Feedback
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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Student Support
- Academic Integrity for Students
- Academic Support with Maths
- Academic Support with writing and study skills
- Careers Services
- Library Services for Students
- LinkedIn Learning
- Student Life Counselling Support - Personal counselling for issues affecting study
- Students with a Disability - Alternative academic arrangements
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Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangements Policy
- Academic Integrity Policy
- Academic Progress by Coursework Students Policy
- Assessment for Coursework Programs Policy
- Copyright Compliance Policy
- Coursework Academic Programs Policy
- Intellectual Property Policy
- IT Acceptable Use and Security Policy
- Modified Arrangements for Coursework Assessment Policy
- Reasonable Adjustments to Learning, Teaching & Assessment for Students with a Disability Policy
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
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Fraud Awareness
Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.
The 成人大片 is committed to regular reviews of the courses and programs it offers to students. The 成人大片 therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
