MARKETNG 7024 - Developing Global Markets (M)
North Terrace Campus - Trimester 2 - 2025
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General Course Information
Course Details
Course Code MARKETNG 7024 Course Developing Global Markets (M) Coordinating Unit Marketing Term Trimester 2 Level Postgraduate Coursework Location/s North Terrace Campus Units 3 Contact Up to 36 hours per week Available for Study Abroad and Exchange Y Assumed Knowledge MARKETNG 7104 Course Staff
Course Coordinator: Dr Kim Huynh
Course Timetable
The full timetable of all activities for this course can be accessed from .
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Learning Outcomes
Course Learning Outcomes
On successful completion of this course, students will be able to:
1. Apply a comprehensive understanding of international marketing theories and concepts with insight to trends and future issues;
2. Undertake indepth strategic business analysis in order to develop appropriate international marketing objectives and strategies which are realistic in the modern world;
3. Identify, analyse, and evaluate data, information, and evidence from multiple and diverse sources related to international business opportunities and threats and anticipate likely external factors;
4. Produce a logical and professional Strategy Report including a realistic implementation plan which includes high-level critical analysis with an understanding of cultural context.University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Attribute 1: Deep discipline knowledge and intellectual breadth
Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.
CLO1, CLO2, CLO3, CLO4 Attribute 2: Creative and critical thinking, and problem solving
Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.
CLO2, CLO3, CLO4 Attribute 4: Professionalism and leadership readiness
Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.
CLO1, CLO2, CLO4 Attribute 5: Intercultural and ethical competency
Graduates are responsible and effective global citizens whose personal values and practices are consistent with their roles as responsible members of society.
CLO4 -
Learning Resources
Required Resources
Resource
International Marketing, 5th edition
Resource Authors
Ghauri, P and Cateora, P
Resource published date
August 16, 2021
ISBN (PRINT)
9781526848598
ISBN (eBook)
9781526848604
Recommended Resources
TurnItIn
Students undertaking this course must submit all written individual assignments and group reports to TurnItIn through the MyUni Developing Global Markets’ homepage. TurnItIn is a plagiarism prevention service that detects text that is copied from other sources and may not be referenced or acknowledged appropriately.
REFERENCES
Throughout the course I encourage you to use a variety of journal articles. In addition, there are many textbooks available from the Barr Smith Library which also provide relevant and useful knowledge on international marketing theories and concepts.
Also view sites such as business councils and groups, government sites for country information, marketing journals, websites and reports of world forums and economic groups, trade bloc sites and quality research company reports or releases. Below are a few suitable books as well.
Beamer, Linda, and Varner Iris (2008). Intercultural Communication in the Global Workplace, 4th Ed., McGraw-Hill Irwin: New York.
Czinkota, Michael, Ronkainen Ilkka, Sutton-Brady Catherine, and Beal Tim (2008). International Marketing, Asia Pacific Ed., Thomson Learning Australia: South Melbourne, VIC.
Fletcher, Richard, and Crawford Heather (2017). International Marketing: An Asia Pacific Perspective, 7th Ed., Pearson Education Australia: Frenchs Forest, NSW.
Kotabe, Masaaki, Marshall Al, Ang Swee Hoon, Griffiths Kathleen, Voola Ranjit, Roberts Robin, Helsen Kristiaan (2014). International marketing 4th Asia Pacific Edition, John Wiley & Sons Australia: Milton, Australia.
INTERNET SITES
Austrade http://www.austrade.gov.au
Business Planet: Thisis a World Bank supported website http://rru.worldbank.org/businessplanet/default.aspx?pid=1
CIA Facts http://www.cia.gov
Department of Foreign Affairs and Trade http://www.dfat.gov.au
E-Clips at Cornell University Department of Applied Economics and Management - http://eclips.cornell.edu/homepage.do
Center for International Business Education and Research (CIBER) Michigan State University: http://ciber.bus.msu.edu/
There are also library resource guides for students in the Business School http://www.adelaide.edu.au/library/guide/eco/com/
Online Learning
MYUNI
Additional course-related material is available through MyUni ( ). Students are also expected to read all course-related announcements posted on the course website. If you fail to do this, you may miss out on important information. Please ensure you read email notifications and course notifications.
Depending on enrollments either a one-room seminar style will be offered or if numbers are large, a lecture and subsequent tutorials.
It is important to attend early classes as this is when groups are formed.
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Learning & Teaching Activities
Learning & Teaching Modes
Students should be prepared to be actively involved in discussion with other class members and to participate actively during lecture/seminars.
Workload
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
The University expects full time students to commit approximately 9 hours for a three-unit course or 13 hours for a four-unit course for private study outside your regular classes.Learning Activities Summary
CEO Briefing - individual - 20% CLO1, CLO2, CLO3
Strategy Presentation with Script 10% CLO1, CLO2, CLO3
Strategy Report 20% CLO1, CLO2, CLO3, CLO4
Exam - individual - 50% CLO1, CLO3Specific Course Requirements
Assumed knowledge for Marketng 7104 -
Assessment
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
Assessment Task Task Type Weighting Learning Outcome Workshop Participation (Participation + Weekly Tutorial Activities) Individual 15% CLO1, CLO2, CLO3 Workshop Discussion Questions Individual 20% CLO1, CLO2, CLO3 Cultural Insights Report Individual 35% CLO1, CLO2, CLO3, CLO4 Strategy Report Group 30% CLO1, CLO2, CLO3, CLO4 Total 100% Assessment Detail
1. Workshop Participation - 15% (Participation - 5% + Weekly tutorial activities -10%)
a. Participation: Participation includes attendance and engagement. By the end of the course, I’ll know all of you pretty well. We will have spent a fair bit of time in a classroom/online with you, seen some projects and taken attendance. This is ample opportunity for me to allocate 5% of the course mark to the quality of your contribution.
b. Tutorial activities: You will need to read and work on a small case every week.
2. Workshop Discussion - 20%
There will be 4 discusssion questions (5% each). You are required to post one max 350 words/answer post and 200 words/response post.3. Cultural Insights Report (1500 words) - 35%
The deliverable for the Cultural Insights Outline is a fleshed-out outline regarding the countries you selected, covering the points listed below. The outline should be well-researched, with recent sources (ideally no more than 5 years old) and information from all sources cited in correct Harvard citation style and including a correctly formatted reference list.
You need to demonstrate your proposed brand is appropriate to launch in the chosen country. You should approach your research with your brand in mind and be thinking about how the external factors you discover will affect the launch of your brand.
4. Strategy Report (3500 words) - 30%
For the Strategy Report, you will need to compare all the chosen countries and pick the most potential country from your cultural insight reports to launch your brand.
3500 words – table of contents, appendices and tables are excluded from a word count.Submission
All material is submitted via the university MyUni site with Turn It In software.Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through .
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Student Feedback
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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Student Support
- Academic Integrity for Students
- Academic Support with Maths
- Academic Support with writing and study skills
- Careers Services
- Library Services for Students
- LinkedIn Learning
- Student Life Counselling Support - Personal counselling for issues affecting study
- Students with a Disability - Alternative academic arrangements
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Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangements Policy
- Academic Integrity Policy
- Academic Progress by Coursework Students Policy
- Assessment for Coursework Programs Policy
- Copyright Compliance Policy
- Coursework Academic Programs Policy
- Intellectual Property Policy
- IT Acceptable Use and Security Policy
- Modified Arrangements for Coursework Assessment Policy
- Reasonable Adjustments to Learning, Teaching & Assessment for Students with a Disability Policy
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
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Fraud Awareness
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