MDIA 2302 - Researching Media
North Terrace Campus - Semester 1 - 2024
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General Course Information
Course Details
Course Code MDIA 2302 Course Researching Media Coordinating Unit Media Term Semester 1 Level Undergraduate Location/s North Terrace Campus Units 3 Contact Up to 3 hours per week Available for Study Abroad and Exchange Y Prerequisites At least 12 units of Level I undergraduate study, including 3 units of MDIA Level I courses Incompatible MDIA 2204 Assessment 2 Online Quizzes, First Assignment, Second Assignment, Participation and attendance. Course Staff
Course Coordinator: Dr John Budarick
Course Timetable
The full timetable of all activities for this course can be accessed from .
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Learning Outcomes
Course Learning Outcomes
At the successful completion of this course, students will be able to:
1 Demonstrate knowledge of research literacy 2 Demonstrate a sound knowledge of basic research methods 3 Demonstrate an understanding of the significant risk and ethical issues raised by the conduct of media research 4 Demonstrate a working knowledge of the theories and frameworks through which media are analysed and understood 5 Demonstrate familiarity with research into media audiences and users 6 Develop an understanding of media industries and institutions, particularly the role that research plays within the knowledge economy and future career development 7 Develop a high level of written and oral communication skills University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Attribute 1: Deep discipline knowledge and intellectual breadth
Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.
1,2,3,4,5,6,7, Attribute 2: Creative and critical thinking, and problem solving
Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.
2,3,4,5,6 Attribute 3: Teamwork and communication skills
Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.
3,4,6,7 Attribute 4: Professionalism and leadership readiness
Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.
1,2,3,4,5,6,7 Attribute 5: Intercultural and ethical competency
Graduates are responsible and effective global citizens whose personal values and practices are consistent with their roles as responsible members of society.
1,2,3,5,6,7 Attribute 8: Self-awareness and emotional intelligence
Graduates are self-aware and reflective; they are flexible and resilient and have the capacity to accept and give constructive feedback; they act with integrity and take responsibility for their actions.
1,2,3,4,5,6,7 -
Learning Resources
Required Resources
Required readings for this course will be digitised and supplied through the My Uni portal.
Recommended Resources
The following textbooks are recommended, but there are many more available:
· Anderson, James A. 2012, Media Research Methods: Understanding Metric and Interpretive Approaches, Thousand Oaks, Calif.: SAGE [A complex and challenging read!]
· Berger, Arthur A. 2011, Media and Communication Research Methods, 2nd ed., Los Angeles: SAGE Publications [New edition of a classic, which is quite readable]
· Jensen, Klaus (ed.) 2012, A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies, 2nd ed., New York: Routledge [An excellent book with an emphasis on use of theory in research]
· Priest, Susanna H. 2010, Doing Media Research: An Introduction, 2nd ed., London: SAGE [Good on the total process of research]
· Webster, James G., Phalen, Patricia F. and Lichty, Lawrence W. 2006, Ratings Analysis: The Theory and Practice of Audience Research, 3rd ed., Mahwah, N.J.: Lawrence Erlbaum Associates [Focused on only one area, but it’s important and this is comprehensive]
· Weerakkody, Niranjala D. 2008, Research Methods for Media and Communication, Melbourne: Oxford University Press [One of the few Australian media research texts and covers all the basics in accessible style]
· Wimmer, Roger D. and Dominick, Joseph R. 2006, Mass Media Research: An Introduction, 8th ed., Belmont: Thomson Wadsworth [A very well established and respected US textbook]Online Learning
This course makes extensive use of MyUni and some external websites. All assignments are submitted via MyUni using a combination of on-line tests and TurnItIn. -
Learning & Teaching Activities
Learning & Teaching Modes
The course consists of a 1-hour lecture and a 2-hour tutorial delivered weekly.Workload
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
1 hour weekly lecture
2 hour weekly tutorials
3-6 hours weekly tutorial preparation, completion of course readingsLearning Activities Summary
Weeks 1&2 - Understanding thr Research process
Weeks 3-6- Qualitative research methods
Week 7 - Research ethics
Weeks 8-10- Quantitatvie research methods
Week 11 - Presenting research
Week 12 - Course summary (no tutorials) -
Assessment
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
Assessment Task Task Type Due Weighting Learning Outcome 2 Online Quizzes 20%
(2 x 10%)First Assignment 30%;1500 words Second Assignment 40%
1750-2000 wordsParticipation and Attendance 10% Assessment Related Requirements
Attend at least 80% of tutorials and participate in activities.Assessment Detail
Assignament 1 - Students will provide a summary of existing media research
Assignment 2 - Students will produce a research proposal
Quz 1 & 2 - will be based on course content in lectures and readingsSubmission
All written assessment is to be submitted using Turnitin.Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through .
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Student Feedback
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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Student Support
- Academic Integrity for Students
- Academic Support with Maths
- Academic Support with writing and study skills
- Careers Services
- Library Services for Students
- LinkedIn Learning
- Student Life Counselling Support - Personal counselling for issues affecting study
- Students with a Disability - Alternative academic arrangements
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Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangements Policy
- Academic Integrity Policy
- Academic Progress by Coursework Students Policy
- Assessment for Coursework Programs Policy
- Copyright Compliance Policy
- Coursework Academic Programs Policy
- Intellectual Property Policy
- IT Acceptable Use and Security Policy
- Modified Arrangements for Coursework Assessment Policy
- Reasonable Adjustments to Learning, Teaching & Assessment for Students with a Disability Policy
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
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Fraud Awareness
Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.
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