MARKETNG 3501 - Marketing to the World
North Terrace Campus - Summer - 2021
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General Course Information
Course Details
Course Code MARKETNG 3501 Course Marketing to the World Coordinating Unit Marketing Term Summer Level Undergraduate Location/s North Terrace Campus Units 3 Contact Up to 3 hours per week Available for Study Abroad and Exchange Y Prerequisites MARKETNG 1001 Assumed Knowledge MARKETNG 2501 Assessment Case study, Project Presentation, Strategy Pitch and Strategy Report and Exam as per first lecture Course Staff
Course Coordinator: Ms Kate Duryea
Course Timetable
The full timetable of all activities for this course can be accessed from .
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Learning Outcomes
Course Learning Outcomes
On successful completion of this course, students will be able to
1. Apply basic international marketing theories and concepts to understand the environment;
2. Undertake strategic business analysis in order to develop appropriate international marketing objectives and strategies;
3. Identify, analyse, and evaluate data, information, and evidence related to international business opportunities and threats relevant in the current world;
4. Communicate, clarify, discuss with peer audiences relevant topics in a professional setting and work in a team reflected in assessment activities; and
5. Produce a report considering the marketing of a business to consumers or business customers in different cultural and international contexts with consideration of ethical conduct.University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Deep discipline knowledge
- informed and infused by cutting edge research, scaffolded throughout their program of studies
- acquired from personal interaction with research active educators, from year 1
- accredited or validated against national or international standards (for relevant programs)
1 Critical thinking and problem solving
- steeped in research methods and rigor
- based on empirical evidence and the scientific approach to knowledge development
- demonstrated through appropriate and relevant assessment
1,2,3 Teamwork and communication skills
- developed from, with, and via the SGDE
- honed through assessment and practice throughout the program of studies
- encouraged and valued in all aspects of learning
4 Career and leadership readiness
- technology savvy
- professional and, where relevant, fully accredited
- forward thinking and well informed
- tested and validated by work based experiences
1,2,3 Intercultural and ethical competency
- adept at operating in other cultures
- comfortable with different nationalities and social contexts
- able to determine and contribute to desirable social outcomes
- demonstrated by study abroad or with an understanding of indigenous knowledges
5 Self-awareness and emotional intelligence
- a capacity for self-reflection and a willingness to engage in self-appraisal
- open to objective and constructive feedback from supervisors and peers
- able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
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Learning Resources
Required Resources
International marketing 7E An Asia Pacific Perspective, Pearson Publishing, Melbourne.
Authors: Richard Fletcher, Heather Crawford.
An e version link is here:
Recommended Resources
My Uni and TurnItIn
Students undertaking this course must submit all written individual assignments and group reports to TurnItIn through the
MyUni homepage. TurnItIn is a plagiarism prevention service that detects text that is copied from other sources and may not be
referenced or acknowledged appropriately. Do not use PDF copies for this, they must be .doc or .docx formats for reports and
case studies. You can submit the powerpoint too.
REFERENCES
Throughout the course I encourage you to use a variety of journal articles. In addition, the following textbooks, which are available from the Barr Smith Library, also provide relevant and useful knowledge on international marketing theories and concepts. Also view sites such as business councils and groups, government sites for country information, marketing journals and world or trade bloc sites.
Czinkota, M, Ronkainen, I, Sutton-Brady, C, and Beal T (2008). International Marketing, Asian Pacific Ed., Thomson Learning Australia: South Melbourne, VIC.
Kotabe, M, and Helsen K (2008). Global Marketing Management, John Wiley & Sons: Hoboken, NJ.
There will also be readings on My Uni Course Readings area of the course.
INTERNET SITES
Austrade http://www.austrade.gov.au
CIA Facts http://www.cia.gov
Department of Foreign Affairs and Trade http://www.dfat.gov.au
Other library resource guides for students in the Business School http://www.adelaide.edu.au/library/guide/eco/com/
Online Learning
MYUNI
Additional course-related material is available through MyUni (www.myuni.adelaide.edu.au). These include lecture materials and exam-related materials. Students are also expected to read all course-related announcements posted on the course website. If you fail to do this, you may miss out on important information. Please ensure you read email notifications and course notifications.
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Learning & Teaching Activities
Learning & Teaching Modes
In order to perform well in this course, students must have a strong command of the relevant international marketing theories and concepts covered in class and successfully apply them to individual assignments and group projects.
As an intensive course, students must plan well and preferably read the course text before lectures.Workload
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
As an intensive course, students are expected to come ready to do work and be on time.
It is important to attend all sessions as the condensed mode of teaching means there is a fast pace of information and knowledge acquisition.
SESSION 1 The Rationale for International Marketing. Globalisation
SESSION 2 Political and Legal Environment. Technology and Change
SESSION 3 Economic and Financial Environment
SESSION 4 Social and Cultural Environment, Contemporary Considerations
INDIVIDUAL ASSIGNMENT due - Case Study 30%
SESSION 5 Researching International Markets, Segmentation and Positioning, Competitive Strategies
SESSION 6 International Market Selection and Entry; International Distribution, Logistics and Retailing
SESSION 7 Modifying Products for International Markets; Pricing for International Markets
SESSION 8 International Promotion
SESSION 9 Marketing Services; Marketing for the Future
GROUP PRESENTATION and REPORT due - One person in the group puts each element on My Uni by due date
SESSION 10 - Presentations delivered to class
SESSION 11 Exam Tips and Revision
EXAM .. ONLINE time TBCLearning Activities Summary
This course will have a range of learning activities. It will be run as a three hour seminar in intensive mode. So it is important for students to attend all sessions. The lectures will have some interactive elements with opportunity for students to be involved looking at websites and other data.
There will be group or individual discussion on case studies, websites and activities to show understanding and gain participation mark opportunities.
Students should bring laptops or tablets to class so they can actively view websites and readings.Specific Course Requirements
Prerequisite is Marketng 1001
Assumed knowledge Marketng 2501 -
Assessment
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
CASE STUDY ANALYSIS
Individual Work 30%
1500 words, Essay Format.
PARTICIPATION
Individual Work 10%
Not just attendance at sessions but active participation which may be vocal and also written work in class. The mark also looks at the quality of the analysis and insight to Marketing to the World topics and concepts.
STRATEGY PRESENTATION
Group Work 10%
Groups of five students present a 15 minute presentation in class based on an Australian SME with analysis of that company going into a new international market. Presentation Powerpoint due on My Uni with presentation in Session 10.
STRATEGY REPORT
Group Work 20%
The same group of five students still focusses on the same Australian SME and proposed country to expand to in a 4000 word report. Note there are some differences in content between the Strategy Presentation and the Report.
EXAM (probably online) during designated exam period
Individual Work 30%Assessment Related Requirements
Students undertaking this course are expected to satisfy the following assessment requirements:
1. To gain a pass for the course a mark of at least 50% must be obtained on the exam as well as a total of at least 50% overall on all assessments. Students not achieving the minimum exam mark will be awarded no more than 49.
2. Students are encouraged to check their marks and notify the Lecturer in Charge of any discrepencies.
All assignments will be checked for plagiarism via Turn It In on the My Uni website.Assessment Detail
Monday February 1, 2021 by 9am on My Uni
CASE STUDY ANALYSIS
Individual 30%
1500 words
Participation - ongoing through course
Individual 10%
Thursday February 11, 2021 by 9am on My Uni
STRATEGY PRESENTATION - group 10%
Presentation actually done in class that session but Power Point must be submitted at 9am.
Thursday February 11, 2021 by 9am on My Uni
STRATEGY REPORT - group 20%
4000 word report
EXAM - online
Individual 50% (date TBC)Submission
No information currently available.
Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through .
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Student Feedback
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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Student Support
- Academic Integrity for Students
- Academic Support with Maths
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- Careers Services
- Library Services for Students
- LinkedIn Learning
- Student Life Counselling Support - Personal counselling for issues affecting study
- Students with a Disability - Alternative academic arrangements
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Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangements Policy
- Academic Integrity Policy
- Academic Progress by Coursework Students Policy
- Assessment for Coursework Programs Policy
- Copyright Compliance Policy
- Coursework Academic Programs Policy
- Intellectual Property Policy
- IT Acceptable Use and Security Policy
- Modified Arrangements for Coursework Assessment Policy
- Reasonable Adjustments to Learning, Teaching & Assessment for Students with a Disability Policy
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
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