MARKETNG 3501 - Marketing to the World
North Terrace Campus - Semester 2 - 2025
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General Course Information
Course Details
Course Code MARKETNG 3501 Course Marketing to the World Coordinating Unit Marketing Term Semester 2 Level Undergraduate Location/s North Terrace Campus Units 3 Contact Up to 3 hours per week Available for Study Abroad and Exchange Y Prerequisites MARKETNG 1001MELB or MARKETNG 1001OUA Incompatible MARKETNG 3501OUA Assumed Knowledge MARKETNG 2501MELB Assessment Case study, Strategy Report and Exam as per first lecture. Course Staff
Course Coordinator: Harriet Gray
Course Timetable
The full timetable of all activities for this course can be accessed from .
Both Lectures and Tutorials start WEEK ONE of the semester. Tutorials follow the lecture topics the following week (ie Week 2 tutorial explores Week 1 lecture topic). -
Learning Outcomes
Course Learning Outcomes
On successful completion of this course, students will be able to
1. Apply basic international marketing theories and concepts to understand the environment;
2. Undertake strategic business analysis in order to develop appropriate international marketing objectives and strategies;
3. Identify, analyse, and evaluate data, information, and evidence related to international business opportunities and threats relevant in the current world;
4. Communicate, clarify, discuss with peer audiences relevant topics in a professional setting and work in a team reflected in assessment activities; and
5. Produce a report considering the marketing of a business to consumers or business customers in different cultural and international contexts with consideration of ethical conduct.University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Attribute 1: Deep discipline knowledge and intellectual breadth
Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.
1 Attribute 2: Creative and critical thinking, and problem solving
Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.
1,2,3 Attribute 3: Teamwork and communication skills
Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.
4 Attribute 4: Professionalism and leadership readiness
Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.
1,2,3 Attribute 5: Intercultural and ethical competency
Graduates are responsible and effective global citizens whose personal values and practices are consistent with their roles as responsible members of society.
5 Attribute 8: Self-awareness and emotional intelligence
Graduates are self-aware and reflective; they are flexible and resilient and have the capacity to accept and give constructive feedback; they act with integrity and take responsibility for their actions.
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Learning Resources
Required Resources
International marketing 7E An Asia Pacific Perspective, Pearson Publishing, Melbourne.
Authors: Richard Fletcher, Heather Crawford.
An e version link is here:
Recommended Resources
My Uni and TurnItIn
Students undertaking this course must submit all written individual assignments and group reports to TurnItIn through the
MyUni homepage. TurnItIn is a plagiarism prevention service that detects text that is copied from other sources and may not be
referenced or acknowledged appropriately. Do not use PDF copies for this, they must be .doc or .docx formats for reports and
case studies. You can submit the powerpoint too.
REFERENCES
Throughout the course I encourage you to use a variety of journal articles. In addition, the following textbooks, which are available from the Barr Smith Library, also provide relevant and useful knowledge on international marketing theories and concepts. Also view sites such as business councils and groups, government sites for country information, marketing journals and world or trade bloc sites.
Czinkota, M, Ronkainen, I, Sutton-Brady, C, and Beal T (2008). International Marketing, Asian Pacific Ed., Thomson Learning Australia: South Melbourne, VIC.
Kotabe, M, and Helsen K (2008). Global Marketing Management, John Wiley & Sons: Hoboken, NJ.
There will also be readings on My Uni Course Readings area of the course.
INTERNET SITES
Austrade http://www.austrade.gov.au
CIA Facts http://www.cia.gov
Department of Foreign Affairs and Trade http://www.dfat.gov.au
Other library resource guides for students in the Business School http://www.adelaide.edu.au/library/guide/eco/com/
Online Learning
MYUNI
Additional course-related material is available through MyUni (www.myuni.adelaide.edu.au). These include lecture materials and exam-related materials. Students are also expected to read all course-related announcements posted on the course website. If you fail to do this, you may miss out on important information. Please ensure you read email notifications and course notifications.
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Learning & Teaching Activities
Learning & Teaching Modes
This course is delivered with a two-hour lecture and one-hour tutorial per week. All other tutorials are face to face.
Current news events, case studies and readings will be part of learning including videos and discussion.
In order to perform well in this course, students must have a strong command of the relevant international marketing theories and concepts covered in class and successfully apply them in individual assignments and group projects. Therefore, students are expected to have reviewed the topic to be discussed every week and be fully prepared for each class. In addition, there is a strong assumption that students will engage in class discussions in an informed way. The communication skills developed in tutorials by regularly and actively participating in discussions are considered to be most important by the School and are highly regarded by employers.
Workload
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
This course has a two-hour lecture and one-hour tutorial each week. Tutorials begin Week 2.
The University expects full-time students to commit approximately 9 hours for a three-unit course or 13 hours for a four-unit course, of private study outside of your regular classes.
Learning Activities Summary
Tutorials will have activities which reinforce lecture content. Lectures will also include activities. At various points in the lecture, students can discuss course content with someone sitting nearby.
Assessable content for this course includes an individual assessment piece which may relate to a case study; a group report and an exam.
Both Lectures and Tutorials start WEEK ONE of the semester. Tutorials follow the lecture topics the following week (e.g., Week 2 tutorial explores Week 1 lecture topic).
Schedule Week Lecture Tutorial 1 Course Overview & Introduction to International Marketing No tutorial 2 Political, Legal Environment & Technological Environment Tutorial 1 3 Economic, Financial & Environmental Environment Tutorial 2 4 Social & Cultural Environment Tutorial 3 5 International Market Selection & Research Tutorial 4 6 International Market Entry & Distribution Tutorial 5 7 International Product & Pricing Tutorial 6 8 International Promotion Tutorial 7 9 International Marketing Futures & Ethics Tutorial 8 10 Group Assignment Week (No Lecture or Tutorial) No tutorial 11 International Services Tutorial 9 12 Course Review Tutorial 10 Specific Course Requirements
View prerequisite and assumed knowledge courses. -
Assessment
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
Assessment Task Task Type Weighting Learning Outcome Case Study Analysis Individual 30% CLO1, CLO2, CLO 3 Tutorial Engagement Individual 10% CLO1, CLO3, Strategy Plan Report Group 30% CLO1, CLO2, CLO3, CLO4, CLO5 Exam Individual 30% CLO1, CLO2, CLO3 Total 100% Assessment Related Requirements
Students undertaking Marketing to the World are expected to satisfy all following assessment requirements:
1. To gain a pass for this course, a mark of at least 50% must be obtained on the examination as well as a total of at least 50% overall on all assessments. Students not achieving the minimum exam mark will be awarded no more than 49.
2. Students are encouraged to check their marks and notify the Lecturer-in-Charge of any discrepancies.
3. All assignments will be checked for plagiarism via TurnItIn through the MyUni website. This is a computer programme that detects plagiarised work.
This course has Group Work. Please note, in life you must work with other people, some may have different communication styles, working styles, levels of ability. Typically ALL group members receive the same mark for the group assignment. It is up to the group to work co-operatively together and ensure everyone does their fair share. If there is sufficient evidence to suggest a group member has NOT participated and contributed, the Lecturer in Charge reserves the right to adjust marks.
For ALL assessable works, please use quality research sources. This means you DO NOT use Wikipedia, blogs, Kwintessential, unknown websites with no authors (unless they are government or industry or corporate sites). So do not use essay sites, case study sites, slideshare. Some theory sources are useful for all pieces.
Assessment Detail
Case Study 30%
Students are required to analyse the information presented in a contemporary case study and undertake additional secondary research relating to the company, the countries, and the market to analyse the international environments relating to company's proposed expansion into the new country. Ultimately students will be evaluating whether the company's expansion into the new market will be a success or a failure based on their analysis of the international environment.
Strategy Report 30%
Students will need to choose an Australian SME (small-to-medium enterprise) to expand their business to another country (regardless of its internationalisation experience/stage). They must then prepare a report as if they were international marketing consultants employed by the firm and asked to create a strategy plan for that company/product.
Exam 30%
The final examination will be held during the 成人大片's formal examination period. The examination will be closed-book and will cover the lecture, tutorial and textbook content covered this semester.
Tutorial Engagement 10%
Students will be required to attend and actively engage in tutorials throughout the semester.
Submission
Presentation of Assignments
· Students must retain a copy of all assignments submitted.
· All pieces must be put online to Turnitin by the due time and date. In the event of an unexplained computer outage, please ensure you have a quality paper copy and USB or cloud copy which could be available at short notice.
· All team members are expected to contribute approximately equally to a group assignment. One person puts the assignment on TurnItIn. Please ensure you have your names on the paper reports and case studies as a header or footnote (name and student ID/s) plus the cover page.
Assignment Guidelines including Referencing Details
Harvard referencing links and other elements which are helpful to your assignments and understanding are posted on MyUni for this course. PLEASE READ THEM as they should ASSIST YOU.
In preparing any written piece of assessment for your undergraduate studies it is important to draw on the relevant ‘literature’ to support critical analysis so this means marketing and international marketing journals. You can also view quality government and private business sites which offer factual information. Correct referencing is important because it identifies the source of the ideas and arguments that you present, and sometimes the source of the actual words you use, and helps to avoid the problem of plagiarism (further information on plagiarism is provided in this course outline.)
Information on referencing will be provided in the course in the first week. Please DO NOT plagiarise by not acknowledging all facts, theory, direct quotes, indirect but paraphrased ideas or concepts.
Late Assignment Submission
Students are expected to submit their work by the due date to maintain a fair and equitable system. Extensions will generally only be given for medical or other serious reasons. All requests for extensions must be emailed to the lecturer in charge of the course before the due date. Each request will be assessed on its merits. A late assignment (without prior arrangement) will be penalised by a 5% mark reduction for each day or part day (24 hours) that it is late. A weekend is two days.
Return of Assignments
Lecturers and tutors aim to mark and return assignments to students within two (2) weeks of the due date with written feedback. If there are computer glitches or public holidays or late assignments it may stray outside these days but we will do our best.
Students are STRONGLY advised to keep separate copies of the assessment pieces. More than one group member needs a copy. Keep a copy on a USB as well as your computer or the cloud. You may wish to email your report and assessment materials to your own email addresses as another safeguard. DO NOT re submit any materials or partial materials you have done at ANY COURSE previously (at this university, another undergraduate course or any other course) as this is likely to show up on TurnItIn. Do not pay for any work to be done or 'swap' or 'share' information with another person or student (other than working collaboratively on a group project).
I will not hesitate to refer any suspected plagiarism issues to the Academic Integrity.
Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through .
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Student Feedback
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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Student Support
- Academic Integrity for Students
- Academic Support with Maths
- Academic Support with writing and study skills
- Careers Services
- Library Services for Students
- LinkedIn Learning
- Student Life Counselling Support - Personal counselling for issues affecting study
- Students with a Disability - Alternative academic arrangements
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Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangements Policy
- Academic Integrity Policy
- Academic Progress by Coursework Students Policy
- Assessment for Coursework Programs Policy
- Copyright Compliance Policy
- Coursework Academic Programs Policy
- Intellectual Property Policy
- IT Acceptable Use and Security Policy
- Modified Arrangements for Coursework Assessment Policy
- Reasonable Adjustments to Learning, Teaching & Assessment for Students with a Disability Policy
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
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Fraud Awareness
Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.
The 成人大片 is committed to regular reviews of the courses and programs it offers to students. The 成人大片 therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
