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On successful completion of this course, you will be able to:

1. Identify and explain factors which influence consumer behaviour; 
2. Demonstrate how knowledge of consumer behaviour can be applied to marketing;
3. Display critical thinking and problem solving skills;
4. Gain, evaluate and synthesise information and existing knowledge from a number of sources and experiences;
5. In a team, work effectively to prepare a case study of consumer behaviour issues within a specific context; 
6. Deliver an oral presentation in a professional and engaging manner.

Michael R Solomon, Rebekah Russell-Bennett, Josephine Privite (2019), Consumer Behaviour: Buying, Having, Being, (4th Ed.), Australia: Pearson.

eBooks of this text is available. The textbook has a related website address which provides additional and updated material including relevant websites and self-testing tools.

Psychology & Marketing Australasian Marketing Journal Journal of Retailing & Consumer Services Journal of Advertising Journal of Retailing Journal of Consumer Culture Journal of Consumer Behaviour

European Journal of Marketing International Journal of Research in Marketing Journal of Consumer Marketing Journal of Business Research Journal of Consumer Research Journal of the Academy of Marketing Science Journal of Marketing

While you may wish to read other textbooks, you may benefit more from developing an understanding of marketing activities and competitive responses to these, starting with the examples presented in your text. So it will be to your advantage while studying this course to pay as much attention as possible to the marketing activities going on around you. You can do this in a number of ways:

      ·   Develop close liaison with marketing managers where you work;
      ·   Regular monitoring of the local business media;
      ·   Daily scrutiny of a business newspaper;
      ·   Accessing business publications on the internet.

All class material will be available on MyUni with all assignments to be submitted into Turnitin via the MyUni page. Should face to face classes be restricted, alll classes will take place online at the same times as per the timetable.

This course includes one 2-hour face-to-face lectures and one 1-hour tutorial weekly for the duration of the semester.

The University expects full-time students (i.e. those taking 12 units per semester) to devote a total of 48 hours per week to their studies. This means that you are expected to commit approximately 8 hours for a three-unit course of private study outside of your regular classes per day for this intensive course.

Students in this course are expected to attend all lectures and tutorials throughout the semester.

Schedule

Week 1	Course Overview & Situational Influences
Week 2	Consumer Decision-making Process (Pt 1)
Week 3	Consumer Decision-making Process (Pt 2)
Week 4	Perception & Learning
Week 5	Motivation
Week 6	Personality & The Self
Week 7	Attitudes
Week 8	Group/Social Influence
	MID SEMESTER BREAK
Week 9	Social Stratification & Lifestyle
Week 10	Culture
Week 11	Ethics
Week 12	No Lecture

To gain a pass for this course, a mark of at least 45% must be obtained on the examination as well as a total of at least 50% overall. Students not achieving the minimum exam mark will be awarded no more than 49.

All assignments are to be lodged by the due date and time. A late assignment where no extension has been granted will be penalised by a reduction of 5% of the mark given for each day, or part of a day, that it is late.

Extensions to the due date of individual assessment may be granted under special circumstances. An extension request based on medical or compassionate grounds must include a professional report and evidence found in the Replacement Assessment application available at: http://www.adelaide.edu.au/student/exams/pdfs/maca_medical_compassionate_applic.pdf

Students applying for an extension based on medical reasons must visit their medical practitioner, with the approved University form, and have the medical practitioner complete it. A normal doctor's certificate will not be accepted. For replacement examination due to extenuating circumstances refer to: http://www.adelaide.edu.au/student/exams/pdfs/maca_extenuating_circs_applic.pdf

Legible hand-writing and the quality of English expression are considered to be integral parts of the assessment process. Marks may be deducted in final examinations because of poor hand-writing.

Students in this course are not permitted to take a DICTIONARY (English or English-Foreign) into the examination. In this course, the use of calculators in the examination is not permitted. Also, students are not permitted to bring mobile phones into the examination.

Assessment Task	Weighting	Learning Outcome
Fortnightly MCQ Quizzes	25%	1, 2, 3
Tutorial Presentation	25%	2, 3, 5, 6
Sustainable Consumption Essay	40%	1, 2, 3, 4
Tutorial Engagement	10%	4
Total	100%

The assessment components are as follows:

Fortnightly Quizzes (x5) 25%
Students will complete five fortnightly MCQ quizzes online via the course MyUni page. Each quiz will cover the preceding two weeks' worth of lecture and textbook content.

Tutorial Presentation 25%
Working in groups of three or four, students will be required to present on a particular consumer behaviour topic, lead a discussion and/or facilitate a class exercise, and submit a short written report outlining their response to the presentation topic.

Sustainable Consumption Report 40%
Students will identify a sustainable consumer trend, identify the major barriers to consumption through the lens of consumer behaviour theories, then provide recommendations to marketers in order to improve the consumption of their chosen sustainable trend in the form of a report.

Tutorial Engagement 10%
Students will be required to attend and actively engage in tutorials throughout the semester.

Presentation of Assignments
• Please retain a copy of all assignments submitted.
• Please attach an ‘Assignment Cover Sheet’, which is signed and dated by you before submission.
• All group assignments must be attached to a ‘Group Assignment Cover Sheet’, which must be signed and dated by all group members before submission. All team members are expected to contribute approximately equally to a group assignment.
• Teaching staff can refuse to accept assignments, which do not have a signed acknowledgement of the University’s policy on plagiarism.

Assignment Guidelines including Referencing Details
A copy of the Communication Skills Guide will have been given to you at the beginning of your program. This guide will assist you structure your assignments. A copy of the guide can also be downloaded from http://www.business.adelaide.edu.au/about/publications/colour_communication_skills.pdf

This publication also provides guidelines on a range of other important communication skills including writing essays and management reports, making oral presentations etc. In preparing any written piece of assessment for your undergraduate studies it is important to draw on the relevant ‘literature’ to support critical analysis. Also essential is to reference the literature used. Correct referencing is important because it identifies the source of the ideas and arguments that you present, and sometimes the source of the actual words you use, and helps to avoid the problem of plagiarism.

Further assistance with referencing is available from the Faculty’s Learning Support Advisors. The contact details are provided on page 6 of the Communication Skills Guide.

Late Assignment Submission
Students are expected to submit their work by the due date to maintain a fair and equitable system. Extensions to the due date of individual assessment may be granted under special circumstances. An extension request based on medical or compassionate grounds must include a professional report and evidence found in the Replacement Assessment application available at: http://www.adelaide.edu.au/student/exams/pdfs/maca_medical_compassionate_applic.pdf. Students applying for an extension based on medical reasons must visit their medical practitioner, with the approved University form, and have the medical practitioner complete it. A normal doctor's certificate will not be accepted. This application must be emailed to the lecturer in charge of the course before the due date. Each request will be assessed on its merits.
All requests for extensions must be emailed to the Lecturer in Charge of the course before the due date. Each request will be assessed on its merits. A late assignment (without prior arrangement) will be penalised by according to the schedule below.
Submitting your assignment late (with or without an extension) also means you miss the primary marking cycle which may lead to a later return to you. There is a 5% penalty per day or part thereof.
So without an extension, one day or part thereof late: 5% penalty
Two days or part thereof of two days: 10% penalty
Three days or part thereof of three days: 15% penalty
Four days or part theroft of four days: 20% penalty.
Material that is submitted more than five days’ late will not be accepted.
If you receive an extension and submit beyond the extension date, then late penalties will apply.
You do not have an ‘extension’ just because you ask for one – the Lecturer in Charge needs to give you an extension. You need to provide evidence to support your claims. A weekend is counted as two days.
TurnItIn
For this course, students are required to hand in assignments via TurnItIn which is a computer programme that detects plagiarised work. Further information can be found at:
www.adelaide.edu.au/clpd/plagiarism/students/turnitin

Students must not submit work for an assignment that has previously been submitted for this course or any other course. There will be no re-submission. You cannot rework your paper and put it back in.

Return of Assignments
Teaching staff aim to mark and return assignments to students within two (2) weeks of the due date with written feedback. Students are responsible for collecting their marked assignments from their tutorials. If assignments are not collected after two (2) weeks, the assignments will be available at the Student Hub for two (2) weeks. The remaining assignments will only be posted out to the students, if the correct mailing addresses are on the assignments.