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Students will be allocated into groups of 5 maximum within their workshop. Your group will be required to analyse and interpret a case study. While there are often multiple ways to analyse and interpret a case study, this assessment requires you to problem solve and make decisions about specific and potentialy complex and ambiguous aspects. The Case study that you will be assessing as a group is -- The Movie Exhibition Industry: 2018 and Beyond on page 482 of the textbook. 

Before attempting this assessment you should be familiar with topics of the course content covered till week 10. You are also expected to use material provided from the case material to support your analysis and responses. Each group will be required to produce a professional presentation using power point or similar presentation software. There is no written report but a 20 minute oral presentation. A key aspect of your grade will be related to how well your group responds to the challenge of:

1) including all the relevant information in a professional presentation, including the way you conduct yourself and present as a corporate pitch
2) skilfully applying the appropriate theories and frameworks covered in class, and
3) formulating and presenting arguments which are convincing and supported by case evidence
4) All members of the group must present.

These are the 5 questions that your group should analyse and present:

1. Studio A is producing a fast-paced action movie – starring three of the hottest young actors of the moment – targeted at 12- to 24-year-olds at a cost of $210 million. Studio B is producing a drama set in the 1960s – starring two beloved, 60-something icons of the
screen – targeted at the 60+ market at a cost of $107 million. Use several factors in both the industry and general environment to analyze the potential for each project. Which do you think is the better investment

2. Traditionally, what were theaters’ core competencies, and how were they used to provide competitive advantage over other forms of entertainment, both inside and outside the home?

3. Describe some of the tactics theater chains plan to use to regain competitive advantage in the future. How will these tactics be used by chains following a differentiation strategy? How will they be used by chains practicing a cost leadership strategy? Is it possible for a
theater chain to practice the integrated cost/differentiation strategy

4. Describe the competitive dynamics of the movie delivery business of today. To what degree do these competitors share common markets and similar resources?

5. If you viewed movie theaters as a single entity within the overall entertainment industry, would you say they were competing in a slow-cycle, fast-cycle, or standard-cycle market? How are theaters positioned within its cycle?

Each student will also be required to submit a confidential evaluation (online peer assessment) of the group work effectiveness of each member of their group. Each student’s group work effectiveness score will be compared to that of their group. Individuals who have an average group work effectiveness score greater than that of their group may have their individual group mark increased. Conversely, students who have an average effectiveness score lower than that of their group may have their individualll mark decreased. Criteria to assess an individual’s group work effectiveness is generally based on the following questions (from strongly agree to strongly disagree):

• The group member communicated effectively with other members in the group.
• The group member completed their fair share of the group's work in a timely manner.
• The group member was punctual and regularly attended meetings and other group activities.
• The group member was well prepared for group activities.
• The group member genuinely considered and (where relevant) took on board other members' perspectives.

Assessment 4: Final Exam (30%)

More information will become available via the MyUni course website.

The purpose of the final exam is to assess your knowledge and understanding of the concepts covered in this course. Specifically, how analysis and synthesis underpin the sound long-term direction, scope and performance of an organisation and how strategic success is contingent on the fit between the organisation and the relevant environmental dynamics.

The exam will be 3 hours in length and conducted during the scheduled examination period. While the focus on the assessment will be on topics 6 onwards, all topics covered in this course will be assessable. The timing of the exam will be known when the appropriate examination timetable is released by the University.

Please note that to be eligible for Additional Assessment (previously referred to as Supplementary Examinations) in this course ALL required assessment tasks must be submitted.