MARKETNG 7026 - Marketing Research for Decision Makers (M)
North Terrace Campus - Trimester 2 - 2015
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General Course Information
Course Details
Course Code MARKETNG 7026 Course Marketing Research for Decision Makers (M) Coordinating Unit Adelaide Business School Term Trimester 2 Level Postgraduate Coursework Location/s North Terrace Campus Units 3 Contact Up to 3 hours per week Available for Study Abroad and Exchange Y Assumed Knowledge MARKETNG 7005 & MARKETNG 7023 Assessment Exam/assignments/tests/tutorial work as prescribed at first lecture Course Staff
Course Coordinator: Dr Liudmila Tarabashkina
Location: Room 10.45, Building 10 Pultney Street
Telephone: 8313-0090 (email is best)
Email: janet.stone@adelaide.edu.au
Course website: www.myuni.adelaide.edu.au
Tutors:
William Lake
william.lake@adelaide.edu.au
Sylvia Ng
sylvia.ng@adelaide.edu.au
Course Timetable
The full timetable of all activities for this course can be accessed from .
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Learning Outcomes
Course Learning Outcomes
By the end of this course students should be able to:
1 Plan and undertake qualitative or quantitative Market Research and demonstrate the ability to appropriately analyse data to resolve marketing issues. 2 Be able to assess market research for quality and relevance. 3 Critically analyse market research methods and understand their strengths and weaknesses. 4 Demonstrate an understanding of the ethical framework that market research needs to operate within. 5 Understand how marketing research fits into the broader strategic planning process, with reference to existing theories, concepts and models from within the program. 6 Identify and describe the principal steps involved in the marketing research process. 7 Recognize the differences in scale types, and describe the principles of data transformation. University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Knowledge and understanding of the content and techniques of a chosen discipline at advanced levels that are internationally recognised. 1, 2, 5, 6 The ability to locate, analyse, evaluate and synthesise information from a wide variety of sources in a planned and timely manner. 1, 2, 3 An ability to apply effective, creative and innovative solutions, both independently and cooperatively, to current and future problems. 1, 3, 6 Skills of a high order in interpersonal understanding, teamwork and communication. 1 A proficiency in the appropriate use of contemporary technologies. 1, 7 A commitment to continuous learning and the capacity to maintain intellectual curiosity throughout life. 2, 5 A commitment to the highest standards of professional endeavour and the ability to take a leadership role in the community. 1, 3 An awareness of ethical, social and cultural issues within a global context and their importance in the exercise of professional skills and responsibilities. 4 -
Learning Resources
Required Resources
Marketing Research, Hair, J.F., Lukas, B.A., Miller, K.D., Bush, R.P., and Ortinau, D.J., Sydney, McGraw-Hill 3rd edition.
Course Outline and Powerpoint slides (will be available in course MyUni)Recommended Resources
References
• The Least You Should Know About English, Wilson P. And Glazier T.F., ISBN 978 -0495906339.
• Questionnaire Design and Administration, Frazer and Lawley, 2000, BSL.001 433 F848q
• Essentials of SPSS for Windows Bersions 14 and 15: A Business Approach, Lowe, B., Winzar H. and Ward, S., Thomson Learning, 2007.
• The Art of Asking Questions, Payne, Stanley L., Princeton University Press, 1951.
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QUALTRICS
The data collection software can be found atOnline Learning
The course MyUni site contains readings and links. MyUni is the primary form of non-class lecturer-to-student contact. -
Learning & Teaching Activities
Learning & Teaching Modes
No information currently available.
Workload
No information currently available.
Learning Activities Summary
No information currently available.
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Assessment
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
No information currently available.
Assessment Detail
No information currently available.
Submission
No information currently available.
Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through .
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Student Feedback
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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Student Support
- Academic Integrity for Students
- Academic Support with Maths
- Academic Support with writing and study skills
- Careers Services
- Library Services for Students
- LinkedIn Learning
- Student Life Counselling Support - Personal counselling for issues affecting study
- Students with a Disability - Alternative academic arrangements
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Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangements Policy
- Academic Integrity Policy
- Academic Progress by Coursework Students Policy
- Assessment for Coursework Programs Policy
- Copyright Compliance Policy
- Coursework Academic Programs Policy
- Intellectual Property Policy
- IT Acceptable Use and Security Policy
- Modified Arrangements for Coursework Assessment Policy
- Reasonable Adjustments to Learning, Teaching & Assessment for Students with a Disability Policy
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
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Fraud Awareness
Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.
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